Tag: X50

Proton Achieves Another Record Breaking Month in March

Proton X50 sales

Proton’s strong start to 2021 continued in March as the company posted not only a new high point for the year but also achieved its best sales month since September 2013. 14,989 units (domestic + export) were sold last month, equivalent to a 26.2% increase over February and an estimated market share of 23.5%. Overall, Proton retained second position in the sales rankings table.

For the first quarter of the year, the company achieved a cumulative sales total of 32,826 units and its highest quarterly market share figure since March 2012.

SUV sales continue to grow

2020 Proton X70

Deliveries for Proton’s two SUV models continued to grow in March as the company’s new production line at Tanjung Malim increased its output for the month. 3,513 units of the Proton X50 were delivered to customers while the Proton X70 saw a month on month increase of 58.4% to 2,337 units.

When combined, it means Proton set another internal record with 5,850 SUVs delivered, beating the previous record of 4,820 units that was set just last month. The company’s top seller remains the Proton Saga and with 5,589 units delivered, sales for the A-segment sedan grew by 32.5% compared to February.

What about the other models?

Proton Special Edition Model

The Proton Persona, Iriz and Exora also posted their best figures for the year with the evergreen MPV once again claiming the crown for highest C-segment MPV sales.

“After a soft start to the year, Malaysia’s automotive industry has finally hit its stride for 2021. We estimate TIV to be over 63,000 units, suggesting all brands will post their best numbers for the year. For Proton, March was a very good sales month as we achieved our highest figure in 90 months but our sense of achievement is tempered by the fact that it could have been even better if we were able to produce more units.

“As things stand, we still have a large order bank to fulfil so over the next few months, Proton will strive to increase production while maintaining our focus on delivering high quality products. We are also mindful that PENJANA incentives are currently due to expire by the end June, so we aim to ensure as many customers as possible are able to enjoy the tax holiday given by the government,” said Roslan Abdullah, Chief Executive Officer, Proton Edar.

In-house loan from Proton

Proton X50 interior

Increase in sales helps Proton Commerce grow loan disbursements Just as sales of Proton vehicles have grown this year Proton’s in-house auto-financing subsidiary, Proton Commerce Sdn Bhd, has seen a similar increase in volume for financing of cars.

Nearly 4,000 loans were disbursed in the first three months of 2021 with an estimated 1,700 going out in March alone. The latter figure is equivalent to a 122% growth over February and overall, disbursements for the first quarter of the year are up by 141% over 2020.

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Proton Ends February on High Note

Proton February Sales

February was a productive month for Proton as the brand reached market highs that had not been experienced for several years.

By delivering 11,873 units (domestic and export), Proton had its best February in over a decade equivalent to an estimated market share of 27.1%, the highest for the company since September 2013.

Slow January

Proton finished the month ranked second with sales nearly doubling the January 2021 total of 5,964 units. Compared to the same month in 2020, volume has grown by 19.9% though overall, the total for the first two months of the year is still 643 units or 3.5% behind last year’s cumulative total.

Proton February Sales

With 3,345 units of the X50 delivered in February, a total of 8,141 units are now in the hands of buyers as supply slowly catches up to demand. This number is also the highest monthly volume ever achieved by an SUV in Malaysia and therefore makes the Proton X50 the best-selling SUV in its segment and overall.

Add the 1,475 units of the Proton X70 delivered in February (the highest for a C-segment SUV), and the company sold a combined total of 4,820 SUVs, its best ever performance and the most for any brand in the country.

Saga is king

The model with the highest sales however remained the Proton Saga. With 4,217 units delivered the A-segment sedan remains a popular choice amongst car buyers who value its combination of practicality, attractive design and value for money proposition. The sedan also spread its wings by being the first Proton model to go on sale in Kenya on 25 February, where it is locally assembled by Proton’s partner, Simba Corporation.

Proton February Sales

Other Proton models also performed well. The Proton Persona regained leadership in the B-segment sedan category by finishing the month with 1,818 units delivered, beating its highly acclaimed newer rivals in the process. The Proton Exora remained at the head of the C-segment MPV market while the Proton Iriz grabbed third place for B-segment hatchbacks.

This month also saw Proton launch four Special Edition models. The Proton Persona and Exora Black Edition as well as the Proton Saga and Iriz R3 Limited Edition were unveiled online on 18 February and are available in limited numbers. As of 26 February, 1,169 bookings have been placed from a total production run of just 3,500 units indicating strong interest from buyers.

Thank you PENJANA

“February continued to be a difficult month for Malaysia’s automotive industry but it turned out very well for Proton. Thanks to the efforts of the government to ensure a continuation of economic activity during the MCO, we were able to produce more cars and in so doing started to clear our backlog of orders. This is important as we need to consistently deliver on the bookings made to avoid a rush before the Penjana incentives expire at the end of June this year,” said Roslan Abdullah, CEO of Proton Edar.

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Proton to Pursue Export Markets in 2021

Proton Export

Proton recently announced that it has set its sights on growing the brand’s export sales in 2021.

The export market is a vital part of Proton’s long-term goal to be the third best-selling automotive brand in ASEAN by 2027.

Spearheading the expansion will be Proton’s most popular model, the Proton Saga, followed by the Proton X70 and Proton X50 as they are gradually introduced to more overseas markets.

A flurry of activity in December that included the beginning of CKD operations in Kenya and the launch of the Proton X70 in Pakistan saw export sales end the year with an increase of nearly 50% compared to domestic sales that grew by 8.8%.

Proton Export

For the coming year, the company has set itself another challenging target of doubling export sales over 2020, assuming that export activities are not overly hampered by restrictions due to the global pandemic.

Exports to power Proton’s future

While sales leadership in the domestic market will always be a main priority, the company recognises that in order to grow for the future, it needs to expand its customer base and search for sales in other countries. Charged with the task of leading the overseas expansion is Steven Xu, Proton’s director of international sales.

“Over the last two years, Proton’s international sales division has been aggressively pursuing export sales in numerous markets. We have deployed multiple strategies to achieve our goals, from shipping CBU vehicles built in Malaysia to inking agreements with local conglomerates to assemble CKD cars to benefit from local tax incentives.

Proton Export

“We targeted to see significant gains in 2020 but those plans were affected by Covid-19. Still, we managed to grow our export volume, enter new markets such as Kenya and even launch the Proton X50 in Brunei barely two months after its Malaysian debut so there are many positives to take in to the new calendar year,” said Steven Xu.

One of the keys to growing exports is having products that appeal to a number of different markets and to comply with the needs of the market. For instance, the Proton Saga exported in Pakistan uses a 1299cc engine instead of the bigger 1332cc motor used in Malaysia as small capacity vehicles are popular. The same model is also sold in Nepal as it was also developed with a heater, a vital component for markets with cold winter months.

Brand image

The Proton X70 and Proton X50 meanwhile help to project a sophisticated brand image. Armed with advanced software, a voice command interface and a comprehensive driver assist package, both SUVs compete against rivals from Japanese and Korean brands and help define PROTON’s messaging in markets where building consumer education remains as a vital step.

“The Proton Saga remains a popular model in many countries due to its hardiness, practicality and value for money proposition but in order to lift our brand image, it is important for our newer models such as the Proton X70 and Proton X50 to also be exported. This will show car buyers what the company is capable of and help pave the way for us to sell other models in the future to fill up the range,” added Steven.

Collaborating for mutual success

While Proton’s distributors and importers in its export markets are owned by local entities, it works closely with them to ensure there is a cohesive market introduction, promotion and product launch plan to suit local market conditions.

By building a consistent brand image, the company is taking steps towards being a global entity and paving the way towards penetration in other regions in the future. As the CEO of Proton Edar, Roslan Abdullah is not only responsible for Proton’s sales volume but also for the marketing and promotion of the brand.

“By working closely with our foreign partners, we aim to present a consistent message in all our export markets and ultimately, this will make it easier for the Proton brand name to establish itself in even more countries. This is in line with our aim to promote Malaysia and its vendors on a regional and global level and ultimately, this will raise their competitiveness and benefit the economy as a whole,” he added.

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Viral Proton X50 Bumblebee Crashes

proton x50 bumblebee

As we were browsing through the internet, looking for interesting stuff to share with you on this mundane Monday, pictures of a car crash involving a vehicle that is quite popular in Malaysia started making waves in WhatsApp as well as Facebook. After having a closer look, it turns out that the vehicle is none other than the Proton X50 “Bumblebee” which went viral a few months ago.

While there were not many details on what caused the crash, the images suggest that the vehicle lost control and hit the divider along a PLUS highway last night. From what we can see, the rain and wet surface could also have played a role.

proton x50 bumblebee
Pic credit: Facebook

Owner is safe

On the bright side, the owner walked out of the scene unharmed. There was even a picture of him posing next to the Bumblebee on the tow truck, giving a thumbs up and bidding farewell to his beloved X50 Bumblebee. The vehicle however, has clearly taken some serious damage.

So, whether the X50 can be brought back to life shall remain a question for now.  

Why is this car so famous?

Anyway, the Proton X50 “Bumblebee” actually went viral last November, which was about a month after the SUV was launched officially by Proton. While many owners were still waiting for the deliveries of their X50, the owner of this unit, who was one of the first owners in the country, went all out and spent more than RM50,000 on his X50 into the “Bumblebee” you’re looking at right here.

proton x50 bumblebee
Pic credit: Paultan.org

Since the X50 was a trending topic, almost every automotive and news portal out there featured the X50 “Bumblebee”, making it arguably the most popular X50 in Malaysia in a matter of days. In case you’re wondering what’s so special about this X50, let’s look at all the things the owner has done to the car.

The modifications

On the exterior, the X50, which is a 1.5 TGDi flagship variant, features a Satin Yellow wrap, with all the chrome bits blacked out. And then we have the large brakes taken from vehicles like the Cadillac CTS-V, Michelin tyres, some funky 20-inch wheels, modified lights, as well as an upgraded exhaust system.

Inside, the Bumblebee has been fitted with a generous dose of aftermarket Alcantara upholstery on the dashboard, door panels, and the centre console. The audio system has also been upgraded. Last but not least, the owner also fitted an aftermarket tuning chip, increasing the X50’s output by 22 PS and 35 Nm of torque. So, it is safe to say that this was no way your “biasa-biasa” X50 with some cosmetic upgrades.

Whatever it is, we are glad that the owner walked away safely from the mishap.

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All Proton Models Now Get N95 Cabin Filter

Proton N95

As we embrace the new norm, many of us will be spending a considerable amount of time in our cars to commute daily to work. But is the cabin of your car truly a cleaner environment?

Even when travelling with the windows closed, the air quality inside can be affected by the air from the outside. It is therefore important for cars to be equipped with cabin air-filtering capabilities.

However, like many other parts in your car such as spark plugs and oil filters, cabin filters are one of the parts we frequently replace in our cars but we rarely talked about.

You may be surprised to learn that PROTON has equipped its entire range of cars, from the Proton X70 to the Saga, Persona, Iriz, Exora and Proton X50 with N95 Cabin Filters as an integral part of the air conditioning system.  

Proton N95

N95 — An extra layer of protection

The biggest difference between an N95 Cabin Filter and the average dust and pollen filter is the efficiency of filtration. An N95 Cabin Filter can remove 95% of particles and contaminants that are larger than 0.3µm (microns) and 98% of PM2.5 dust particulates creating a highly efficient air purifier to filter smoke particulates, dust, bacteria and other pollutions; ensuring that the air inside the cabin remains clean.

In simple terms, for contaminants entering the car due to opening of doors & windows, the N95 Cabin Filter can eliminate bacteria as well filtering more than 80% of allergens from cats, dogs, pollen & aphid; breaking down PM 2.5 components that have adverse effects on the human body.

Proton Intelligent Air Purification System (P-IAPS)

More interesting though, is the P-IAPS in the Proton X70. To provide you with a cleaner breathing environment, the air filtration system in the Proton X70 comes factory equipped with the PROTON Intelligent Air Purification System (P-IAPS), that combines the benefits of an air purifier system and an N95 Cabin Filter.

The IAPS uses a High Efficiency Particulate Air (HEPA) filter that removes 99.97% of particles larger than 0.3 microns while its activated carbon removes odours, formaldehyde and adsorbs and purifies smoke particulates; whilst the ioniser discharges negative ions to cleanse the air.

By combining the Air Purifier System with the N95 Cabin Filter, the PROTON Intelligent Air Purification System (P-IAPS) acts as a barrier against contaminated air making its way into the cabin, offering a high level of protection against airborne pollutants for a cleaner and healthier environment.

And there you have it, folks, yet another reason to own a brand-new Proton car, for a cleaner cabin air quality for you and your family. If you do own a Proton and are taking it servicing soon, make sure that you’re getting an N95 Cabin Filter.

Those of you who are eagerly waiting for your X50 to arrive, rest assured that this SUV too, is fitted with the N95 Cabin Filter.  At the end of the day, we’d say it’s worth the extra investment, because after all you can’t put a price tag on the wellbeing of you and your family.

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Proton Sells 109,716 Cars in 2020

proton 2020 sales

Proton closed 2020 on a high with an increase in sales over its landmark performance in 2019. Despite losing over two months of car production and sales to the MCO, the company sold 109,716 vehicles for the whole of 2020 after shifting 13,306 units in December.

This 2020 total represents an increase of 8.8% over the 100,821 units sold in 2019, making Proton the only major automotive company to record growth in Malaysia. Market share for the year also increased to an estimated 21.1%, equating to a significant 4.4% increase.

The main drivers of volume growth were the Proton Persona, Iriz, Exora and Saga (PIES), while the X50 surpassed expectations despite it’s later than planned arrival. All four PIES models were extensively updated in 2019 and the investment has paid off with each model posting higher sales numbers this year despite the pandemic.

This performance combined with a 49.8% increase in export volume, allowed Proton to buck the trend of the Malaysian automotive industry which is expected to contract by an estimated 13%.

In terms of individual performance, each Proton model ended the year near the top of their respective segments. The Proton Saga remains as the company’s best-seller for 2020 while the launch of the Proton X50 and strong sales for the Proton X70 combine to make Proton the number one SUV brand in the country.

A key component in Proton’s performance for 2020 was the results of its investments in manufacturing and quality. This was both in the areas of hardware and software. Aside from technology, new processes and systems were introduced to drive an increase in capacity and precision.

This was exemplified not only with the increased volume but with the smooth introduction of the Proton X50 at the company’s new production line at Tanjung Malim, which is also the home of the Persona, Iris and X70.

The Shah Alam plant continued to better its performance, churning out record numbers of the Saga and the Exora. Of greater import was that Proton markedly improved its Global Customer Product Audit (GCPA) score demonstrating that its quality initiatives are coming to fruition. The company was able to do this despite manufacturing being the most severely impacted by the pandemic.

Despite the restrictions placed on the global movement of goods, 2020 saw a strong year for the company’s export division, with a bumper month in December. It saw the first locally assembled Proton Saga roll-off the assembly line in Kenya and then make its debut alongside the Proton X70 in Pakistan where, both models will be sold initially as CBUs but later as CKDs, when a plant in Karachi is completed later this year.

The Proton Saga also burst on to the scene in Egypt and Bangladesh but it wasn’t the only model to make a big splash overseas last month. The Proton X50 entered its first export market when it made its international debut in Brunei on 19 December, making it the fourth Proton model to be launched in the kingdom in 2020 after the Proton Persona, Iriz and Saga arrived in January.

“2020 was a real test of Proton’s mettle as we had only just begun our new trajectory. The nature of this pandemic for an organization like ours, which depends on global supply chains, put great strain on the business. However, a combination of good strategy and hard work has left us not only with an increase in sales against a decreasing market but a renewed belief in our product strategy, quality and commitment to our customers. At the same time we also saw to it that we did our part for the country, which all of us at Proton are especially proud of. We will continue to put the pedal to the metal in 2021 and strive to improve all aspects of the business”, added Dr Li Chunrong.

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Proton Joins Huawei for Year-End Campaign

2020 Proton X70

Proton recently announced that it is collaborating with Huawei in a nationwide year-end campaign dubbed ‘PROTONxHuawei Better Together’.

To participate, buyers of Proton cars or a Huawei branded device will need to post a creative post related to their Proton car or Huawei device on their Facebook or Instagram page with the hashtags #PROTONHUAWEIBETTERTOGETHER2020 #HUAWEIMATE40PRO and #HiPROTON along with the caption, “I like Proton Cars/Huawei Mate 40 Pro because…”.

The contest will reward lucky customers with attractive prizes including a brand-new Proton X70 as the grand prize.

Set to take place until the 3rd of January 2021, the contest is open to those who have purchased selected Proton models (Persona, Iriz, Exora or Saga) and/or a Huawei branded device.

Aside from the Proton X70 grand prize, Huawei Mate 40 Pro smartphones are also up for grabs along with 17,000 Huawei online store vouchers worth RM100 each for buyers of Proton cars.

PRESS RELEASE

Subang Jaya, 17 December 2020 – To celebrate the end of 2020, national carmaker PROTON will collaborate with Huawei in a nationwide year-end campaign dubbed ‘PROTONxHuawei Better Together’.

The contest will reward lucky customers with attractive prizes including a brand-new Proton X70 as the grand prize.

To be held from 15 December 2020 to 3 January 2021 the contest is open to those who have purchased selected Proton models (Persona, Iriz, Exora or Saga) and/or a Huawei branded device.

Aside from the Proton X70 grand prize, Huawei Mate 40 Pro smartphones are also up for grabs along with 17,000 Huawei online store vouchers
worth RM100 each for buyers of Proton cars.

“The current range of Proton cars have been well-received by Malaysians. Sales have been encouraging in 2020 despite the challenging conditions. We are therefore excited to collaborate with Huawei to promote a campaign
to reward our customers for their support. As we all know, it has been a tough year for everyone so as it comes to a close, we at PROTON want to spread positivity among Malaysians and encourage everyone to embrace a
new beginning for 2021,” said Roslan Abdullah, CEO of PROTON Edar.

To participate in the contest, buyers of Proton cars or a Huawei branded device will need to post a creative post related to their Proton car or Huawei device on their Facebook or Instagram page with the hashtags PROTONHUAWEIBETTERTOGETHER2020 #HUAWEIMATE40PRO and #HiPROTON along with the caption, “I like Proton Cars/Huawei Mate 40 Pro because…”.

Having done so, they then need to visit www.protonhuaweibettertogether.com to fill up the necessary information.

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Proton to Ramp Up Global Sales

2019 Proton Saga

Proton today announced that its export business has grown by 10.6% this year compared to 2019, despite global restrictions put in place to curb the coronavirus pandemic.

But that is not all, as Proton will be further growing its presence internationally with few upcoming launches in various markets.

In this month itself, Proton will be launching the new Saga in Bangladesh, Egypt, as well as Nepal, followed by the Proton X50 which is expected to make its debut in Brunei within the next few weeks.

proton x50 price

 “While local market leadership is one of our targets, it is equally vital for the Proton brand to build up its presence internationally, representing both the company and Malaysia. This was part of the 10-year plan that was devised at the beginning of our strategic partnership with Geely,” said Dato’ Sri Syed Faisal Albar, Chairman of Proton Holdings Berhad.

“However, parts of the export plans were affected by the COVID-19 pandemic as each country had different responses and restrictions. Still, thanks to our diligent work and the strong support of various government agencies, we are finally getting back on track. Therefore, in just a few short weeks, we will be announcing the commencement of CKD and sales operations in Kenya and Pakistan as well as the international market debut of the Proton X50 in Brunei,” he added.

2020 Proton X50

Exports of Proton cars began with the Proton Saga in 1989 and since then, 405,267 units have been sold in various markets globally.

As of the end of November 2020, the number of Proton vehicles exported to other countries had already exceeded the total from the year before, and the upwards trend is expected to continue in the near future.

PRESS RELEASE

PROTON TO GROW EXPORTS IN 2021

While PROTON has continued to buck the local industry trend with steady
growth in 2020, its export activities have also been able to sustain some momentum.

PROTON’s export business has grown 10.6% so far this year despite global restrictions put in place to curb the coronavirus pandemic. As the company strives to meet strong local demand for its products in December, traditionally the best month for automotive sales, PROTON will also be growing its presence internationally thanks to an unprecedented launch
schedule.

As many as five market introductions will take place in the coming weeks with one marking the export market debut of the Proton X50, and another two signifying the kick-off for local assembly and sales of Proton vehicles
in other markets.

“While local market leadership is one of our targets, it is equally vital for the Proton brand to build up its presence internationally, representing both the company and Malaysia. This was part of the 10-year plan that was devised at the beginning of our strategic partnership with Geely,” said Dato’ Sri Syed Faisal Albar, Chairman of PROTON Holdings Berhad.

“However, parts of the export plans were affected by the COVID-19 pandemic as each country had different responses and restrictions. Still, thanks to our diligent work and the strong support of various government
agencies, we are finally getting back on track. Therefore, in just a few short weeks, we will be announcing the commencement of CKD and sales operations in Kenya and Pakistan as well as the international market debut
of the Proton X50 in Brunei,” he added.

Aside from the aforementioned countries, Bangladesh and Egypt will also be hosting virtual product launches for the current Proton Saga this month. This will be followed by a similar launch to occur in Nepal just as the year
draws to a close.

Exports of PROTON cars began with the Proton Saga in 1989 and since then, 405,267 units have been sold in various markets globally. At the end of November 2020, the number of PROTON vehicles exported to other countries had already exceeded the total from the year before.

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Proton X50 is Now Available on Flux

FluxProtonX50

The most anticipated car to be launched in Malaysia this year, the Proton X50, is now available for reservation on Flux.

The all-inclusive monthly car subscription service off­ers the X50 in Flagship or Premium specification with a choice of Snow White, Jet Grey and Passion Red colours.

Starting from just RM1,995 per month for a 36-month subscription with an X50 Flagship, this low subscription fee includes road tax, insurance, maintenance, as well as wear and tear.

Flux’s Concierge service delivers a door-to-door service and is also on hand for all your maintenance and documentation needs. In addition to this, all Flux cars come with 24/7 nationwide unlimited roadside assistance, emergency dispatch services and car theft recovery.

Love your X50 and want to keep it at the end of your subscription? With Flux your X50 can be purchased after 3 years at an attractive and transparent guaranteed future value (GFV) of RM78,000 under Flux’s Subscribe to Own programme:

Flux Proton X50

Missed out on an early booking and don’t want to wait 3 – 6 months to get your hands on an X50? Beat the queue and get your car within 7 days of an approved reservation. Leave the hassle of selling your current car with us, the Flux Concierge team will get your car evaluated on your behalf and assist you with the transaction at a price agreeable to you.

The Proton X50 is also available for corporate subscription through Flux Business Class. Contact Flux Customer Service or submit an enquiry through the Flux website to discover more about the exceptional value and other benefits of subscribing to an X50 via your organisation.

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Proton X70 is Still Brand’s Best-Selling SUV

2020 Proton X70

Proton has just announced its monthly sales figures for the month of November with a grand total of 11,411 vehicles sold.

Out of the total, the best-seller was the Saga with 4,279 units, followed by the Proton X70 with 2,157 units sold. The next best-selling Proton for November was the Persona with 1,942 units, followed by the new X50 with 1,756 units. As for the Exora and Iriz, Proton sold 629 units and 637 units each respectively.

Among all the models mentioned above, only the Proton X70 and the Proton Exora were the best-sellers in their respective segments. Having received more than 27,000 bookings since its launch, the Proton X50 is second only to the Perodua Aruz in as far as the B-segment SUV category is concerned, but if you want to argue that the Aruz is a seven-seater, then the X50 can be considered as the segment best-seller for the month of November.

proton x50

Compared to October 2020, Proton’s monthly sales did see a slight drop but on the bright side, the X50 seems to have gained some traction, and the numbers can only be expected to rise in the near future.

Although Proton admitted that deliveries of the Proton X50 have not ramped up to maximum capacity, the company is positive that it will finish the year strong as Malaysian car sales are continuing to outperform market projections from earlier in the year, thanks to the Penjana incentive by the government.

PRESS RELEASE

PROTON CONTINUES SALES GROWTH IN NOVEMBER

Subang Jaya, 1 December 2020 – As 2020 draws to a close, sales of Proton cars continue its growth trajectory towards a strong year end finish. 11,411 units (domestic and export) were sold in November, a growth rate of 18% over the same month in 2019, contributing to a total sales figure of 96,410 units in 2020. The latter figure is an overall increase of 7.5% and is equivalent to an estimated market share of 20.1%.

While sales for other Proton models for the month were slightly down compared to October, deliveries of the all new Proton X50 began to gather momentum. 1,756 units were delivered, making it the best-selling B-segment (five-seat) SUV in Malaysia and when combined with 2,157 units of the Proton X70, it makes PROTON the sales leader for SUVs overall.

Strong year end numbers lead to cautious optimism for 2021

“Malaysian car sales are continuing to outperform market projections from earlier in the year as we estimate Total-

Industry-Volume (TIV) to be more than 56,000 units for a third consecutive month. A lot of this can be accounted

for by traditional end-of-year deals offered by car brands, but this year we can include PENJANA incentives and the launch of popular new models such as the Proton X50 as volume growth drivers.

“For PROTON specifically, we are continuing to focus on product quality and customer service to deliver a premium product and brand experience. Admittedly, deliveries of the Proton X50 have not ramped up to maximum capacity, but we are being deliberate in our approach to ensure our customers get the best product that meets their expectations, Still, we target to increase our volume each month to shorten waiting times so we urge everyone to please remain patient,” said Roslan Abdullah, Chief Executive Officer, Proton Edar.

Export sales exceed 2019 total despite Coronavirus restrictions

One of PROTON’s main pillars for the future is the growth of export sales as the company seeks a larger footprint outside of Malaysia. 2020 was supposed to be another year of steady growth in this area but these plans were affected by the global Corona virus pandemic.

Still, by the end of November, the number of Proton vehicles exported to other countries had already exceeded the total from the year before.

“Export sales will continue to be one of PROTON’s main pillars heading into 2021 and beyond. With our domestic market performance having stabilised and undergoing steady growth, renewed emphasis has to be placed on making Proton a regional and global automotive brand.

As a national car company, we represent Malaysia on the global stage and when we grow our export volume, our own local vendor community stands to gain as well. We will have more announcements about overseas market activities in the months and years to come,” added Roslan Abdullah.

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