Chery has named football superstar Robert Lewandowski as its new Global Brand Ambassador, strengthening the brand’s global “For Family” positioning as it expands across international markets.
The partnership was officially announced at Chery’s European Operations Centre in Barcelona, Spain, during a signing ceremony attended by Zhu Shaodong, Executive Vice President of Chery International and CEO of the Chery European Union region.
As part of the collaboration, Lewandowski was also presented with the keys to the Chery Tiggo 9 Chery Super Hybrid, symbolising the start of the partnership between the Chinese automaker and one of football’s most recognisable names.
Lewandowski said the partnership was built on shared values centred around family, focus, and excellence.
“I am delighted to partner with a brand that genuinely prioritises family. We share the same values, putting family first, staying focused, and striving for excellence,” he said.
The collaboration reflects Chery’s efforts to strengthen its global brand image beyond automotive manufacturing, positioning itself as a family-oriented mobility brand focused on safety, comfort, and intelligent technology.
Widely regarded as one of football’s most respected figures, Lewandowski is known not only for his achievements on the pitch but also for his disciplined lifestyle and strong family values, qualities Chery says align closely with its own brand philosophy.
Chery’s “For Family” approach underpins the development of its vehicles, with emphasis placed on spacious cabins, advanced safety systems, and smart driving technologies tailored for modern family use.
The automaker currently operates in more than 100 countries worldwide and continues to push its global expansion through electrification, intelligent mobility technologies, and strategic partnerships.
Chery says the partnership with Lewandowski will help amplify its message of delivering safer, smarter, and more comfortable mobility solutions for families around the world.
