Mercedes-Benz is presenting an attention-grabbing marketing campaign on all channels to support the international market launch of the new Vito. In addition to print ads, moving images play a key role in the campaign. For example, a Web video enables viewers to interactively experience the van’s key features. Moreover, several TV commercials are devoted to […]
With a range of efficient new engines offering more performance and lower fuel consumption, new safety equipment, greater comfort and a host of new technologies, the 2015 Nissan NV400 is ready to continue Nissan’s offensive on Europe’s light commercial vehicle market. Introduced to great acclaim in 2011, the NV400 has proven to be a front-runner in the […]
With a pair of mountain bikes mounted and a weekend’s worth of gear stowed, Chevrolet’s Colorado Sport concept is ready for adventure. It was unveiled today at the State Fair of Texas, demonstrating the lifestyle-oriented versatility of Chevy’s all-new midsize pickup. “It’s not just mountain bikes, but just about any passion you can name, from […]
Previewed earlier in a regional launch in Korea, the Volvo FM and FMX; specifically built for customers in the growing long-haul transportation, distribution, construction and mining industries were launched by Volvo Trucks Malaysia last week. While the Volvo FM now has a lower weight, new axle configurations, increased chassis flexibility and crystal-clear interfaces that allow […]
UD Trucks provides a glimpse of the Quester 8 Liter product range configured specially for Indonesia at the 22nd annual Indonesian International Motor Show (IIMS). Providing visitors of this year’s IIMS with a look into the future, UD Trucks displays the Quester 8 Liter 4×2 Rigid, 6×2 Rigid, 6×4 Rigid, and 6×4 Tractor, with red […]
Volvo Buses is taking the next step in electrification with the launch of the Volvo 7900 Electric Hybrid. Its plug-in technology reduces fuel consumption and carbon dioxide by up to 75%, compared to a conventional diesel bus. Total energy consumption is reduced by 60%. “I am very proud to launch this ground-breaking bus system. Electric-hybrid […]
China Auto Manufacturers Malaysia Sdn Bhd launched the JMC Potente JX104DC light duty truck at the MAI-Lafarge Automotive and Logistic Safety Exhibition. Besides the JMC Potente JX104DC, the company also showcased the Sinotruk SWZ series and the A7 series. Available in two variants, the JMC Potente series is powered by a 2.8-litre direct-injection diesel […]
The new Iveco Daily van and cab chassis models have been unveiled to dealers and media from across the Asia Pacific region. The new vehicle has had 80 per cent of its architecture completely redesigned and new drive trains have been launched. However, the van retains the traditional ladder frame chassis that has long been […]
For the first time, Isuzu has introduced its prime mover; the Isuzu Giga. With the introduction of the Giga, Isuzu says that its product line up is now complete, as there is a model in every truck segment, ranging from pick up trucks (D-Max), light duty trucks (N-Series), medium duty trucks (F-Series), and prime movers […]
Hino Motors Ltd, the leading truck and bus manufacturer in Japan, has begun a new chapter in its four-decade long history in Malaysia with the official opening of its first production facility in Malaysia. The state-of-the-art RM172 million facility, known as Hino Motors Manufacturing (Malaysia) Sdn Bhd (HMMMY), is located on a 170,000 square-metre site […]
