The IAA Mobility Motor Show was just concluded yesterday and one of the biggest highlights, literally, was the oversized Porsche 911-shaped tent by Porsche which was built to celebrate 60 years of the Porsche 911.
As a background for selfies or simply an imposing model on an XXL scale, the huge silhouette of the 911 that spanned the exhibition space on Wittelsbacherplatz was a crowd favourite during the first days of the IAA Mobility. The reusable roof construction was a homage to the 911 which celebrated its premiere at the IAA 60 years ago.
Over an area of around 1,000 square metres, Porsche created a family party atmosphere, with mascot Tom Targa entertaining the youngest car fans with games and journeys of discovery.
Children and adults could either get a snapshot in a photo box or pose for a Polaroid taken by one of the hostesses. The photos were then available to download with a QR code, or as instant pictures there and then. The Open Space from Porsche was also part of the VDA Family Trail, and children can collect stamps at various stations here.
The on-stage programme consisted of two alternating series: ‘Brave New Love’ informs viewers about the latest innovations, the sports car brand’s path to a sustainable future, and many other topics.
The latest variant of the Porsche 911, the special 911 S/T model which is limited to 1,963 units, was also shown to the public for the first time at the Open Space. Another crowd favourite over the first days of the trade fair was the Porsche Mission X. This concept study is the new interpretation of a hypercar, with Le Mans-style doors that open up and forward, and a high-performance, efficient electric powertrain.
Meanwhile, many IAA visitors and Munich residents also managed to try out the E-Performance of the present, via a fleet of Taycans at the trade fair stand that were available for accompanied test drives.
