Tag: honda malaysia

Honda Malaysia Launches “1 Million Dreams” Campaign

Honda 1 million dreams

Despite the Covid-19 pandemic, the ongoing lockdown and what not, 2021 will be a year for Honda Malaysia to remember as the company will be celebrating its 1 millionth sales unit very soon.

In order to celebrate the milestone event, Honda Malaysia just launched “1 Million Dreams” campaign in which seven special models, namely the Jazz, all-new City, BR-V, HR-V, Civic, new CR-V and Accord will be given away to lucky customers.

honda 1 million dreams campaign

Special Edition Models

The seven Special Edition models feature a Dual Tone Exterior, Front Fascia with Red Highlights, Sporty Red Line Side Mirrors, Black Painted Alloy Wheels with Red Highlights as well as 1 Million Dreams Signature Emblem on both front fenders of the cars.

honda 1 million dreams campaign

The Special Edition cars’ interior are also fitted with ‘1 Million Dreams’ embossed leather headrest for both driver and front passenger seats as well as Leather Steering Wheel with Red Stitching and Centre Mark. Each 1 Million Dreams Special Edition model also comes with Special Edition Leather Key Pouch.

The campaign runs until the 24th of March 2021, with a variety of exciting activities in store for Malaysians.

On top of the seven Special Edition cars, there are prizes worth 1 Million Shopee coins to be given out to 150 lucky winners on a weekly basis, and throughout the campaign we have prizes worth 5 Million Shopee coins.

How to win?

All you have to do to participate is take part in any of the six activities prepared by Honda Malaysia to earn as many entries as you can, and submit the entries at Honda authorised dealers or via Honda Malaysia’s official website.

You can then collect the entries by downloading and signing up for HondaTouch application, playing the 1 Million Dreams Quiz Game at Honda Malaysia’s official website, test driving a Honda car, booking a new Honda car, servicing or repairing a Honda car, or registering a new Honda car within the ‘1 Million Dreams Campaign’ period.

The more entries you collect, the higher your chances are to win one of the special edition cars.

Honda Malaysia will announce the lucky winners of the Special Edition cars at the Grand Finale which is scheduled for March 2021.

2020 at a glance

In 2020, Honda Malaysia launched five new models – the Civic, Accord, BR-V, the All-New City, as well as the New CR-V. The new models made important contributions to Honda Malaysia’s sales record last year, helping the company to maintain its strong sales momentum with more than 60,460 units sold even during these difficult times arising out of COVID-19.

The best-selling model is the City with the highest sales at 34% of the total sales. 2020’s sales record is also attributed to the Civic and HR-V at 20% and 17% respectively.

The encouraging sales performance has enabled Honda Malaysia to maintain its position as the No.1 car brand in the Non-National segment for the sixth consecutive year.

Only in 2019, Honda Malaysia celebrated the 900,000th unit sales record with Malaysians, and within two years, the company managed to chalk up yet another impressive record by reaching the 1 millionth unit sales milestone.

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Honda Delivers 16 Civics to KPDNHEP

Honda Civic KPDNHEP

Following the Royal Malaysian Police and the Malaysian Army, the Ministry of Domestic Trade and Consumer Affairs (KPDNHEP) has also selected the Honda Civic to be used as a fleet vehicle.

A total of 16 units of Honda Civic 1.8 S were delivered by Honda Malaysia to the Ministry of Domestic Trade and Consumer Affairs (KPDNHEP) on the 24th of December 2020. According to Honda Malaysia, this is the first time a Honda model is going to be used by KPDNHEP.

Managing Director and Chief Executive Officer of Honda Malaysia, Mr. Toichi Ishiyama commented, “On behalf of Honda Malaysia, we are honored that the Ministry of Domestic Trade and Consumer Affairs has chosen Civic as their preferred car in accomplishing their tasks and duties.”

“We are also appreciative of the Ministry’s crucial role in promoting and sustaining domestic trade in Malaysia, which is important as we are still facing challenges to boost the Malaysian economy which was greatly affected by the COVID-19 pandemic. It is encouraging to observe that all Malaysians are working together to overcome the setbacks and we sincerely hope that Malaysia will be on the road towards economic recovery soon.”

Since its launch, the Civic has sold more than 10,400 units, capturing 81% market share and leading the C-segment as of October 2020. The Civic is also currently the 2nd best-selling Honda model in Malaysia.

The 1.8L i-VTEC engine offers a maximum power output of 141PS and maximum torque of 174Nm. Additionally, the Civic also comes in a 1.5L VTEC Turbocharged variant which is equipped with the Honda Sensing suite of safety features. The Civic is also certified as Energy Efficient Vehicle (EEV).

The Civic is also equipped with features such as Electric Parking Brake (EPB), Walk Away Auto Lock, Remote Engine Start and 7” Advanced Display Audio.

Where safety is concerned, the Civic has been awarded with five-star safety rating by ASEAN NCAP and is equipped with top class safety features such as Six Airbags, Vehicle Stability Assist (VSA), Agile Handle Assist (AHA), Hill Start Assist (HSA), Emergency Stop Signal (ESS), Anti-lock Braking System (ABS), Brake Assist (BA) and Auto Brake Hold (ABH).

Want to know more about the new Honda Civic? Check out our review here.

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