Following the sales tax exemption announced by the government on 5th of June to boost car sales amidst the ongoing COVID-19 pandemic, Perodua has wrapped up June 2020 with an estimated 21,250 cars sold – its highest monthly sales figure so far this year and nearly triple that of last month.
“The government’s sales tax exemption move has had many benefits. Buyers can enjoy reduced vehicle prices – in Perodua’s case, 3%-6% less – until end-2020.
“The sizeable volume increase we’ve had as a result of that allows us to help the supplier and dealer ecosystem in this time of need – we purchased nearly RM500 million worth of local components in June alone,” Perodua President and Chief Executive Officer Dato’ Zainal Abidin Ahmad said.
Perodua managed to sell 8,601 cars in March before the Movement Control Order (MCO) came into effect on the 18th day, halting the carmaker’s nationwide operations for two months. Perodua officially restarted nationwide on 19 May, managing to sell 7,886 cars before month-end.
“We have also extended the operation hours of selected service centres and Body & Paint (B&P) hubs nationwide. Customers looking to service their vehicles are invited to secure an appointment with their service centre of choice,” said Dato’ Zainal.
The carmaker’s year-to-date (YTD) sales total now stands in the region of 74,000 units.
“We are immensely grateful to be able to bounce back with such energy in just under two months since we restarted operations nationwide. Our outlook is positive and we hope this momentum will continue and help the industry grow,” Dato’ Zainal said.
“We reiterate our commitment to the government, as Malaysia’s biggest carmaker by volume, to help the industry and ecosystem wherever we can, including sustaining employment, so that we can all get through this difficult time,” he added.
Perodua is embarking upon a pilot project to extend the operation hours of selected service centres and Body & Paint (B&P) hubs to cater for the needs of its valued customers.
At this initial stage, the pilot project involves 16 service centres and three B&P hubs nationwide, which will operate from 8.00 am – 9.00 pm (if located in Peninsular Malaysia) and 7.45 am – 8.45 pm (if in East Malaysia), every day except Sundays.
“We know that many of our valued customers’ vehicles are overdue for servicing as our nationwide operations were shut for two months due to the Movement Control Order (MCO),” said Perodua President and Chief Executive Officer Dato’ Zainal Abidin Ahmad.
“We are therefore extending the operation hours of selected service centres and B&P hubs to meet the high demand and continue giving our valued customers total peace of mind,” he added.
Perodua saw 2.35 million service intakes last year via its 202 service centres nationwide.
“This initiative should ease pent-up demand for Perodua servicing in major regions. We will monitor and evaluate the effectiveness of this pilot project continually; for now, it will run until further notice,” Dato’ Zainal said.
Customers wanting to service their vehicles are required to secure an appointment slot beforehand with their service centre of choice – walk-ins will still not be accepted.
All visitors must undergo temperature checks before entering outlets, register their details and adhere to social distancing markers within the outlets at all times. Hand sanitisers are placed at key locations, while the outlets themselves are sanitised regularly.
Perodua has closed the month of May 2020 with 7,886 cars sold, bringing its year-to-date (YTD) sales total to 52,920 units.
Against an estimated YTD total industry volume of 129,401 units, this nets Perodua a 41% YTD market share.
“The ongoing COVID-19 situation has had a significant impact on car sales in Malaysia over the past two months, but we are thankful that in just three weeks since we restarted operations nationwide, we have managed to come close to the level of our March figures pre-Movement Control Order (MCO),” said Perodua President and Chief Executive Officer Dato’ Zainal Abidin Ahmad.
Making up the May sales tally were 2,612 Myvis, 2,028 Axias, 1,820 Bezzas, 950 Aruz and 476 Alzas. Perodua managed to sell 8,601 cars in March before the MCO came into effect on the 18th day of that month.
“In this age of social distancing and heightened hygienic awareness, the role played by personal transport becomes all the more important. Vehicles are still needed for short, quick trips out for household essentials, and e-hailing drivers have begun using their vehicles to deliver goods instead of just transporting passengers.
“Perodua cars are very suitable for such purposes, being compact, affordable, fuel-efficient, dependable, spacious and easy to drive,” Dato’ Zainal said.
“We thank all our valued customers sincerely for their loyalty and support. We will continue working hard to ensure that all your motoring needs and wants are met as soon and as safely as possible. We believe we will be able to fulfil our outstanding as well as new orders in a timely manner,” he added.
Throughout June, Perodua’s Meaningful Raya campaign is offering special cash redemptions of up to RM1,300 for the Aruz and selected Myvi variants, while buyers of other models will get a RM300 e-voucher that is redeemable for the purchase of selected parts and accessories at any authorised Perodua service centre.
“Please visit any of our sales outlets nationwide, adhering to all health and safety measures in place, and speak to our friendly authorised sales advisors to find the perfect Perodua model for you,” said Dato’ Zainal.
The Perodua Axia Style
has made its Sri Lankan debut at the Seylan Colombo Motor Show, which is taking
place at the
Bandaranaike Memorial International Conference Hall
from 8-10 November.
distributor Unimo Enterprises is collecting bookings for the Perodua Axia Style
at the show, ahead of deliveries expected to begin early next year.
crossover-inspired variant of the 2019 Perodua Axia range that launched in
Malaysia in September is priced at Rs 3.895 million (RM89,000) in the island
“As Sri Lanka is the
Perodua brand’s biggest overseas market and one that has always been accepting
of the Axia, with some 3,000 units sold since 2015, it is fitting as the new
Perodua Axia STYLE’s first export destination,” Perodua President and Chief
Executive Officer Dato’ Zainal Abidin Ahmad said.
rugged-looking bumpers with skid plate elements, all-round body cladding, roof
mouldings, a rear spoiler and striking 15-inch five-spoke alloys, the new
Perodua Axia STYLE reflects owners’ active lifestyles while retaining all the
hallmark Axia qualities of practicality, fuel efficiency, spaciousness and ease
to drive,” he added.
Over 2,000 Perodua
Axia Styles have found Malaysian homes since its September launch. As for the
entire 2019 Perodua Axia range, over 10,400 have been delivered out of over
20,000 bookings received to date.
“SUVs and crossovers
are enjoying a big rise globally and we foresee the same trend taking hold in
Sri Lanka,” said Unimo Enterprises Chief Executive Officer and Executive
Director Mr Mahesh Gunathilake.
“The new Perodua Axia
Style offers the active and trendy looks of a crossover in a compact,
fuel-efficient, dependable and value-for-money package that we believe will
strike a chord with Sri Lankans,” he added.
Unimo Enterprises has
sold nearly 16,000 Perodua cars since 1997. Its current line-up comprises the
Axia and the Bezza – the latter is Sri Lanka’s best-selling new sub-1.0 litre
Perodua aims to
export 3,270 cars this year – a considerable 50% more than last year’s 2,184
units. Over 80,000 Perodua vehicles have been sold outside Malaysia to date.