Geely opens new spare parts centre in Dubai
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Geely opens new spare parts centre in Dubai

Geely Dubai

Geely Auto recently inaugurated its Middle East Spare Parts Distribution Center in Dubai in an effort to further accelerate the localization of the brand in the Middle East.

On the same day, Geely Middle East also held the first regional dealer service conference to comprehensively convey Geely’s new service strategy.

Xu Jiangnan, service director of Geely Middle East Company, pointed out at the meeting, “Under the globalized competitive landscape, it is very important to adhere to the ‘customer-centric’ and create excellent customer experience. The start-up and operation of the Middle East spare parts center is the first step toward ‘new (heart)’.”

It was said that the service team of Geely Middle East will work with dealers in the future to focus on improving customer satisfaction, so that consumers can enjoy more comfortable, professional, efficient and considerate services.

“The application of digital and intelligent technologies empowers parts supply, response speed, and parts operation process. Geely joins hands with regional partners to provide more possibilities for Geely to continue to deepen the layout of the localized logistics network in the Middle East.

Representatives of the Middle East dealer service team visited the warehouse of the parts distribution center and learned on the spot that Geely parts distribution center has realized intelligent storage, refined logistics, and humanized operation.

In terms of warehouse management, in line with the upgrading needs of the new digital logistics industry, from storage to delivery, from information flow to logistics, every detail has been strictly certified and analyzed. In addition, they were also invited to visit Geely Automobile’s first overseas new standard showroom-Deira showroom in Dubai, and experienced the various service facilities of the showroom.

On the basis of accurately grasping the market and gaining insight into the needs of users and dealers, Geely said that it has continuously improved its service capabilities, created new service experience, delivered brand value, and enhanced user loyalty, integrated more service resources, and effectively improved key points in service, to ensure superior experiences for users in the Middle East and around the world.

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