JETOUR Auto Malaysia has introduced a new corporate logo, using Malaysia as the launchpad for a broader brand repositioning that will shape its product and market strategy heading into 2026. More than a visual refresh, the move reflects the company’s intent to sharpen its travel-and-adventure positioning while laying the groundwork for its long-term goal of […]
Hyundai Motor Malaysia is accelerating its next phase of local growth with a dual-pronged strategy that focuses not just on showroom reach, but also on strengthening the aftersales and ownership ecosystem. The latest move sees the company signing a Letter of Intent with HZN Inspiration Sdn Bhd to develop new retail facilities in the Klang […]
Honda Malaysia wrapped up 2025 with 72,301 units delivered, securing an 8.8% market share and extending its long-standing dominance as the country’s top non-national passenger vehicle brand for the 12th straight year. The result underscores how a well-spread model line-up and rising acceptance of electrified powertrains continue to anchor the company’s performance in an increasingly […]
Proton is reinforcing its role in the government’s newly introduced vehicle scrappage initiative by rolling out trade-in support for buyers who retire cars aged 20 years and above, effectively lowering the entry cost for a brand-new model. The move ties the national carmaker’s sales ambitions to a broader policy objective – getting ageing, less safe […]
The 2026 Proton S70 MC1 has just been officially launched in Malaysia, marking the first update to Proton’s C-segment sedan since its debut. Positioned as an evolutionary refresh rather than a full facelift, the MC1 focuses on refinement, improved connectivity and subtle styling upgrades aimed at strengthening its appeal among young professionals and growing families. […]
Proton has announced that the 2026 Proton S70 has begun arriving at authorised 3S/4S showrooms nationwide. Bookings were officially opened on 7 February 2026, giving Malaysians an exclusive early look at the next evolution of this popular sedan ahead of its official launch. Since its debut, the Proton S70 has enjoyed strong market acceptance, with […]
Honda Malaysia has confirmed plans to introduce six new models in 2026, as announced by Managing Director and CEO Narushi Yazaki at the company’s annual media gathering yesterday. The new additions are aimed at supporting a baseline sales target of 60,000 units for the year. While the company did not officially disclose the full lineup, […]
Castrol has officially launched the Castrol Superbike Fest APAC 2026, a region-wide initiative aimed at bringing together Asia-Pacific’s premium superbike community under one unified platform. Unveiled in Ho Chi Minh City on 30 January 2026, the event marks the start of a long-term strategy to strengthen Castrol’s position in the high-performance motorcycle segment. Rather than […]
Alfa Romeo Malaysia has officially announced the pricing for its first two models in the local market – the Giulia Veloce and Stelvio Veloce – marking a significant step in the brand’s return to Malaysia. A major highlight is that both models qualify for duty-free pricing*, strengthening their value proposition in the premium segment by […]
LS2 Malaysia has expanded its local lineup with five new riding essentials, introduced during the Mforce Lou Sang Dinner 2026 in Kuala Lumpur. The new products cover key rider needs, including gloves, boots, a protective jacket and an open-face helmet. LS2 CHAKI EVO MAN GLOVE (RM99)An upgraded urban glove designed for better airflow and grip. […]
