Tag: saga

Proton Unveils Black Edition, R3 Limited Edition Models

Proton Special Edition Model

After much anticipation Proton today launched not one or two, but four Special Edition models simultaneously, giving those who have been thinking of getting themselves a brand new Proton, something more exclusive and unique.

Proton special edition model price

The four models were:

  • Proton Saga R3 Limited Edition – RM42,300
  • Proton Iriz R3 Limited Edition – RM52,900
  • Proton Persona Black Edition – RM54,700
  • Proton Exora Black Edition – RM67,800

Persona and Exora Black Edition

Proton Exora Black Edition

Out of the four, the first two to be unveiled the Proton Persona Black Edition as well as the Proton Exora Black Edition, which are priced at RM54,700 and RM67,800 respectively.

Proton Exora Black Edition

Designed to broaden the appeal of each model while offering more choice to customers, both the Persona Black Edition and Exora Black Edition, as the names suggest, are clad in Black exterior colour, with contrasting gold accents on the bumpers as well as the wheels.

Proton Exora Black Edition

Unfortunately, there is no new wheel design for both the Black Edition models but the colour theme is exclusive only to the two models.   

Proton Persona Black Edition

Inside, both the Persona Black Edition and Exora Black Edition come with black leatherette seats, door trims, and floor console.

Proton Exora Black Edition rear

While the Persona is fitted with black headlining, the Exora is fitted with an overhead monitor.

Iriz and Saga R3 Limited Edition

Proton Iriz R3 Limited Edition

Contrary to the Black Edition models that were all about elegance, the Proton Iriz and Saga R3 Limited Edition models were designed to celebrate Proton’s successful motorsports division.

According to Proton, the R3 badge has always been reserved for the sportiest Proton models and both the Iriz and Saga are worthy recipients of this moniker.

Each car is painted black and adorned with the distinctive R3 livery used on Proton’s R3 race cars.

Proton Saga R3 Limited Edition

While the Iriz is equipped with 16-inch R3 alloy wheels, the Saga R3 Limited Edition is equipped with 15-inch alloy wheels with matte grey finish. Further complementing the exterior package is the sporty R3 bodykit.

Inside, a unique black-yellow interior, leatherette seats and R3 carpet mats create a distinctive ambiance with sporty appeal.

Proton Iriz R3 Interior

If we are to compare the Proton Saga 35th Anniversary Edition with the Saga R3 Limited Edition, the only differences are the addition of the R3 Limited Edition plaque which is fitted on the boot as well as the dashboard, and the black and yellow R3 floor mat found in the R3 Limited Edition variant.

“By launching four Special Edition models today, Proton is giving its customers more choices.”

Proton Iriz R3 Limited Edition

“These are products manufactured in Malaysia targeted to Malaysian car buyers and are reminders that Proton is and always will be a ‘full-service’ car manufacturer with the ability to design, develop and build our own cars from a clean sheet of paper,” said En. Roslan Abdullah, Chief Executive Officer, Proton Edar.

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Proton Saga, Exora, Iriz, Persona Special Edition Debut This Week

Proton Limited Edition

In light of the tremendous support received from Malaysians, Proton today announced that it will be introducing not one or two, but four Special Edition models – the Iriz, Saga, Persona, and Exora – all of which are set to be launched virtually on the 18th of February 2021 at 11am.

Malaysians will also be able to place bookings for the Special Edition models on the same date and time. According to Proton, these Special Edition models will provide the same level of comfort, safety and handling that are offered in their standard sibling models, except they have now been enhanced in the aesthetics department.

What this means is that the Special Edition variants of the Saga, Iriz, Persona, as well as the Exora will only come with cosmetic enhancements and not any sort of mechanical updates, similar to what the National carmaker did with the Saga in the form of the 35th Anniversary Edition.

On 9 July last year, Proton unveiled the Proton Saga Anniversary Edition in conjunction with its 35th anniversary. Since its first rollout in 1985 up till today, different generations of the Proton Saga can be seen everywhere in the streets of Malaysia, proving itself as a popular car model in the nation.

Regardless of this, it was still unpredicted when all 1,100 units of the Proton Saga Anniversary Edition were sold out within five days of being launched, which serves as a testament to the desirability of not only the Proton Saga, but also for special edition cars.

Proton Saga Anniversary Edition

The Saga 35th Anniversary Edition was available exclusively in black with yellow highlights on both the exterior and interior of the car, with an asking price of RM39,300, which is the same as the current Saga Premium AT after the zero sales tax rebate.

proton saga special edition

Also unveiled during the launch was the 35th Anniversary Accessories package which includes Front Skirting, Side Skirtings, Door Visors, Hood Insulator, Trunk Lid Cover and Boot Tray priced at RM2,035.

Available for purchase separately and compatible with the 2019 Saga model, the anniversary package offered significant cost savings of RM315 as purchasing the parts individually totals RM2,350.

That being said, we can expect the upcoming four Special Edition models of the Saga, Iriz, Persona, and Exora to be quite similar with the Anniversary Edition, but with different colours, themes, and enhancements.

Whether they will all be ‘Black and Yellow’ editions or something more still remains a mystery, so watch this space to see what Proton has up its sleeves this Thursday.

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Proton to Pursue Export Markets in 2021

Proton Export

Proton recently announced that it has set its sights on growing the brand’s export sales in 2021.

The export market is a vital part of Proton’s long-term goal to be the third best-selling automotive brand in ASEAN by 2027.

Spearheading the expansion will be Proton’s most popular model, the Proton Saga, followed by the Proton X70 and Proton X50 as they are gradually introduced to more overseas markets.

A flurry of activity in December that included the beginning of CKD operations in Kenya and the launch of the Proton X70 in Pakistan saw export sales end the year with an increase of nearly 50% compared to domestic sales that grew by 8.8%.

Proton Export

For the coming year, the company has set itself another challenging target of doubling export sales over 2020, assuming that export activities are not overly hampered by restrictions due to the global pandemic.

Exports to power Proton’s future

While sales leadership in the domestic market will always be a main priority, the company recognises that in order to grow for the future, it needs to expand its customer base and search for sales in other countries. Charged with the task of leading the overseas expansion is Steven Xu, Proton’s director of international sales.

“Over the last two years, Proton’s international sales division has been aggressively pursuing export sales in numerous markets. We have deployed multiple strategies to achieve our goals, from shipping CBU vehicles built in Malaysia to inking agreements with local conglomerates to assemble CKD cars to benefit from local tax incentives.

Proton Export

“We targeted to see significant gains in 2020 but those plans were affected by Covid-19. Still, we managed to grow our export volume, enter new markets such as Kenya and even launch the Proton X50 in Brunei barely two months after its Malaysian debut so there are many positives to take in to the new calendar year,” said Steven Xu.

One of the keys to growing exports is having products that appeal to a number of different markets and to comply with the needs of the market. For instance, the Proton Saga exported in Pakistan uses a 1299cc engine instead of the bigger 1332cc motor used in Malaysia as small capacity vehicles are popular. The same model is also sold in Nepal as it was also developed with a heater, a vital component for markets with cold winter months.

Brand image

The Proton X70 and Proton X50 meanwhile help to project a sophisticated brand image. Armed with advanced software, a voice command interface and a comprehensive driver assist package, both SUVs compete against rivals from Japanese and Korean brands and help define PROTON’s messaging in markets where building consumer education remains as a vital step.

“The Proton Saga remains a popular model in many countries due to its hardiness, practicality and value for money proposition but in order to lift our brand image, it is important for our newer models such as the Proton X70 and Proton X50 to also be exported. This will show car buyers what the company is capable of and help pave the way for us to sell other models in the future to fill up the range,” added Steven.

Collaborating for mutual success

While Proton’s distributors and importers in its export markets are owned by local entities, it works closely with them to ensure there is a cohesive market introduction, promotion and product launch plan to suit local market conditions.

By building a consistent brand image, the company is taking steps towards being a global entity and paving the way towards penetration in other regions in the future. As the CEO of Proton Edar, Roslan Abdullah is not only responsible for Proton’s sales volume but also for the marketing and promotion of the brand.

“By working closely with our foreign partners, we aim to present a consistent message in all our export markets and ultimately, this will make it easier for the Proton brand name to establish itself in even more countries. This is in line with our aim to promote Malaysia and its vendors on a regional and global level and ultimately, this will raise their competitiveness and benefit the economy as a whole,” he added.

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All Proton Models Now Get N95 Cabin Filter

Proton N95

As we embrace the new norm, many of us will be spending a considerable amount of time in our cars to commute daily to work. But is the cabin of your car truly a cleaner environment?

Even when travelling with the windows closed, the air quality inside can be affected by the air from the outside. It is therefore important for cars to be equipped with cabin air-filtering capabilities.

However, like many other parts in your car such as spark plugs and oil filters, cabin filters are one of the parts we frequently replace in our cars but we rarely talked about.

You may be surprised to learn that PROTON has equipped its entire range of cars, from the Proton X70 to the Saga, Persona, Iriz, Exora and Proton X50 with N95 Cabin Filters as an integral part of the air conditioning system.  

Proton N95

N95 — An extra layer of protection

The biggest difference between an N95 Cabin Filter and the average dust and pollen filter is the efficiency of filtration. An N95 Cabin Filter can remove 95% of particles and contaminants that are larger than 0.3µm (microns) and 98% of PM2.5 dust particulates creating a highly efficient air purifier to filter smoke particulates, dust, bacteria and other pollutions; ensuring that the air inside the cabin remains clean.

In simple terms, for contaminants entering the car due to opening of doors & windows, the N95 Cabin Filter can eliminate bacteria as well filtering more than 80% of allergens from cats, dogs, pollen & aphid; breaking down PM 2.5 components that have adverse effects on the human body.

Proton Intelligent Air Purification System (P-IAPS)

More interesting though, is the P-IAPS in the Proton X70. To provide you with a cleaner breathing environment, the air filtration system in the Proton X70 comes factory equipped with the PROTON Intelligent Air Purification System (P-IAPS), that combines the benefits of an air purifier system and an N95 Cabin Filter.

The IAPS uses a High Efficiency Particulate Air (HEPA) filter that removes 99.97% of particles larger than 0.3 microns while its activated carbon removes odours, formaldehyde and adsorbs and purifies smoke particulates; whilst the ioniser discharges negative ions to cleanse the air.

By combining the Air Purifier System with the N95 Cabin Filter, the PROTON Intelligent Air Purification System (P-IAPS) acts as a barrier against contaminated air making its way into the cabin, offering a high level of protection against airborne pollutants for a cleaner and healthier environment.

And there you have it, folks, yet another reason to own a brand-new Proton car, for a cleaner cabin air quality for you and your family. If you do own a Proton and are taking it servicing soon, make sure that you’re getting an N95 Cabin Filter.

Those of you who are eagerly waiting for your X50 to arrive, rest assured that this SUV too, is fitted with the N95 Cabin Filter.  At the end of the day, we’d say it’s worth the extra investment, because after all you can’t put a price tag on the wellbeing of you and your family.

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Proton Sells 109,716 Cars in 2020

proton 2020 sales

Proton closed 2020 on a high with an increase in sales over its landmark performance in 2019. Despite losing over two months of car production and sales to the MCO, the company sold 109,716 vehicles for the whole of 2020 after shifting 13,306 units in December.

This 2020 total represents an increase of 8.8% over the 100,821 units sold in 2019, making Proton the only major automotive company to record growth in Malaysia. Market share for the year also increased to an estimated 21.1%, equating to a significant 4.4% increase.

The main drivers of volume growth were the Proton Persona, Iriz, Exora and Saga (PIES), while the X50 surpassed expectations despite it’s later than planned arrival. All four PIES models were extensively updated in 2019 and the investment has paid off with each model posting higher sales numbers this year despite the pandemic.

This performance combined with a 49.8% increase in export volume, allowed Proton to buck the trend of the Malaysian automotive industry which is expected to contract by an estimated 13%.

In terms of individual performance, each Proton model ended the year near the top of their respective segments. The Proton Saga remains as the company’s best-seller for 2020 while the launch of the Proton X50 and strong sales for the Proton X70 combine to make Proton the number one SUV brand in the country.

A key component in Proton’s performance for 2020 was the results of its investments in manufacturing and quality. This was both in the areas of hardware and software. Aside from technology, new processes and systems were introduced to drive an increase in capacity and precision.

This was exemplified not only with the increased volume but with the smooth introduction of the Proton X50 at the company’s new production line at Tanjung Malim, which is also the home of the Persona, Iris and X70.

The Shah Alam plant continued to better its performance, churning out record numbers of the Saga and the Exora. Of greater import was that Proton markedly improved its Global Customer Product Audit (GCPA) score demonstrating that its quality initiatives are coming to fruition. The company was able to do this despite manufacturing being the most severely impacted by the pandemic.

Despite the restrictions placed on the global movement of goods, 2020 saw a strong year for the company’s export division, with a bumper month in December. It saw the first locally assembled Proton Saga roll-off the assembly line in Kenya and then make its debut alongside the Proton X70 in Pakistan where, both models will be sold initially as CBUs but later as CKDs, when a plant in Karachi is completed later this year.

The Proton Saga also burst on to the scene in Egypt and Bangladesh but it wasn’t the only model to make a big splash overseas last month. The Proton X50 entered its first export market when it made its international debut in Brunei on 19 December, making it the fourth Proton model to be launched in the kingdom in 2020 after the Proton Persona, Iriz and Saga arrived in January.

“2020 was a real test of Proton’s mettle as we had only just begun our new trajectory. The nature of this pandemic for an organization like ours, which depends on global supply chains, put great strain on the business. However, a combination of good strategy and hard work has left us not only with an increase in sales against a decreasing market but a renewed belief in our product strategy, quality and commitment to our customers. At the same time we also saw to it that we did our part for the country, which all of us at Proton are especially proud of. We will continue to put the pedal to the metal in 2021 and strive to improve all aspects of the business”, added Dr Li Chunrong.

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Proton to Ramp Up Global Sales

2019 Proton Saga

Proton today announced that its export business has grown by 10.6% this year compared to 2019, despite global restrictions put in place to curb the coronavirus pandemic.

But that is not all, as Proton will be further growing its presence internationally with few upcoming launches in various markets.

In this month itself, Proton will be launching the new Saga in Bangladesh, Egypt, as well as Nepal, followed by the Proton X50 which is expected to make its debut in Brunei within the next few weeks.

proton x50 price

 “While local market leadership is one of our targets, it is equally vital for the Proton brand to build up its presence internationally, representing both the company and Malaysia. This was part of the 10-year plan that was devised at the beginning of our strategic partnership with Geely,” said Dato’ Sri Syed Faisal Albar, Chairman of Proton Holdings Berhad.

“However, parts of the export plans were affected by the COVID-19 pandemic as each country had different responses and restrictions. Still, thanks to our diligent work and the strong support of various government agencies, we are finally getting back on track. Therefore, in just a few short weeks, we will be announcing the commencement of CKD and sales operations in Kenya and Pakistan as well as the international market debut of the Proton X50 in Brunei,” he added.

2020 Proton X50

Exports of Proton cars began with the Proton Saga in 1989 and since then, 405,267 units have been sold in various markets globally.

As of the end of November 2020, the number of Proton vehicles exported to other countries had already exceeded the total from the year before, and the upwards trend is expected to continue in the near future.

PRESS RELEASE

PROTON TO GROW EXPORTS IN 2021

While PROTON has continued to buck the local industry trend with steady
growth in 2020, its export activities have also been able to sustain some momentum.

PROTON’s export business has grown 10.6% so far this year despite global restrictions put in place to curb the coronavirus pandemic. As the company strives to meet strong local demand for its products in December, traditionally the best month for automotive sales, PROTON will also be growing its presence internationally thanks to an unprecedented launch
schedule.

As many as five market introductions will take place in the coming weeks with one marking the export market debut of the Proton X50, and another two signifying the kick-off for local assembly and sales of Proton vehicles
in other markets.

“While local market leadership is one of our targets, it is equally vital for the Proton brand to build up its presence internationally, representing both the company and Malaysia. This was part of the 10-year plan that was devised at the beginning of our strategic partnership with Geely,” said Dato’ Sri Syed Faisal Albar, Chairman of PROTON Holdings Berhad.

“However, parts of the export plans were affected by the COVID-19 pandemic as each country had different responses and restrictions. Still, thanks to our diligent work and the strong support of various government
agencies, we are finally getting back on track. Therefore, in just a few short weeks, we will be announcing the commencement of CKD and sales operations in Kenya and Pakistan as well as the international market debut
of the Proton X50 in Brunei,” he added.

Aside from the aforementioned countries, Bangladesh and Egypt will also be hosting virtual product launches for the current Proton Saga this month. This will be followed by a similar launch to occur in Nepal just as the year
draws to a close.

Exports of PROTON cars began with the Proton Saga in 1989 and since then, 405,267 units have been sold in various markets globally. At the end of November 2020, the number of PROTON vehicles exported to other countries had already exceeded the total from the year before.

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Proton Records Highest Monthly Sales Since June 2012

Malaysian car sales continued to rebound in July as a combination of tax free incentives and consumer demand pushed Total Industry Volume (TIV) to a 13 month high.

As anticipated, Proton has been a beneficiary of the increase in sales as Malaysian automotive brands once again dominated the market to account for an estimated 63.2% of sales this month.

With 13,216 units sold, July was not only Proton’s best sales month in 2020 so far, but also since June 2012. Overall sales also grew by 37.3% (13,216 vs 9,623) over June 2020, and by 45.7% (13,216 vs 9,072) over the same month in 2019.

Proton’s year-To-Date (YTD) market share figure as at July 2020 currently stands at a forecast 21.8%, a growth of 6.7% over the same time period last year. With this growth in sales, the volume gap compared to 2019 for Proton has shrunk to just 4.2% (50,294 vs 52,499), which is significantly less than the forecasted gap for TIV at 33% (230,929 vs 347,177).

Four models achieved sales leadership in their respective classes with the Proton Saga once again posting the highest sales numbers and leading the A-segment sedan market.

5,421 units were sold in July, a figure that was helped by all 1,100 units of the Saga Anniversary Edition being booked within five days of launch on 9 July. It was also the highest number achieved by the model since April 2014.

The company’s other segment leader, the Proton X70, performed even better. With 3,087 units sold, Proton’s C-segment SUV not only had its best ever sales month, it continued to be the best-selling SUV in Malaysia, increasing market share to 25.6%, 4.3% higher than 2019.

The other two Proton segment leaders were the Persona and Exora. The company sold 3,043 units of the Persona in July, as the model cemented its position at the top of the B-segment sedan sales table.

The Exora meanwhile saw sales of 792 units, its best sales month since August 2016, which ensures its reign atop the C-segment MPV market remains unchallenged.

“Proton’s performance in July 2020 was our best in over eight years. We are especially happy with how our models are faring within their segments. We also note that there has been a positive effect on other areas of the business as a result of the encouraging sales. For instance Proton Commerce, our in-house vehicle financing provider, saw an increase of 100% in the number of loans it disbursed compared to the previous month. Therefore, we are thankful for the support shown by all Malaysians and as for now, we remain cautiously optimistic for 2020”, said Roslan Abdullah, Chief Executive Officer, Proton Edar.

“For August, Proton will look to continue to excite the market and stimulate sales in preparation for more model introductions later in the year. Our production, quality, sales and aftersales divisions are all working hard to ensure we are able to meet consumer demand as well as deliver a level of customer service befitting the brand promise that we have set out,” he added.

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N95 Cabin Filter Now Available for All Proton Models – RM50 Saja

The unveiling of the Saga Anniversary Edition was not the only big news from Proton today, as the company also made another big announcement.

Proton’s N95 Cabin Filter, which was previously available only on the X70 SUV, will now be made available for the Saga, Persona, Iriz, and Exora as well.

While current owners will have the option to purchase the N95 Cabin Filter for RM59 excluding labour charges, there will be a 15% discount on the price of the filter For a limited period until the 9th of October 2020.

The new N95 Cabin Filter is capable of removing 95% of particles larger than 0.3 microns and also removes 98% of PM2.5 dust particulates.

It is therefore an effective barrier against smoke particulates, dust, bacteria and other pollutants and functions in both fresh and recirculation modes for the air-conditioning system.

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Proton Saga Anniversary Edition Launched – RM39,300

Proton today commemorated the 35th birthday of the Saga in the company’s first ever virtual launch over social media with the Saga Anniversary Edition marking the 4,150,035th car to roll off the line.

Unveiled as part of the celebrations, the Saga Anniversary Edition commemorates and celebrates the first Proton Saga delivered in 1985.

Limited to 1,100 units only, and available exclusively in black with yellow highlights on both the exterior and interior of the car, the Saga Anniversary Edition is priced at RM39,300, the same as the current Saga Premium AT after the zero sales tax rebate.

Also unveiled during the launch was the 35th Anniversary Accessories package which includes Front Skirting, Side Skirtings, Door Visors, Hood Insulator, Trunk Lid Cover and Boot Tray priced at RM2,035.

Available for purchase separately and compatible with the 2019 Saga model, the anniversary package offers significant cost savings of RM315 as purchasing the parts individually totals RM2,350.

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Proton Sells 4,447 Sagas in June – the Highest in 70 Months

Malaysian car sales rebounded during the Recovery Movement Control Order (RMCO) in June as incentives from the government and pent up demand pushed Total Industry Volume (TIV) numbers ahead of where they were in 2019.

Proton has benefitted from this surge as sales of Malaysian automotive brands are estimated to account for 66.4% of the market this month.

With 9,623 units sold, Proton posted its second best sales month in 2020 as three models led sales in their respective segments. The number also represents a 69.5% growth over May 2020 and a 26.3% increase over the same month in 2019 when the world wasn’t affected by a pandemic.

With a Year-To-Date (YTD) market share figure of 21.2%, Proton’s results for the first half of 2020 show a 6.5% increase against the same time period last year. The overall volume gap versus 2019 has also shrunk to just 14.6%, a remarkable achievement that is nearly three times better than the best rival brand.

Driving Proton’s sales push was the Proton Saga – which celebrates its 35th anniversary this year – by posting its best sales performance in 70 months with 4,447 units.

The Proton X70 retained its position as the best-selling C-segment SUV in the country, and with 1,909 units sold in June, it is also the best-selling SUV overall for the first half of 2020.

Meanwhile, the Proton Persona retained its position as the best-seller in the B-segment sedan category for a second consecutive month. Despite losing over two months of sales this year, its cumulative volume is still 25.1% ahead of 2019.

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