The Proton Saga, Malaysia’s longest-running and best-selling car, celebrates its 40th anniversary this year. First introduced in 1985, the A-segment sedan remains a popular choice among first-time car buyers, with over two million units sold globally. Despite evolving consumer expectations, the Saga continues to appeal through its core strengths: practicality, affordability, and handling. According to […]
PROTON’s International Sales Division (ISD) has officially launched the locally assembled Proton Saga in Egypt, marking a significant milestone in the brand’s 20-year collaboration with local distributor, Ezz Elarab Group. This landmark event follows the inauguration of the new Complete Knock-Down (CKD) plant by the Prime Minister of Malaysia, YAB Dato’ Seri Anwar Bin Ibrahim, […]
Unveiled at the recent Art of Speed 2023 exhibition, the Hot Wheels Proton Saga Special Edition is dropping this December In 2022, Hot Wheels and Proton unveiled a prototype of their very first collaboration – the Hot Wheels Proton Saga 1:64 scale diecast of the country’s first car in conjunction with Mattel Malaysia’s 40th anniversary […]
Up until yesterday, nobody in Malaysia (OK, maybe a few) knew about this event in the UK called the Hagerty Festival of the Unexceptional a.k.a the Concours de l’Ordinaire. Organised annually by American insurance company Hagerty since 2014, the Festival of the Unexceptional is a celebration of long-forgotten everyday family cars from 1968-1989, now fondly […]
Proton has added another international market to the current Proton Saga’s portfolio when the company’s best-seller made its debut in Pakistan earlier this month. With the addition of Pakistan, The Saga which received a significant update in 2019 is now available in eight international markets – Brunei, Bangladesh, Egypt, Jordan, Kenya, Mauritius, Nepal and Pakistan. […]
In light of the tremendous support received from Malaysians, Proton today announced that it will be introducing not one or two, but four Special Edition models – the Iriz, Saga, Persona, and Exora – all of which are set to be launched virtually on the 18th of February 2021 at 11am. Malaysians will also be […]
Proton recently announced that it has set its sights on growing the brand’s export sales in 2021. The export market is a vital part of Proton’s long-term goal to be the third best-selling automotive brand in ASEAN by 2027. Spearheading the expansion will be Proton’s most popular model, the Proton Saga, followed by the Proton […]
Proton today announced that its export business has grown by 10.6% this year compared to 2019, despite global restrictions put in place to curb the coronavirus pandemic. But that is not all, as Proton will be further growing its presence internationally with few upcoming launches in various markets. In this month itself, Proton will be […]
Proton today commemorated the 35th birthday of the Saga in the company’s first ever virtual launch over social media with the Saga Anniversary Edition marking the 4,150,035th car to roll off the line. Unveiled as part of the celebrations, the Saga Anniversary Edition commemorates and celebrates the first Proton Saga delivered in 1985. Limited to […]
Malaysian car sales rebounded during the Recovery Movement Control Order (RMCO) in June as incentives from the government and pent up demand pushed Total Industry Volume (TIV) numbers ahead of where they were in 2019. Proton has benefitted from this surge as sales of Malaysian automotive brands are estimated to account for 66.4% of the […]
