Tag: Proton

Proton Sells 109,716 Cars in 2020

proton 2020 sales

Proton closed 2020 on a high with an increase in sales over its landmark performance in 2019. Despite losing over two months of car production and sales to the MCO, the company sold 109,716 vehicles for the whole of 2020 after shifting 13,306 units in December.

This 2020 total represents an increase of 8.8% over the 100,821 units sold in 2019, making Proton the only major automotive company to record growth in Malaysia. Market share for the year also increased to an estimated 21.1%, equating to a significant 4.4% increase.

The main drivers of volume growth were the Proton Persona, Iriz, Exora and Saga (PIES), while the X50 surpassed expectations despite it’s later than planned arrival. All four PIES models were extensively updated in 2019 and the investment has paid off with each model posting higher sales numbers this year despite the pandemic.

This performance combined with a 49.8% increase in export volume, allowed Proton to buck the trend of the Malaysian automotive industry which is expected to contract by an estimated 13%.

In terms of individual performance, each Proton model ended the year near the top of their respective segments. The Proton Saga remains as the company’s best-seller for 2020 while the launch of the Proton X50 and strong sales for the Proton X70 combine to make Proton the number one SUV brand in the country.

A key component in Proton’s performance for 2020 was the results of its investments in manufacturing and quality. This was both in the areas of hardware and software. Aside from technology, new processes and systems were introduced to drive an increase in capacity and precision.

This was exemplified not only with the increased volume but with the smooth introduction of the Proton X50 at the company’s new production line at Tanjung Malim, which is also the home of the Persona, Iris and X70.

The Shah Alam plant continued to better its performance, churning out record numbers of the Saga and the Exora. Of greater import was that Proton markedly improved its Global Customer Product Audit (GCPA) score demonstrating that its quality initiatives are coming to fruition. The company was able to do this despite manufacturing being the most severely impacted by the pandemic.

Despite the restrictions placed on the global movement of goods, 2020 saw a strong year for the company’s export division, with a bumper month in December. It saw the first locally assembled Proton Saga roll-off the assembly line in Kenya and then make its debut alongside the Proton X70 in Pakistan where, both models will be sold initially as CBUs but later as CKDs, when a plant in Karachi is completed later this year.

The Proton Saga also burst on to the scene in Egypt and Bangladesh but it wasn’t the only model to make a big splash overseas last month. The Proton X50 entered its first export market when it made its international debut in Brunei on 19 December, making it the fourth Proton model to be launched in the kingdom in 2020 after the Proton Persona, Iriz and Saga arrived in January.

“2020 was a real test of Proton’s mettle as we had only just begun our new trajectory. The nature of this pandemic for an organization like ours, which depends on global supply chains, put great strain on the business. However, a combination of good strategy and hard work has left us not only with an increase in sales against a decreasing market but a renewed belief in our product strategy, quality and commitment to our customers. At the same time we also saw to it that we did our part for the country, which all of us at Proton are especially proud of. We will continue to put the pedal to the metal in 2021 and strive to improve all aspects of the business”, added Dr Li Chunrong.

READ MORE +

Proton Joins Huawei for Year-End Campaign

2020 Proton X70

Proton recently announced that it is collaborating with Huawei in a nationwide year-end campaign dubbed ‘PROTONxHuawei Better Together’.

To participate, buyers of Proton cars or a Huawei branded device will need to post a creative post related to their Proton car or Huawei device on their Facebook or Instagram page with the hashtags #PROTONHUAWEIBETTERTOGETHER2020 #HUAWEIMATE40PRO and #HiPROTON along with the caption, “I like Proton Cars/Huawei Mate 40 Pro because…”.

The contest will reward lucky customers with attractive prizes including a brand-new Proton X70 as the grand prize.

Set to take place until the 3rd of January 2021, the contest is open to those who have purchased selected Proton models (Persona, Iriz, Exora or Saga) and/or a Huawei branded device.

Aside from the Proton X70 grand prize, Huawei Mate 40 Pro smartphones are also up for grabs along with 17,000 Huawei online store vouchers worth RM100 each for buyers of Proton cars.

PRESS RELEASE

Subang Jaya, 17 December 2020 – To celebrate the end of 2020, national carmaker PROTON will collaborate with Huawei in a nationwide year-end campaign dubbed ‘PROTONxHuawei Better Together’.

The contest will reward lucky customers with attractive prizes including a brand-new Proton X70 as the grand prize.

To be held from 15 December 2020 to 3 January 2021 the contest is open to those who have purchased selected Proton models (Persona, Iriz, Exora or Saga) and/or a Huawei branded device.

Aside from the Proton X70 grand prize, Huawei Mate 40 Pro smartphones are also up for grabs along with 17,000 Huawei online store vouchers
worth RM100 each for buyers of Proton cars.

“The current range of Proton cars have been well-received by Malaysians. Sales have been encouraging in 2020 despite the challenging conditions. We are therefore excited to collaborate with Huawei to promote a campaign
to reward our customers for their support. As we all know, it has been a tough year for everyone so as it comes to a close, we at PROTON want to spread positivity among Malaysians and encourage everyone to embrace a
new beginning for 2021,” said Roslan Abdullah, CEO of PROTON Edar.

To participate in the contest, buyers of Proton cars or a Huawei branded device will need to post a creative post related to their Proton car or Huawei device on their Facebook or Instagram page with the hashtags PROTONHUAWEIBETTERTOGETHER2020 #HUAWEIMATE40PRO and #HiPROTON along with the caption, “I like Proton Cars/Huawei Mate 40 Pro because…”.

Having done so, they then need to visit www.protonhuaweibettertogether.com to fill up the necessary information.

READ MORE +

Proton to Ramp Up Global Sales

2019 Proton Saga

Proton today announced that its export business has grown by 10.6% this year compared to 2019, despite global restrictions put in place to curb the coronavirus pandemic.

But that is not all, as Proton will be further growing its presence internationally with few upcoming launches in various markets.

In this month itself, Proton will be launching the new Saga in Bangladesh, Egypt, as well as Nepal, followed by the Proton X50 which is expected to make its debut in Brunei within the next few weeks.

proton x50 price

 “While local market leadership is one of our targets, it is equally vital for the Proton brand to build up its presence internationally, representing both the company and Malaysia. This was part of the 10-year plan that was devised at the beginning of our strategic partnership with Geely,” said Dato’ Sri Syed Faisal Albar, Chairman of Proton Holdings Berhad.

“However, parts of the export plans were affected by the COVID-19 pandemic as each country had different responses and restrictions. Still, thanks to our diligent work and the strong support of various government agencies, we are finally getting back on track. Therefore, in just a few short weeks, we will be announcing the commencement of CKD and sales operations in Kenya and Pakistan as well as the international market debut of the Proton X50 in Brunei,” he added.

2020 Proton X50

Exports of Proton cars began with the Proton Saga in 1989 and since then, 405,267 units have been sold in various markets globally.

As of the end of November 2020, the number of Proton vehicles exported to other countries had already exceeded the total from the year before, and the upwards trend is expected to continue in the near future.

PRESS RELEASE

PROTON TO GROW EXPORTS IN 2021

While PROTON has continued to buck the local industry trend with steady
growth in 2020, its export activities have also been able to sustain some momentum.

PROTON’s export business has grown 10.6% so far this year despite global restrictions put in place to curb the coronavirus pandemic. As the company strives to meet strong local demand for its products in December, traditionally the best month for automotive sales, PROTON will also be growing its presence internationally thanks to an unprecedented launch
schedule.

As many as five market introductions will take place in the coming weeks with one marking the export market debut of the Proton X50, and another two signifying the kick-off for local assembly and sales of Proton vehicles
in other markets.

“While local market leadership is one of our targets, it is equally vital for the Proton brand to build up its presence internationally, representing both the company and Malaysia. This was part of the 10-year plan that was devised at the beginning of our strategic partnership with Geely,” said Dato’ Sri Syed Faisal Albar, Chairman of PROTON Holdings Berhad.

“However, parts of the export plans were affected by the COVID-19 pandemic as each country had different responses and restrictions. Still, thanks to our diligent work and the strong support of various government
agencies, we are finally getting back on track. Therefore, in just a few short weeks, we will be announcing the commencement of CKD and sales operations in Kenya and Pakistan as well as the international market debut
of the Proton X50 in Brunei,” he added.

Aside from the aforementioned countries, Bangladesh and Egypt will also be hosting virtual product launches for the current Proton Saga this month. This will be followed by a similar launch to occur in Nepal just as the year
draws to a close.

Exports of PROTON cars began with the Proton Saga in 1989 and since then, 405,267 units have been sold in various markets globally. At the end of November 2020, the number of PROTON vehicles exported to other countries had already exceeded the total from the year before.

READ MORE +

Proton X50 is Now Available on Flux

FluxProtonX50

The most anticipated car to be launched in Malaysia this year, the Proton X50, is now available for reservation on Flux.

The all-inclusive monthly car subscription service off­ers the X50 in Flagship or Premium specification with a choice of Snow White, Jet Grey and Passion Red colours.

Starting from just RM1,995 per month for a 36-month subscription with an X50 Flagship, this low subscription fee includes road tax, insurance, maintenance, as well as wear and tear.

Flux’s Concierge service delivers a door-to-door service and is also on hand for all your maintenance and documentation needs. In addition to this, all Flux cars come with 24/7 nationwide unlimited roadside assistance, emergency dispatch services and car theft recovery.

Love your X50 and want to keep it at the end of your subscription? With Flux your X50 can be purchased after 3 years at an attractive and transparent guaranteed future value (GFV) of RM78,000 under Flux’s Subscribe to Own programme:

Flux Proton X50

Missed out on an early booking and don’t want to wait 3 – 6 months to get your hands on an X50? Beat the queue and get your car within 7 days of an approved reservation. Leave the hassle of selling your current car with us, the Flux Concierge team will get your car evaluated on your behalf and assist you with the transaction at a price agreeable to you.

The Proton X50 is also available for corporate subscription through Flux Business Class. Contact Flux Customer Service or submit an enquiry through the Flux website to discover more about the exceptional value and other benefits of subscribing to an X50 via your organisation.

READ MORE +

Proton Hands Eight More Units of X70 to Ministry of Health

Proton KK handover

In an effort to provide support in the fight against the Covid-19 pandemic, Proton today handed over eight units of the Proton X70 to the Ministry of Health (MOH) to be used in Sabah.

It is said that the vehicles will be used to assist in the Ministry of Health’s logistics and surveillance efforts in the ongoing COVID-19 fight. The handover was done at Fook Loi Corporation’s Proton 4S outlet in Kota Kinabalu.

The eight units of Proton X70 that were loaned to the Ministry of Health in Sabah is in addition to the 50 units of the Proton X70 that were given in March during the beginning stages of the pandemic.

Proton KK handover

“The Covid-19 pandemic is probably one of the most challenging times we have faced as a nation. As a Malaysian brand, Proton feels that it is our duty to step up, and we have been supporting the government’s efforts from the outset. Logistics in Sabah is far more challenging than in the peninsular. This next batch of X70s will act as ferry vehicles for doctors, nurses and MOH officials as and when needed. We hope our contribution will help to ease the logistical needs of medical frontliners in Sabah,” said Roslan Abdullah, Chief Executive Officer of Proton Edar.

Other than providing vehicles, Proton also produced 60,000 units of face shields in April at their Shah Alam factory.

These face shields were distributed to government hospitals in the country, as well as other frontliners such as members of the police and armed forces.

NEWS RELEASE

PROTON CONTINUES EFFORTS TO SUPPORT MEDICAL FRONTLINERS

Kota Kinabalu, 3 December 2020 – National car maker PROTON today handed over eight units of the Proton X70 to the Ministry of Health (MOH) for use in Sabah. The vehicles will be used to assist in the Ministry’s logistics and surveillance efforts in the ongoing COVID-19 fight. The handover was done at Fook Loi Corporation’s Proton 4S outlet in Kota Kinabalu.

Throughout the year, PROTON has been actively supporting MOH in various ways to help in the fight against COVID-19. The loan of the eight cars to MOH Sabah is in addition to the 50 units of the Proton X70 loaned to the Ministry at the onset of the pandemic in March.

“The Covid-19 pandemic is probably one of the most challenging times we have faced as a nation. As a Malaysian brand, PROTON feels that it is our duty to step up, and we have been supporting the government’s efforts from the outset. Logistics in Sabah is far more challenging than in the peninsular. This next batch of X70s will act as ferry vehicles for doctors, nurses and MOH officials as and when needed. We hope our contribution will help to ease the logistical needs of medical frontliners in Sabah,” said Roslan Abdullah, Chief Executive Officer of Proton Edar.

READ MORE +

Proton X70 is Still Brand’s Best-Selling SUV

2020 Proton X70

Proton has just announced its monthly sales figures for the month of November with a grand total of 11,411 vehicles sold.

Out of the total, the best-seller was the Saga with 4,279 units, followed by the Proton X70 with 2,157 units sold. The next best-selling Proton for November was the Persona with 1,942 units, followed by the new X50 with 1,756 units. As for the Exora and Iriz, Proton sold 629 units and 637 units each respectively.

Among all the models mentioned above, only the Proton X70 and the Proton Exora were the best-sellers in their respective segments. Having received more than 27,000 bookings since its launch, the Proton X50 is second only to the Perodua Aruz in as far as the B-segment SUV category is concerned, but if you want to argue that the Aruz is a seven-seater, then the X50 can be considered as the segment best-seller for the month of November.

proton x50

Compared to October 2020, Proton’s monthly sales did see a slight drop but on the bright side, the X50 seems to have gained some traction, and the numbers can only be expected to rise in the near future.

Although Proton admitted that deliveries of the Proton X50 have not ramped up to maximum capacity, the company is positive that it will finish the year strong as Malaysian car sales are continuing to outperform market projections from earlier in the year, thanks to the Penjana incentive by the government.

PRESS RELEASE

PROTON CONTINUES SALES GROWTH IN NOVEMBER

Subang Jaya, 1 December 2020 – As 2020 draws to a close, sales of Proton cars continue its growth trajectory towards a strong year end finish. 11,411 units (domestic and export) were sold in November, a growth rate of 18% over the same month in 2019, contributing to a total sales figure of 96,410 units in 2020. The latter figure is an overall increase of 7.5% and is equivalent to an estimated market share of 20.1%.

While sales for other Proton models for the month were slightly down compared to October, deliveries of the all new Proton X50 began to gather momentum. 1,756 units were delivered, making it the best-selling B-segment (five-seat) SUV in Malaysia and when combined with 2,157 units of the Proton X70, it makes PROTON the sales leader for SUVs overall.

Strong year end numbers lead to cautious optimism for 2021

“Malaysian car sales are continuing to outperform market projections from earlier in the year as we estimate Total-

Industry-Volume (TIV) to be more than 56,000 units for a third consecutive month. A lot of this can be accounted

for by traditional end-of-year deals offered by car brands, but this year we can include PENJANA incentives and the launch of popular new models such as the Proton X50 as volume growth drivers.

“For PROTON specifically, we are continuing to focus on product quality and customer service to deliver a premium product and brand experience. Admittedly, deliveries of the Proton X50 have not ramped up to maximum capacity, but we are being deliberate in our approach to ensure our customers get the best product that meets their expectations, Still, we target to increase our volume each month to shorten waiting times so we urge everyone to please remain patient,” said Roslan Abdullah, Chief Executive Officer, Proton Edar.

Export sales exceed 2019 total despite Coronavirus restrictions

One of PROTON’s main pillars for the future is the growth of export sales as the company seeks a larger footprint outside of Malaysia. 2020 was supposed to be another year of steady growth in this area but these plans were affected by the global Corona virus pandemic.

Still, by the end of November, the number of Proton vehicles exported to other countries had already exceeded the total from the year before.

“Export sales will continue to be one of PROTON’s main pillars heading into 2021 and beyond. With our domestic market performance having stabilised and undergoing steady growth, renewed emphasis has to be placed on making Proton a regional and global automotive brand.

As a national car company, we represent Malaysia on the global stage and when we grow our export volume, our own local vendor community stands to gain as well. We will have more announcements about overseas market activities in the months and years to come,” added Roslan Abdullah.

READ MORE +

Success During Tough Times – Top Proton Dealer Share Their Story

Setia Gemilang Proton

Ever since the government announced the PENJANA plan in June where cars are being sold without Sales and Service Tax (SST), car sales have gone through the roof, and with models like the Proton X50 making their debut during this period, things were definitely looking good for our National carmaker.

But that doesn’t mean that dealers have been just sitting and shaking their legs while counting money. Since the demand has been exceptionally high, so is the pressure to deliver, says Andrew Quek, the Managing Director of Setia Gemilang Auto, the most successful Proton dealership in the country at the moment.

Setia Gemilang Proton 4S centre

“Business has been good this year, but it was definitely tough because of the Covid-19 Pandemic. The Penjana plan which was introduced by the government in June actually helped our sales tremendously, helping us to manage our business over the past five months.”

Speaking of managing, Andrew said that the biggest challenge of operating a dealership in 2020 has been managing the expectations of customers and keeping them happy.

Setia Gemilang Proton 4S Centre

“There are many types of customers, and every day is a different challenge. Over the years, at least for myself, I learned that for any business to survive – the most important thing to do is to listen to customers when they have an issue, and then finding ways to settle them.”

“Some of these issues cannot be solved immediately. So, the least we try to do is provide them with regular updates on the progress with their vehicle. This way, it shows them that we care about their issues,” said Andrew.

Setia Gemilang Proton 4S Centre

Speaking about the overwhelming response for the Proton X50, Andrew said that the car basically sells itself, as the market has been eagerly awaiting the sale of the car way before its launch date.

When asked about what makes Setia Gemilang the most successful dealer in the country, Andrew said that one of the factors is repeat customers.

Setia Gemilang Proton 4S Centre

“I find that we have the same buyers, buying new cars from us. They are repeat-customers. For instance, many customers who bought an X70, actually came back to buy another model during the SST exemption period. So, in our outlet, it is like a growing community of same purchasers.”

“Another factor is that Setia Gemilang is a 4S centre, offering a complete range of needs from sales to service. Personally, I think that our customers actually like the outlet.”

Setia Gemilang Proton 4S Centre

“With amenities like sufficient seating area, free refreshment, free Wi-Fi, as well as ample parking space, there is no surprise that our customers are happy. In addition, customers have also told me that they feel safe, since we have been strictly following Covid-19 related SOPs, providing each customer that enters the premise with free face shields, thorough sanitization, as well as face masks (if they don’t have one).”

When asked about day-to-day activities at the dealership at the moment, Andrew said that apart from the usual test drives, dealerships are providing free sanitisation for customers and frontliners’ cars.

Setia Gemilang Proton 4S Centre sanitisation

“We do this as part of our social responsibility, and more so, as Malaysians coming together to beat this pandemic. They give their time to public service to ensure compliance, safety and our well-being, hence we are showing appreciation every way we can.”

Aiming to sell more than 475 cars a month in 2021 (a record they set in July 2020), Andrew said that Setia Gemilang’s main objective in 2021 is to open another outlet in Klang Valley in order to be able to reach out to a larger customer base.

Setia Gemilang Proton 4S Centre

Having sold a total of 2,826 vehicles in 2019, Setia Gemilang was the no.1 Proton dealer in Malaysia in terms of sales figures. As for 2020, the outlet has already sold 2,848 vehicles as of October, and remains in the lead and well on track to be the top dealer for another year.

Setia Gemilang Auto Sdn Bhd is located at Lot 7959, Jalan Batu Tiga (Off Jln Subang) Subang, Shah Alam Selangor Darul, 40100 Shah Alam, Selangor.

READ MORE +

Geely to Make Hybrid Engines for Mercedes-Benz

Geely Mercedes-Benz

By the year 2030, Mercedes-Benz wants more than half of its vehicles sold around the world to be either pure electric or plug-in hybrid.

In fact, the company wants to have an electrified variant for every one of its model ranging from the Actros truck all the way to the A-Class by the year 2039.

So, in an effort to speed things up towards achieving these goals, Daimler AG, the parent company of Mercedes-Benz announced that it is joining forces with Geely Holding to develop hybrid powertrains. Areas of potential cooperation include engineering, sourcing, industrialization and efficiency measures.

Both groups will use global R&D networks to work together on a next-generation gasoline engine specified for hybrid applications to be produced at the companies’ powertrain facilities in Europe and China, which could be utilized by Mercedes-Benz AG together with its established partners in China as well as the wider Geely Holding Group portfolio of brands including Volvo Cars.

The export of the engine from China is also considered to be an option.

“We have witnessed strong momentum in the development of the Chinese automotive industry over the past years, and we believe China will continue to offer great potentials in terms of innovation, efficiency and economies of scale. With this cooperation with the wider Geely Holding Group, we will not only enhance our footprints in the world’s largest automobile market, but also strengthen our position along the global industry value chain for the future,” said Hubertus Troska, Member of the Daimler AG Board of Management.

“With our full commitment to electrification supported by our new ‘Sustainable Experience Architecture (SEA)’ as the core pillar, we will continue to seek competitive advantages in R&D, Production, Supplier Management and other fields and focus on the development of premium electrified vehicles,” said An Conghui, President and CEO of Geely Auto Group.

The new project with the wider Geely Holding Group is part of Mercedes-Benz’s comprehensive drivetrain strategy for the future. As part of “Ambition 2039”, Mercedes-Benz is consistently pushing towards “Electric first” with the electrification of all model variants and vehicle types, thus making a clear commitment on its way to CO2-neutrality.

In order to meet the different market requirements and various customer needs worldwide, highly efficient combustion engines are part of this transition. Mercedes-Benz remains committed to driving forward the transformation of drive systems even more rapidly and more efficiently while maintaining its technology leadership in the global markets.

Geely Holding is fully dedicated to offering its global users best in class products, services and experience through constant technical innovation, and resource integration. With this cooperation, both groups will combine their advantages and global resources to develop and produce highly efficient powertrain systems.

Daimler AG and Geely Holding are already working together to further develop the smart brand on a global basis and to provide premium ride-hailing services in the Chinese market.

READ MORE +

Proton Certified Pre-Owned Car Website Launched

Proton UCM PCPO

All this while, those who were looking for a used Proton had no other choice but to visit a used car dealer. In fact, certified pre-owned car programs were something only more premium brands had.

However, all that has changed as more “rakyat-friendly” brands have also started establishing their own certified pre-owned car initiatives as the demand for used cars, especially during this Covid-19 pandemic has gone off the roof.

That being said, our beloved national carmaker has finally launched its owned certified pre-owned car program called the “Proton Certified Pre-Owned” initiative (CPO).

Proton UCM PCPO

The company today officially launched its used car website, offering a convenient way for buyers to shop for used cars.

The Proton Certified Pre-Owned (PCPO) website allows customers to browse through current stocks available at 36 dealers nationwide as well as quickly trade-in their existing car for great deals on a brand new Proton model.

Proton UCM PCPO

From an initial pilot project comprising just eight Proton outlets, there are now 36 that feature the PCPO programme. All of them needed to meet several qualifying criteria, both financial and physical, and agree to perform the necessary steps to prepare their trade-in stock for sale.

For instance, each car undergoes a comprehensive 201-point inspection
and is given a new battery, fresh engine oil and an oil filter too. Other requirements for PCPO cars include being less than seven years old with less than 130,000km covered at the time of trade-in.

Proton UCM PCPO

They must also not have any flood or major accident damage that may affect their structural integrity.

Proton will also sell cars from other brands that have been traded-in via its PCPO website. In this instance, the vehicles do not receive an extended warranty from the company but will still be thoroughly inspected and repaired if necessary prior to being put up for sale.

As for the X50 and X70, you will have to buy them new guys. Still new.

PRESS RELEASE

PROTON LAUNCHES PROTON CERTIFIED PRE-OWNED WEBSITE

PROTON officially launched its used car website today, offering a convenient way to shop for used cars.

The Proton Certified Pre-Owned (PCPO) website allows customers to browse through current stocks available at 36 dealers nationwide as well as quickly trade-in their existing car for great deals on a brand new Proton model.

Trading used cars to boost new car sales As PROTON’s sales grew in 2019, it became apparent that processing customer trade-in cars efficiently was key to maintaining the growth rate.

To facilitate this, PROTON established a Used Car Management (UCM) division, which was tasked to grow a network of dealers to sell used cars alongside new ones.

From an initial pilot project comprising just eight Proton outlets, there are now 36 that feature the PCPO programme. All of them needed to meet several qualifying criteria, both financial and physical, and agree to perform the necessary steps to prepare their trade-in stock for sale.

For instance, each car undergoes a comprehensive 201-point inspection
and is given a new battery, fresh engine oil and an oil filter too. Other requirements for PCPO cars include being less than seven years old with less than 130,000km covered at the time of trade-in.

They must also not have any flood or major accident damage that may affect their structural integrity.

“PROTON’s PCPO is the next step for the company to build a holistic ecosystem. As we continue to offer new and improved products, we also want to attract those interested in purchasing a used car and offer a quick and easy way for customers to trade-in their current vehicles.”

“All our PCPO cars get an extended one-year warranty for the engine and transmission as well as a free service, redeemable up to six-months after the date of registration,” said Roslan Abdullah, Chief Executive Officer, Proton Edar.

PROTON will also sell cars from other brands that have been traded-in via its PCPO website. In this instance, the vehicles do not receive an extended warranty from the company but will still be thoroughly inspected and repaired if necessary prior to being put up for sale.

“Aside from helping to drive new car sales the aim of PROTON’s UCM division is to help stabilise and gradually build the residual value of Proton vehicles. By offering high quality used cars, we hope to see a general lifting of prices for all our models, making it easier for customers to obtain competitive financing rates and raising trade-in values when they
want to buy a new car,” added Roslan Abdullah.

READ MORE +

Geely Okavango Joins the List of Cars with Unfortunate Names

Geely okavango

Thanks to their partnership with Proton, any news revolving around Geely is big news for us at the moment.

In fact, we wouldn’t even be surprised if a light or a fan malfunctions in Geely’s plant in China and it becomes breaking news in Malaysia the following day because, well, it’s Geely.

geely okavango

Anyways, the brand revealed the Haoyue SUV in the Philippines recently, but with a different name. Just like how the Geely Boyue became the Proton X70 and the Geely Binyue became the X50 in our market, the Geely Haoyue, is officially known as the Geely Okavango in the Philippines.

While the Haoyue name means ‘heroic’ in Chinese, Okavango here refers to the Okavango Delta in Botswana, Africa.  According to Geely Philippines, the Okavango delta was chosen because it is one of the seven natural wonders of Africa which also happens to be the 1000th site to be officially inscribed on the UNESCO World Heritage list. Cool.

As expected, every motoring publication in Malaysia swiftly reported the news the very next day because well, it’s Geely.

As popular as the news was among petrolheads, it was even more popular among the local Indian community, especially the ones who speak the Tamil language – because of the name of the SUV, simply means “let’s have sex (in a very vulgar manner)” in Tamil.

Yes, we are fully aware of the fact that the Okavango is highly unlikely to make its way to Malaysia, and even if it does, it would probably be known as the Proton X90 or something similar, but imagine if it did in the future with the same name as the Philippines market.

Imagine having to tell the name of your brand new Geely Okavango to a Tamil-speaking friend or an acquaintance who asks about your new ride.

“You bought a what bro?”

As creative and thoughtful as it was for the folks at Geely Philippines to name their version of the Haoyue after a natural wonder in Africa, it would’ve been better if they stopped by other parts of the world just to see what it means, you know, just to be safe.  

Regardless, the Geely Okavango has definitely earned a spot in the “Cars with Unfortunate Names” wall of fame which we just spoke of a few months back, along the Mazda Laputa, Volkswagen Thing, and many more.

That being said, if at all there are plans to bring the Okavango to Malaysia, we would like to take this opportunity to humbly request Geely and Proton to call it something else.

In case you’re wondering, the Geely Okavango which will be available in the Philippines is a seven-seater SUV that sits between the Geely Coolray and the Azkarra in the country.

Powering the SUV is a mild-hybrid 1.5-litre turbocharged petrol engine and a 7-speed DCT gearbox which produce 184 PS and 300 Nm of torque.

READ MORE +