UMW Toyota Motor today announced that the locally assembled all-new Toyota Corolla Cross will be available for delivery towards the fourth quarter of the year. The company also disclosed that the model has been receiving overwhelming response from customers since its launch.
Including the Corolla Cross, UMW Toyota Motor sold more than 17,000 Toyota and Lexus vehicles in the first quarter of 2021 with a market share of approximately 12.1%, which is an increase of 62% year-on-year compared to the sales volume for the same period in 2020.
Hilux is still king
The best-selling models were the Toyota Vios and the Toyota Hilux, accounting for approximately 56% of the pick-up truck market for the first quarter. The updated versions of the Toyota Innova and Toyota Fortuner were also introduced early in the year with fresh new styling and extra value-added features.
The Toyota Yaris has been consistently No. 1 in the Non-National hatchback segment with Q1 estimated market share of 73%. The Vios and Vios GRS has also achieved positive response with approximately 5600 numbers sold since their launch.
Toyota GR Yaris
As for the GR Yaris, most of the units allocated for the Malaysian market (out of 25,000 units for worldwide sales) were booked within a month of launch. The GR Yaris is one of three models in Toyota’s high-performance GR brand which are available in Malaysia.
The other models are the GR Supra and Vios GR-Sport. These models are exclusively sold through dealerships with the GR Garage that is dedicated to the brand.
Commenting on the achievement, President, Ravindran K said, “During the first quarter of 2020, the market was already declining due to the pandemic. This year, it’s a different story; with the situation easing as well as the support by the government through the PENJANA program that exempts sales tax partially or fully until June 30 this year, new vehicle sales have been consistently high. In fact, for Toyota, our momentum started in December when we launched the Toyota GR Yaris and Vios GR-Sport which excited the market and set a positive note to enter 2021,” he added.
Hari Raya ‘Countless Rewards’ promotion
Separately, with the Hari Raya festive season coming up during the second quarter, UMWT will be running the ‘Countless Rewards’ promotions for customers to drive Toyota for Raya and catch it before the SST exemption period ends. Savings for customers also include exemption on sales tax that is applicable to CBU models so customers should not miss this opportunity for big savings.
The EZ Beli financing scheme offers customers low instalments (depending on the model). Additionally, savings are available with Toyota Service Savers. This provides Toyota customers with peace-of-mind vehicle ownership with lowered maintenance cost of their Toyota vehicles.