Perodua just announced that it aims to sell 240,000 vehicles in 2021 – a 9% increase from the 220,163 units sold in 2020 – on the back of sustained strong demand for its existing models and the extension of the sales tax exemption announced by the government recently.
By way of comparison, Perodua sold 240,341 vehicles in 2019.
Of the 220,163 units sold in 2020, Perodua registered 66,330 Myvis, 59,651 Axias, 56,996 Bezzas, 22,494 Aruz, 14,691 Alzas and one other model against a total industry volume (TIV) of 529,434 units, netting a 41.6% market share.
“With the extension of the sales tax exemption to end-June 2021, recent COVID-19 vaccine developments and all our models continuing to be in demand, we believe 2021 will be the year of recovery,” said Perodua President and Chief Executive Officer Dato’ Zainal Abidin Ahmad.
He added that Perodua, and the Malaysian automotive ecosystem, appreciates the support for the industry and will extend its full cooperation to the government in ensuring that all standard operating procedures are followed in regard to COVID-19.
Dato’ Zainal said that with the estimated recovery of Perodua’s sales volume, the compact car maker is expected to purchase a record RM6.5 billion worth of locally-sourced components in 2021.
“In addition, with 2020 ending better than previously expected for both Perodua and the industry, we are looking to increase our stock by boosting our production target to 272,000 vehicles this year – the highest in our history. This increase will replenish our stock to ensure brisk delivery this year,” Dato’ Zainal said.
Perodua’s 2021 production target represents a 23% increase over the 220,968 units manufactured in 2020, and with all its models having over 90% local parts content, the carmaker remains the biggest buyer of automotive components in Malaysia.
According to Dato’ Zainal, Perodua is expecting its service intakes to grow 20% from 2 million units in 2020 to 2.4 million units in 2021, comprising both current and new customers.
“We thank all Malaysians for making us the nation’s best-selling carmaker for 15 successive years.”
“In our efforts to further win our customers’ support, Perodua will transform our approach in every aspect, be it in customer engagement, values or even our operations – especially in our sales arm, Perodua Sales Sdn Bhd,” Dato’ Zainal said.
He said that this approach, called ‘Perodua Smart Build’, will revolutionise Perodua’s offerings while further improving the compact car company’s operational capabilities.
“More information and impact of the Perodua Smart Build initiative on Perodua, our partners, the automotive ecosystem and our valued customers will be announced in the near future,” Dato’ Zainal said.
Perodua just announced that it registered 220,154 vehicles in the whole of 2020, which is 10,154 units more than its 210,000-unit sales target for the year.
“We thank all Malaysians for choosing Perodua and the government for extending the sales tax exemption under PENJANA to sustain the sales momentum which the automotive industry is now enjoying,” said Perodua President and Chief Executive Officer Dato’ Zainal Abidin Ahmad.
He added that Perodua manufactured 220,968 vehicles in 2020 despite temporarily halting production between March and May 2020 due to the Movement Control Order (MCO).
“Despite this, the tax exemption introduced in June 2020 succeeded in spurring car buyers’ interest that was able to sustain the players as well as the local automotive ecosystem.
“Perodua also hit the one million Energy-Efficient Vehicle (EEV) milestone in November 2020 – exactly two years after achieving the half-million – further solidifying our position as Malaysia’s largest EEV manufacturer,” said Dato’ Zainal.
Dato’ Zainal said that the better-than-expected sales achievement had a direct positive impact on the Malaysian automotive ecosystem, helping both independent parts suppliers and dealers weather the challenges in 2020.
“We look forward to a better year ahead as there are positive indications that the COVID-19 pandemic would be overcome with the recently-released vaccines. We will announce our 2021 targets and updates later,” he said.
Dato’ Zainal said that for now, Perodua will continue to fulfil outstanding orders and push for higher sales in 2021.
“We wish all Malaysians a safe, healthy and happy 2021. Perodua will never stop improving all aspects of our business to continue to satisfy and surpass all your mobility needs and wants, including continuing to push the fuel-efficiency envelope via advanced technology that will remain affordable,” said Dato’ Zainal.
Perodua today announced that it sold 23,119 cars in November 2020, including an impressive 5,027 units on the 30th – the most it has ever registered in a single day.
“Our November sales represents a slight normalising from the previous two record months we had – 25,035 units in September and 26,852 units in October,” Perodua President and Chief Executive Officer Dato’ Zainal Abidin Ahmad said.
“Yet the accomplishment is impressive given the challenging economic climate and new normal operating procedures brought about by COVID-19. And our 5,027-unit one-day record shows what resilience, persistence and adaptability can bring,” he added.
With 6,295 Myvis, 6,318 Axias, 6,224 Bezzas, 2,617 Aruz and 1,665 Alzas finding homes in November, Perodua has sold over 195,000 cars so far this year. Based on its sales momentum, the carmaker is on track to meet its 210,000-unit year-end registration target.
“Perodua’s two main priorities at present are to ensure as many of our valued customers as possible can get their cars before year-end to enjoy the sales tax-exempt prices; and to further bolster the Malaysian automotive ecosystem with our economies of scale in these hard times.
“Over 90% of our components are locally-sourced, and coupled with our sales volume, this generates significant business for Malaysian component suppliers and helps them sustain jobs,” said Dato’ Zainal.
“The completed cars are then distributed through Malaysia’s largest car sales network, the majority of which constitute independent dealers that benefit greatly from the business, and even more if they do servicing and repairs as well,” he added.
“Perodua is proud of its national duty and will continue to serve all Malaysians’ mobility needs with quality vehicles that are safe, practical, efficient and offer the best value, while pushing the boundaries of technology for the masses in the future,” said Dato’ Zainal.
Perodua recorded its highest-ever monthly sales with 26,852 cars in October 2020, just after setting an all-time monthly sales record of 25,035 units in September 2020.
The company sold 8,052 Myvis, 6,738 Axias, 6,895 Bezzas, 3,193 Aruz and 1,974 Alzas in October. The top three models remain Malaysia’s best-selling cars so far this year.
“In September, we sold more vehicles in a month than in our entire 27-year history and now, we have gone even further,” Perodua President and Chief Executive Officer Dato’ Zainal Abidin Ahmad said.
“This milestone is important to us in many ways; it underscores our commitment towards delivering our vehicles to their rightful owners as fast as possible while at the same time doing our part to rejuvenate the automotive eco-system.
“In October alone, we purchased some RM600 million worth of parts from local suppliers, thus creating an enormous economic multiplier effect on the local auto eco-system, who too, has been impacted by the pandemic we are now facing,” he added.
The automotive eco-system includes direct and indirect sectors, such as automotive component suppliers, authorised dealers, stockists, agencies and contractors. Indirect, yet crucial partners include financial institutions such as banks and insurance companies.
“In terms of production capacity, we are on average at 98% in October 2020 with 26,362 vehicles – which is also our highest-ever monthly production figure – produced at our manufacturing facilities here in Sungai Choh,” Dato’ Zainal said.
“These achievements were accomplished under the new standard operating procedures (SOP) followed by Perodua and our partners. These include working from home and mandatory testing for those in red zones – on top of the original SOPs introduced in May.
“With the commitment of the suppliers, our authorised dealers were able to sell more vehicles and more importantly, ensure our customers’ happiness as their Perodua vehicles were delivered in the best possible time,” he added.
“Our strategy moving forward is to further leverage on our value offerings and quality in both our products and services for the Malaysian public. In terms of vehicle maintenance, rest assured that we have sufficient parts to meet your every need as most of them were made locally,” Dato’ Zainal said.
“We are working to maintain this sales and production momentum to ensure that deliveries remain high and our customers are satisfied by providing affordability for all our products and services,” he added.
To further reward its customers, Perodua is introducing a cash redemption of up to RM1,500 for the Perodua Aruz (terms and conditions apply) throughout November, on top of the current tax exemption amount.
In addition, Perodua is also offering cash rebates of up to RM2,000 for its pre-owned vehicles until 31 December 2020. This offer is only available at the Perodua KL sales outlet located on Jalan Pahang, Kuala Lumpur.
Following the sales tax exemption announced by the government on 5th of June to boost car sales amidst the ongoing COVID-19 pandemic, Perodua has wrapped up June 2020 with an estimated 21,250 cars sold – its highest monthly sales figure so far this year and nearly triple that of last month.
“The government’s sales tax exemption move has had many benefits. Buyers can enjoy reduced vehicle prices – in Perodua’s case, 3%-6% less – until end-2020.
“The sizeable volume increase we’ve had as a result of that allows us to help the supplier and dealer ecosystem in this time of need – we purchased nearly RM500 million worth of local components in June alone,” Perodua President and Chief Executive Officer Dato’ Zainal Abidin Ahmad said.
Perodua managed to sell 8,601 cars in March before the Movement Control Order (MCO) came into effect on the 18th day, halting the carmaker’s nationwide operations for two months. Perodua officially restarted nationwide on 19 May, managing to sell 7,886 cars before month-end.
“We have also extended the operation hours of selected service centres and Body & Paint (B&P) hubs nationwide. Customers looking to service their vehicles are invited to secure an appointment with their service centre of choice,” said Dato’ Zainal.
The carmaker’s year-to-date (YTD) sales total now stands in the region of 74,000 units.
“We are immensely grateful to be able to bounce back with such energy in just under two months since we restarted operations nationwide. Our outlook is positive and we hope this momentum will continue and help the industry grow,” Dato’ Zainal said.
“We reiterate our commitment to the government, as Malaysia’s biggest carmaker by volume, to help the industry and ecosystem wherever we can, including sustaining employment, so that we can all get through this difficult time,” he added.
Perodua is embarking upon a pilot project to extend the operation hours of selected service centres and Body & Paint (B&P) hubs to cater for the needs of its valued customers.
At this initial stage, the pilot project involves 16 service centres and three B&P hubs nationwide, which will operate from 8.00 am – 9.00 pm (if located in Peninsular Malaysia) and 7.45 am – 8.45 pm (if in East Malaysia), every day except Sundays.
“We know that many of our valued customers’ vehicles are overdue for servicing as our nationwide operations were shut for two months due to the Movement Control Order (MCO),” said Perodua President and Chief Executive Officer Dato’ Zainal Abidin Ahmad.
“We are therefore extending the operation hours of selected service centres and B&P hubs to meet the high demand and continue giving our valued customers total peace of mind,” he added.
Perodua saw 2.35 million service intakes last year via its 202 service centres nationwide.
“This initiative should ease pent-up demand for Perodua servicing in major regions. We will monitor and evaluate the effectiveness of this pilot project continually; for now, it will run until further notice,” Dato’ Zainal said.
Customers wanting to service their vehicles are required to secure an appointment slot beforehand with their service centre of choice – walk-ins will still not be accepted.
All visitors must undergo temperature checks before entering outlets, register their details and adhere to social distancing markers within the outlets at all times. Hand sanitisers are placed at key locations, while the outlets themselves are sanitised regularly.
Perodua has closed the month of May 2020 with 7,886 cars sold, bringing its year-to-date (YTD) sales total to 52,920 units.
Against an estimated YTD total industry volume of 129,401 units, this nets Perodua a 41% YTD market share.
“The ongoing COVID-19 situation has had a significant impact on car sales in Malaysia over the past two months, but we are thankful that in just three weeks since we restarted operations nationwide, we have managed to come close to the level of our March figures pre-Movement Control Order (MCO),” said Perodua President and Chief Executive Officer Dato’ Zainal Abidin Ahmad.
Making up the May sales tally were 2,612 Myvis, 2,028 Axias, 1,820 Bezzas, 950 Aruz and 476 Alzas. Perodua managed to sell 8,601 cars in March before the MCO came into effect on the 18th day of that month.
“In this age of social distancing and heightened hygienic awareness, the role played by personal transport becomes all the more important. Vehicles are still needed for short, quick trips out for household essentials, and e-hailing drivers have begun using their vehicles to deliver goods instead of just transporting passengers.
“Perodua cars are very suitable for such purposes, being compact, affordable, fuel-efficient, dependable, spacious and easy to drive,” Dato’ Zainal said.
“We thank all our valued customers sincerely for their loyalty and support. We will continue working hard to ensure that all your motoring needs and wants are met as soon and as safely as possible. We believe we will be able to fulfil our outstanding as well as new orders in a timely manner,” he added.
Throughout June, Perodua’s Meaningful Raya campaign is offering special cash redemptions of up to RM1,300 for the Aruz and selected Myvi variants, while buyers of other models will get a RM300 e-voucher that is redeemable for the purchase of selected parts and accessories at any authorised Perodua service centre.
“Please visit any of our sales outlets nationwide, adhering to all health and safety measures in place, and speak to our friendly authorised sales advisors to find the perfect Perodua model for you,” said Dato’ Zainal.
The Perodua Axia Style
has made its Sri Lankan debut at the Seylan Colombo Motor Show, which is taking
place at the
Bandaranaike Memorial International Conference Hall
from 8-10 November.
distributor Unimo Enterprises is collecting bookings for the Perodua Axia Style
at the show, ahead of deliveries expected to begin early next year.
crossover-inspired variant of the 2019 Perodua Axia range that launched in
Malaysia in September is priced at Rs 3.895 million (RM89,000) in the island
“As Sri Lanka is the
Perodua brand’s biggest overseas market and one that has always been accepting
of the Axia, with some 3,000 units sold since 2015, it is fitting as the new
Perodua Axia STYLE’s first export destination,” Perodua President and Chief
Executive Officer Dato’ Zainal Abidin Ahmad said.
rugged-looking bumpers with skid plate elements, all-round body cladding, roof
mouldings, a rear spoiler and striking 15-inch five-spoke alloys, the new
Perodua Axia STYLE reflects owners’ active lifestyles while retaining all the
hallmark Axia qualities of practicality, fuel efficiency, spaciousness and ease
to drive,” he added.
Over 2,000 Perodua
Axia Styles have found Malaysian homes since its September launch. As for the
entire 2019 Perodua Axia range, over 10,400 have been delivered out of over
20,000 bookings received to date.
“SUVs and crossovers
are enjoying a big rise globally and we foresee the same trend taking hold in
Sri Lanka,” said Unimo Enterprises Chief Executive Officer and Executive
Director Mr Mahesh Gunathilake.
“The new Perodua Axia
Style offers the active and trendy looks of a crossover in a compact,
fuel-efficient, dependable and value-for-money package that we believe will
strike a chord with Sri Lankans,” he added.
Unimo Enterprises has
sold nearly 16,000 Perodua cars since 1997. Its current line-up comprises the
Axia and the Bezza – the latter is Sri Lanka’s best-selling new sub-1.0 litre
Perodua aims to
export 3,270 cars this year – a considerable 50% more than last year’s 2,184
units. Over 80,000 Perodua vehicles have been sold outside Malaysia to date.