The Malaysian automotive market in 2025 once again demonstrated a clear and consistent buying pattern: consumers prioritised affordability, low ownership costs, and proven reliability. This trend was most evident in the year’s top 10 best-selling models, where national brands Perodua and Proton dominated the rankings, while Japanese manufacturers Toyota and Honda maintained a strong foothold […]
PROTON has kicked off 2026 by strengthening its export push with the launch of a new 100 kW variant of the Proton e.MAS 7 at the Singapore Motorshow. Introduced less than six months after the brand’s return to Singapore, the new variant expands PROTON’s electric vehicle (EV) range and builds on the strong performance of […]
Proton has officially opened bookings for the Proton e.MAS 7 PHEV, marking a major step forward in the brand’s electrification journey. As Proton’s first plug-in hybrid electric vehicle (PHEV), the e.MAS 7 PHEV is positioned as a practical bridge between conventional internal combustion vehicles and fully electric cars, offering electric-first driving without the range anxiety […]
The Proton X50 has never struggled for attention in Malaysia. Since its debut, it has been one of the most visible compact SUVs on local roads, often driven with a level of enthusiasm that suggests owners fully appreciate its punchy performance credentials. Last year, Proton took the already-strong foundation and executed what is arguably the […]
The Proton Saga has always been a cornerstone of Malaysian motoring. It is the car many of us learned to drive in, the car that ferried families across states, and the car that defined affordable mobility for decades. With the MC3 update, Proton is clearly signalling that the Saga is no longer content with being […]
Proton has closed the year 2025 on a high note, delivering a performance that stands out in an automotive market facing visible headwinds. While overall industry demand softened, the national carmaker moved in the opposite direction, recording stronger sales, expanding its export footprint and reinforcing its position as a key driver of Malaysia’s transition toward […]
Proton today launched the Proton Technology Showcase at its Centre of Excellence (COE), bringing together its latest electric and internal combustion technologies. The event also features the full range of current Proton models and a series of presentations on present and future automotive trends. The standout at PROTON’s Technology Showcase was the Proton e.MAS 7 […]
The Proton Saga, a name synonymous with Malaysian mobility since 1985, enters a new chapter with the official launch of the all-new Proton Saga MC3, which will be offered in three variants with prices as mentioned below: After nearly 40 years on the road, the Saga returns fully reimagined — featuring an entirely new design, […]
The all-new Proton Saga has recorded 10,000 bookings within five days of order-taking, which began on 10 November. This translates to an average of 2,000 bookings per day, reflecting strong market confidence in the model ahead of its official launch. Deputy CEO of Proton, Dato’ Ir. Abdul Rashid Musa, said the response highlights the Saga’s […]
Proton Holdings Berhad (Proton) has announced the appointment of Dato’ Abdul Rashid Musa as its new Deputy Chief Executive Officer, effective 1 November 2025. In this role, he will report directly to Proton’s Chief Executive Officer, Dr Li Chunrong. A highly regarded leader in Malaysia’s automotive sector, Dato’ Abdul Rashid returns to Proton with more […]
