Tag: proton saga

Proton Saga, Exora, Iriz, Persona Special Edition Debut This Week

Proton Limited Edition

In light of the tremendous support received from Malaysians, Proton today announced that it will be introducing not one or two, but four Special Edition models – the Iriz, Saga, Persona, and Exora – all of which are set to be launched virtually on the 18th of February 2021 at 11am.

Malaysians will also be able to place bookings for the Special Edition models on the same date and time. According to Proton, these Special Edition models will provide the same level of comfort, safety and handling that are offered in their standard sibling models, except they have now been enhanced in the aesthetics department.

What this means is that the Special Edition variants of the Saga, Iriz, Persona, as well as the Exora will only come with cosmetic enhancements and not any sort of mechanical updates, similar to what the National carmaker did with the Saga in the form of the 35th Anniversary Edition.

On 9 July last year, Proton unveiled the Proton Saga Anniversary Edition in conjunction with its 35th anniversary. Since its first rollout in 1985 up till today, different generations of the Proton Saga can be seen everywhere in the streets of Malaysia, proving itself as a popular car model in the nation.

Regardless of this, it was still unpredicted when all 1,100 units of the Proton Saga Anniversary Edition were sold out within five days of being launched, which serves as a testament to the desirability of not only the Proton Saga, but also for special edition cars.

Proton Saga Anniversary Edition

The Saga 35th Anniversary Edition was available exclusively in black with yellow highlights on both the exterior and interior of the car, with an asking price of RM39,300, which is the same as the current Saga Premium AT after the zero sales tax rebate.

proton saga special edition

Also unveiled during the launch was the 35th Anniversary Accessories package which includes Front Skirting, Side Skirtings, Door Visors, Hood Insulator, Trunk Lid Cover and Boot Tray priced at RM2,035.

Available for purchase separately and compatible with the 2019 Saga model, the anniversary package offered significant cost savings of RM315 as purchasing the parts individually totals RM2,350.

That being said, we can expect the upcoming four Special Edition models of the Saga, Iriz, Persona, and Exora to be quite similar with the Anniversary Edition, but with different colours, themes, and enhancements.

Whether they will all be ‘Black and Yellow’ editions or something more still remains a mystery, so watch this space to see what Proton has up its sleeves this Thursday.

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Proton to Pursue Export Markets in 2021

Proton Export

Proton recently announced that it has set its sights on growing the brand’s export sales in 2021.

The export market is a vital part of Proton’s long-term goal to be the third best-selling automotive brand in ASEAN by 2027.

Spearheading the expansion will be Proton’s most popular model, the Proton Saga, followed by the Proton X70 and Proton X50 as they are gradually introduced to more overseas markets.

A flurry of activity in December that included the beginning of CKD operations in Kenya and the launch of the Proton X70 in Pakistan saw export sales end the year with an increase of nearly 50% compared to domestic sales that grew by 8.8%.

Proton Export

For the coming year, the company has set itself another challenging target of doubling export sales over 2020, assuming that export activities are not overly hampered by restrictions due to the global pandemic.

Exports to power Proton’s future

While sales leadership in the domestic market will always be a main priority, the company recognises that in order to grow for the future, it needs to expand its customer base and search for sales in other countries. Charged with the task of leading the overseas expansion is Steven Xu, Proton’s director of international sales.

“Over the last two years, Proton’s international sales division has been aggressively pursuing export sales in numerous markets. We have deployed multiple strategies to achieve our goals, from shipping CBU vehicles built in Malaysia to inking agreements with local conglomerates to assemble CKD cars to benefit from local tax incentives.

Proton Export

“We targeted to see significant gains in 2020 but those plans were affected by Covid-19. Still, we managed to grow our export volume, enter new markets such as Kenya and even launch the Proton X50 in Brunei barely two months after its Malaysian debut so there are many positives to take in to the new calendar year,” said Steven Xu.

One of the keys to growing exports is having products that appeal to a number of different markets and to comply with the needs of the market. For instance, the Proton Saga exported in Pakistan uses a 1299cc engine instead of the bigger 1332cc motor used in Malaysia as small capacity vehicles are popular. The same model is also sold in Nepal as it was also developed with a heater, a vital component for markets with cold winter months.

Brand image

The Proton X70 and Proton X50 meanwhile help to project a sophisticated brand image. Armed with advanced software, a voice command interface and a comprehensive driver assist package, both SUVs compete against rivals from Japanese and Korean brands and help define PROTON’s messaging in markets where building consumer education remains as a vital step.

“The Proton Saga remains a popular model in many countries due to its hardiness, practicality and value for money proposition but in order to lift our brand image, it is important for our newer models such as the Proton X70 and Proton X50 to also be exported. This will show car buyers what the company is capable of and help pave the way for us to sell other models in the future to fill up the range,” added Steven.

Collaborating for mutual success

While Proton’s distributors and importers in its export markets are owned by local entities, it works closely with them to ensure there is a cohesive market introduction, promotion and product launch plan to suit local market conditions.

By building a consistent brand image, the company is taking steps towards being a global entity and paving the way towards penetration in other regions in the future. As the CEO of Proton Edar, Roslan Abdullah is not only responsible for Proton’s sales volume but also for the marketing and promotion of the brand.

“By working closely with our foreign partners, we aim to present a consistent message in all our export markets and ultimately, this will make it easier for the Proton brand name to establish itself in even more countries. This is in line with our aim to promote Malaysia and its vendors on a regional and global level and ultimately, this will raise their competitiveness and benefit the economy as a whole,” he added.

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Proton to Ramp Up Global Sales

2019 Proton Saga

Proton today announced that its export business has grown by 10.6% this year compared to 2019, despite global restrictions put in place to curb the coronavirus pandemic.

But that is not all, as Proton will be further growing its presence internationally with few upcoming launches in various markets.

In this month itself, Proton will be launching the new Saga in Bangladesh, Egypt, as well as Nepal, followed by the Proton X50 which is expected to make its debut in Brunei within the next few weeks.

proton x50 price

 “While local market leadership is one of our targets, it is equally vital for the Proton brand to build up its presence internationally, representing both the company and Malaysia. This was part of the 10-year plan that was devised at the beginning of our strategic partnership with Geely,” said Dato’ Sri Syed Faisal Albar, Chairman of Proton Holdings Berhad.

“However, parts of the export plans were affected by the COVID-19 pandemic as each country had different responses and restrictions. Still, thanks to our diligent work and the strong support of various government agencies, we are finally getting back on track. Therefore, in just a few short weeks, we will be announcing the commencement of CKD and sales operations in Kenya and Pakistan as well as the international market debut of the Proton X50 in Brunei,” he added.

2020 Proton X50

Exports of Proton cars began with the Proton Saga in 1989 and since then, 405,267 units have been sold in various markets globally.

As of the end of November 2020, the number of Proton vehicles exported to other countries had already exceeded the total from the year before, and the upwards trend is expected to continue in the near future.

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PROTON TO GROW EXPORTS IN 2021

While PROTON has continued to buck the local industry trend with steady
growth in 2020, its export activities have also been able to sustain some momentum.

PROTON’s export business has grown 10.6% so far this year despite global restrictions put in place to curb the coronavirus pandemic. As the company strives to meet strong local demand for its products in December, traditionally the best month for automotive sales, PROTON will also be growing its presence internationally thanks to an unprecedented launch
schedule.

As many as five market introductions will take place in the coming weeks with one marking the export market debut of the Proton X50, and another two signifying the kick-off for local assembly and sales of Proton vehicles
in other markets.

“While local market leadership is one of our targets, it is equally vital for the Proton brand to build up its presence internationally, representing both the company and Malaysia. This was part of the 10-year plan that was devised at the beginning of our strategic partnership with Geely,” said Dato’ Sri Syed Faisal Albar, Chairman of PROTON Holdings Berhad.

“However, parts of the export plans were affected by the COVID-19 pandemic as each country had different responses and restrictions. Still, thanks to our diligent work and the strong support of various government
agencies, we are finally getting back on track. Therefore, in just a few short weeks, we will be announcing the commencement of CKD and sales operations in Kenya and Pakistan as well as the international market debut
of the Proton X50 in Brunei,” he added.

Aside from the aforementioned countries, Bangladesh and Egypt will also be hosting virtual product launches for the current Proton Saga this month. This will be followed by a similar launch to occur in Nepal just as the year
draws to a close.

Exports of PROTON cars began with the Proton Saga in 1989 and since then, 405,267 units have been sold in various markets globally. At the end of November 2020, the number of PROTON vehicles exported to other countries had already exceeded the total from the year before.

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Proton Saga Anniversary Edition Launched – RM39,300

Proton today commemorated the 35th birthday of the Saga in the company’s first ever virtual launch over social media with the Saga Anniversary Edition marking the 4,150,035th car to roll off the line.

Unveiled as part of the celebrations, the Saga Anniversary Edition commemorates and celebrates the first Proton Saga delivered in 1985.

Limited to 1,100 units only, and available exclusively in black with yellow highlights on both the exterior and interior of the car, the Saga Anniversary Edition is priced at RM39,300, the same as the current Saga Premium AT after the zero sales tax rebate.

Also unveiled during the launch was the 35th Anniversary Accessories package which includes Front Skirting, Side Skirtings, Door Visors, Hood Insulator, Trunk Lid Cover and Boot Tray priced at RM2,035.

Available for purchase separately and compatible with the 2019 Saga model, the anniversary package offers significant cost savings of RM315 as purchasing the parts individually totals RM2,350.

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Proton Sells 4,447 Sagas in June – the Highest in 70 Months

Malaysian car sales rebounded during the Recovery Movement Control Order (RMCO) in June as incentives from the government and pent up demand pushed Total Industry Volume (TIV) numbers ahead of where they were in 2019.

Proton has benefitted from this surge as sales of Malaysian automotive brands are estimated to account for 66.4% of the market this month.

With 9,623 units sold, Proton posted its second best sales month in 2020 as three models led sales in their respective segments. The number also represents a 69.5% growth over May 2020 and a 26.3% increase over the same month in 2019 when the world wasn’t affected by a pandemic.

With a Year-To-Date (YTD) market share figure of 21.2%, Proton’s results for the first half of 2020 show a 6.5% increase against the same time period last year. The overall volume gap versus 2019 has also shrunk to just 14.6%, a remarkable achievement that is nearly three times better than the best rival brand.

Driving Proton’s sales push was the Proton Saga – which celebrates its 35th anniversary this year – by posting its best sales performance in 70 months with 4,447 units.

The Proton X70 retained its position as the best-selling C-segment SUV in the country, and with 1,909 units sold in June, it is also the best-selling SUV overall for the first half of 2020.

Meanwhile, the Proton Persona retained its position as the best-seller in the B-segment sedan category for a second consecutive month. Despite losing over two months of sales this year, its cumulative volume is still 25.1% ahead of 2019.

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The Best-Selling Car in May was… Proton Saga!

Proton has just shared its sales results for the month of May 2020, in which the Proton Saga was the best-selling car in Malaysia.

According to Proton, this is the first time the updated 2019 model has managed the feat, which also makes it the most popular A-segment sedan in the country last month.

And then we have the Proton X70, which retains its position as the best-selling C-segment SUV in the country.

As for other models, Proton said that the Proton Persona was the best-seller in the B-segment sedan category, while the Exora remains at the top of the C-segment MPV market.

Coming back to cumulative figures, Proton actually sold 5,676 vehicles in May 2020, accounting for an estimated market share of 23.3%.

During the same month in 2019, the Company sold 10,611 units, marking a difference of 46.5% and a reflection of the challenging market conditions arising from the COVID-19 pandemic.

The 5,676 units in May, which is an improvement of 73.2% compared to March 2020, were sold despite the need to comply with the standard operating procedures of the CMCO.

Unfortunately, Proton’s year-to-date (YTD) sales volume reduced by 23.3% for the first five months of the year, while Total-Industry-Volume (TIV) is estimated to have shrunk by 48.7% over the same time period.

In terms of market positioning and market share, Proton remains the second most popular car brand in Malaysia with a YTD market share of 21.1%, which is in-line with targets set for the year.

For the month of June, PROTON will continue to offer better value to entice car buyers. Purchasers of the Proton X70 will be eligible for 0% financing for the first year, subject to a set of terms and conditions.

Beginning 10 June, the Company will also be introducing a reward programme for Malaysian frontliners, specifically nurses, doctors, members of the police and army as well as Ministry of Health (MoH) and Ministry of Home Affairs (MoHA) staff.

Called the Credit Shield Protection Programme, it offers eligible buyers of any Proton model free personal insurance coverage of up to RM50,000 for five years covering death, accidental death and permanent disability.

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