Heba Eltarifi is the New MD of Scania Southeast Asia
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Heba Eltarifi is the New MD of Scania Southeast Asia

Heba Eltarifi

Scania Malaysia today announced that Heba Eltarifi has officially taken over as the new Managing Director of Scania Southeast Asia. She will also be based in Malaysia.

Skilled in strategic business planning and execution, internal and external stakeholder management, operational management, and business and process transformation, Heba has built high-performing teams and driven a culture of achievement in her previous senior management role as Chief Financial Officer at Scania Australia.

Responsible for the Finance, IT Procurement departments in Australia, as well as for commercial operations such as Used Truck Sales and Truck Rental, Heba has enjoyed a wide range of experiences within the business over the past two decades.

She holds a Bachelor of Commerce degree, Diploma of FEM Executive Management Program from Stockholm School of Economics and is a Certified Practising Accountant. Heba brings enthusiasm, proficiency and commitment to the Managing Director role at Scania Southeast Asia.

“Scania will continue to support the logistics, construction and public service sectors, commuting people and goods every day throughout the region and in this country. We will continue to help our customers achieve the best profitability while reaching their sustainability goals,” said Heba.

“The timing cannot be any more challenging than the economic impact that our customers are facing throughout the region due to the pandemic. I am confident that my team and I will continue to pull through and come out stronger than ever for them.”

“I will continue Scania’s leadership in driving the shift towards a sustainable transport system in the region and also in Malaysia. All of this by continuously putting our customers’ profitability and sustainability in the centre of our concern,” said Heba. “I am also honoured to be in Malaysia at such a momentous time. I have no doubt that Scania and our customers have built a great foundation in the first 50 years for us to continue to leap forward into the next 50 and beyond.”

On a separate note, Scania Malaysia is also celebrating its 50th anniversary in Malaysia. Scania started back in 1971 with the first Scania LB110 truck’s arrival at Port Klang, delivered to Kontena Nasional.

Major milestones achieved ever since include the first locally assembled truck and the first low-floor city bus were delivered in 1994, the delivery the first PGR-series in 2006, the arrival of the first B-Double in Malaysia in 2012, Scania Credit Malaysia’s first financial solutions in 2013, the establishment of Scania Assistance 24/7 roadside assistance in 2014, the Sustainable Urban Transport Award in 2017, record sales in 2018, and the delivery of the first Scania XT Truck in Sarawak in 2020.

Recently, Scania Malaysia also announced that its Ecolution partnership customers yielded a significant CO2 reduction equivalent to planting 10,000 trees flourishing for the past one year.

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