Honda Malaysia recently kicked-off the ‘GEN H Event’ which represents ‘Honda, Hybrid and Hype’ to share the joy and fun of Honda’s hybrid technology with Malaysians.
The event aims to allow more Malaysians to understand and experience Honda’s Hybrid technology, specifically the e:HEV technology which are currently offered in the Honda line-up in Malaysia.
The ‘GEN H Event’ will feature various exciting activities such as fun fair rides, arcade, test drives, workshop, lifestyle food and beverage bazaar, graffiti art collaboration with local artist as well as an immersive area with fun and interactive activities for Malaysians to participate. Honda Malaysia invites all Malaysians to ‘Experience Hybrid, the Honda way’ at the location nearest to you. Entrance is free!
Honda Malaysia Managing Director and Chief Executive Officer, Mr. Hironobu Yoshimura said, “Honda Malaysia was the pioneer in introducing hybrid technology to Malaysians 19 years ago when we offered the Integrated Motor Assist (IMA) technology in the Civic Hybrid. Response to the IMA technology was positive and we went on to introduce the Sport Hybrid i-DCD in 2017 in the City and Jazz hybrid models which were value for money, fun to drive and performance driven, catering to the mass market. This effectively changed the perception of hybrid cars among Malaysians.”
“Today, the technology has evolved significantly, with the latest in our advanced hybrid technology, the e:HEV, a two-motor hybrid system providing powerful performance and efficiency at the same time while keeping to the fun-to-drive DNA of Honda.”
The 1.5L e:HEV powertrain was first introduced to Malaysians in 2020 with the City. It was a significant launch, as it was also the World Premiere of the RS e:HEV variant. Honda Malaysia then introduced the 1.5L e:HEV powertrain in the City Hatchback and HR-V in 2022. Since the launch of all three e:HEV variants, Honda Malaysia has sold more than 2,800 units of City, over 1,600 units of City Hatchback and more than 2,600 units of HR-V.
In November 2022, Honda Malaysia launched an advanced 2.0L e:HEV powertrain in the Civic model. This variant further uplifted the C-Segment with the most advanced hybrid technology and feature offerings. To-date, Honda Malaysia has sold close to 600 units of the Civic e:HEV.
For more than 30 years, Honda has been researching and developing electric powertrains for EVs, fuel cell vehicles and hybrid vehicles. This is because Honda’s ultimate aim is to
achieve carbon-neutrality and offering electric and hybrid powertrains is seen as an essential part of the battle. As the world progresses in automotive technology, Honda’s goal is to develop vehicles that are fun to drive and have a unique appeal to customers. It is therefore our hope that this ‘GEN H Event’ will be an interesting platform for us to connect to Malaysians to share more about our technology and dream of a carbon-neutral world.