As is the case with recent Proton model launches, the PROTON X50 comes with a comprehensive package of benefits to enhance the ownership experience.
These include a 5-year unlimited mileage warranty and a 5-year data package providing 1GB of free data each month.
The first 30,000 customers who make a booking by 31 December 2020 will also receive free labour charges for five service appointments while all customers are offered a range of benefits if they insure their Proton X50 via the PROTON Premium Insurance Coverage Package.
Low financing rates that start from 2.22% are also offered to all buyers via Proton’s in-house finance company, Proton Commerce Sdn. Bhd.
“We are confident customers will be pleased by the specifications, price and benefits package offered with the PROTON X50.There is a variant to suite every need and budget and we hope that just like the PROTON X70, our new SUV will bring new customers to our showrooms,” added Roslan Abdullah.
Proton announced that one of its employees was tested positive for Covid-19 on 14th October 2020.
The employee who is from the Research & Development Department in Shah Alam, was immediately put under the care of a government facility.
The company which has been strictly adhering to the protocols issued by the authorities, immediately put into place its mitigation plans to ensure prevention of further spread.
Contact tracing was begun and all employees from the respective departments have been asked to stay away from the office and self-quarantine.
This is being followed by deep cleansing and a disinfection of the premises and any suspected areas. As this employee was not in any way customer facing, there is less concern about direct exposure to clients.
The company reassured all its customers that it will continue to strictly follow all guidelines and procedures laid out by the authorities as it has been doing from the start of the pandemic.
PROTON said that it will continue to monitor the situation closely before deciding on any further course of action if necessary.
Proton today decided to break the internet early in the morning by finally releasing the official images of the upcoming X50, revealing the model in all its glory.
Three photos were shared on Proton’s official Facebook page this morning, showing the X50’s exterior as well as the cabin.
From what we can see, there are LED DRLs, dual tone body colour, a generous dosage of leather upholstery, a large touch screen infotainment system, a flat-bottomed steering wheel, as well as rear air cond vents and rear USB charging ports.
Technical details are yet to be disclosed by the national carmaker, but rumour has it that there could be four variants (Standard, Executive, Premium, Flagship) and two 1.5-litre three-cylinder engine options (Turbo and TGDI) making up to 175 hp and 255 Nm of torque.
That said, watch this space for more details as we are actually quite close to the launch.
Malaysian car sales continued to rebound in July as a combination of tax free incentives and consumer demand pushed Total Industry Volume (TIV) to a 13 month high.
As anticipated, Proton has been a beneficiary of the increase in sales as Malaysian automotive brands once again dominated the market to account for an estimated 63.2% of sales this month.
With 13,216 units sold, July was not only Proton’s best sales month in 2020 so far, but also since June 2012. Overall sales also grew by 37.3% (13,216 vs 9,623) over June 2020, and by 45.7% (13,216 vs 9,072) over the same month in 2019.
Proton’s year-To-Date (YTD) market share figure as at July 2020 currently stands at a forecast 21.8%, a growth of 6.7% over the same time period last year. With this growth in sales, the volume gap compared to 2019 for Proton has shrunk to just 4.2% (50,294 vs 52,499), which is significantly less than the forecasted gap for TIV at 33% (230,929 vs 347,177).
Four models achieved sales leadership in their respective classes with the Proton Saga once again posting the highest sales numbers and leading the A-segment sedan market.
5,421 units were sold in July, a figure that was helped by all 1,100 units of the Saga Anniversary Edition being booked within five days of launch on 9 July. It was also the highest number achieved by the model since April 2014.
The company’s other segment leader, the Proton X70, performed even better. With 3,087 units sold, Proton’s C-segment SUV not only had its best ever sales month, it continued to be the best-selling SUV in Malaysia, increasing market share to 25.6%, 4.3% higher than 2019.
The other two Proton segment leaders were the Persona and Exora. The company sold 3,043 units of the Persona in July, as the model cemented its position at the top of the B-segment sedan sales table.
The Exora meanwhile saw sales of 792 units, its best sales month since August 2016, which ensures its reign atop the C-segment MPV market remains unchallenged.
“Proton’s performance in July 2020 was our best in over eight years. We are especially happy with how our models are faring within their segments. We also note that there has been a positive effect on other areas of the business as a result of the encouraging sales. For instance Proton Commerce, our in-house vehicle financing provider, saw an increase of 100% in the number of loans it disbursed compared to the previous month. Therefore, we are thankful for the support shown by all Malaysians and as for now, we remain cautiously optimistic for 2020”, said Roslan Abdullah, Chief Executive Officer, Proton Edar.
“For August, Proton will look to continue to excite the market and stimulate sales in preparation for more model introductions later in the year. Our production, quality, sales and aftersales divisions are all working hard to ensure we are able to meet consumer demand as well as deliver a level of customer service befitting the brand promise that we have set out,” he added.
Yes they do, and it is called the Proton Used Car Management Network (UCM).
For those who are not aware of it, the initiative was introduced last year with a pilot project consisting of eight outlets located in various dealerships.
The initial months were used to establish operating procedures and to train used car inspectors who would manage transactions in each outlet.
Today, the company announced that the goal is to have operations established at 36 outlets nationwide by end of the year.
According to Proton, the target set for UCM is for replacement sales, where a current owner trades in a Proton model for a new one, to account for a minimum of 10% of the volume for outlets with UCM operations.
The company has also established programmes to help achieve the target such as Proton Xchange, designed to encourage current owners to replace their current cars with the newest Proton models.
Regarding the sale of trade-ins, cars sold by UCM will be marketed under the Proton Certified Pre-Owned (PCPO) banner. All PCPO vehicles undergo a comprehensive 201-point inspection and are guaranteed to have never suffered any flood or major accident structural damage.
They also get a 1-year extended warranty covering the engine and transmission and are eligible for a one-time free service (engine oil and oil filter only), up to 6 months after their registration date.
In case you’re wondering why this sudden enthusiasm by Proton in pushing the sales of its pre-owned cars, it is due to the fact that the growth in used car sales, according to the Malaysian Automotive Association (MAA), grew by 100% in the first six months of 2020.
So, since there is a high demand, it is only natural for Proton to try to make the most of the situation.
The unveiling of the Saga Anniversary Edition was not the only big news from Proton today, as the company also made another big announcement.
Proton’s N95 Cabin Filter, which was previously available only on the X70 SUV, will now be made available for the Saga, Persona, Iriz, and Exora as well.
While current owners will have the option to purchase the N95 Cabin Filter for RM59 excluding labour charges, there will be a 15% discount on the price of the filter For a limited period until the 9th of October 2020.
The new N95 Cabin Filter is capable of removing 95% of particles larger than 0.3 microns and also removes 98% of PM2.5 dust particulates.
It is therefore an effective barrier against smoke particulates, dust, bacteria and other pollutants and functions in both fresh and recirculation modes for the air-conditioning system.
Proton today commemorated the 35th birthday of the Saga in the company’s first ever virtual launch over social media with the Saga Anniversary Edition marking the 4,150,035th car to roll off the line.
Unveiled as part of the celebrations, the Saga Anniversary Edition commemorates and celebrates the first Proton Saga delivered in 1985.
Limited to 1,100 units only, and available exclusively in black with yellow highlights on both the exterior and interior of the car, the Saga Anniversary Edition is priced at RM39,300, the same as the current Saga Premium AT after the zero sales tax rebate.
Also unveiled during the launch was the 35th Anniversary Accessories package which includes Front Skirting, Side Skirtings, Door Visors, Hood Insulator, Trunk Lid Cover and Boot Tray priced at RM2,035.
Available for purchase separately and compatible with the 2019 Saga model, the anniversary package offers significant cost savings of RM315 as purchasing the parts individually totals RM2,350.
Malaysian car sales rebounded during the Recovery Movement Control Order (RMCO) in June as incentives from the government and pent up demand pushed Total Industry Volume (TIV) numbers ahead of where they were in 2019.
Proton has benefitted from this surge as sales of Malaysian automotive brands are estimated to account for 66.4% of the market this month.
With 9,623 units sold, Proton posted its second best sales month in 2020 as three models led sales in their respective segments. The number also represents a 69.5% growth over May 2020 and a 26.3% increase over the same month in 2019 when the world wasn’t affected by a pandemic.
With a Year-To-Date (YTD) market share figure of 21.2%, Proton’s results for the first half of 2020 show a 6.5% increase against the same time period last year. The overall volume gap versus 2019 has also shrunk to just 14.6%, a remarkable achievement that is nearly three times better than the best rival brand.
Driving Proton’s sales push was the Proton Saga – which celebrates its 35th anniversary this year – by posting its best sales performance in 70 months with 4,447 units.
The Proton X70 retained its position as the best-selling C-segment SUV in the country, and with 1,909 units sold in June, it is also the best-selling SUV overall for the first half of 2020.
Meanwhile, the Proton Persona retained its position as the best-seller in the B-segment sedan category for a second consecutive month. Despite losing over two months of sales this year, its cumulative volume is still 25.1% ahead of 2019.