PROTON has achieved a global milestone by introducing the world’s first Bahasa Melayu Voice Recognition (VR) system in its newly launched All-New PROTON X50. This breakthrough arrives seven years after the carmaker debuted its English “Hi Proton” VR feature in Malaysia, elevating convenience, safety, and accessibility for local drivers. The centrepiece of the X50’s upgraded […]
PROTON Holdings Berhad has established Proton International Corporation Sdn Bhd (PICSB), a wholly owned subsidiary created to manage and expand the company’s international operations. The new entity will provide PROTON with greater operational flexibility in overseas markets and is led by Chief Executive Officer Edmund Lim Meng Thong, formerly Director of PROTON’s International Sales Division. […]
After an endless amount of teasers and social media campaigns, Proton has finally launched the 2025 Proton X50, marking a significant update to Malaysia’s best-selling B-segment SUV. Featuring refreshed styling, enhanced safety systems, smarter tech, and a new engine, the 2025 Proton X50 is offered in three variants with prices as mentioned below: On the […]
The Proton Saga, Malaysia’s longest-running and best-selling car, celebrates its 40th anniversary this year. First introduced in 1985, the A-segment sedan remains a popular choice among first-time car buyers, with over two million units sold globally. Despite evolving consumer expectations, the Saga continues to appeal through its core strengths: practicality, affordability, and handling. According to […]
Proton has officially opened bookings for the All-New PROTON X50, marking the next chapter for its best-selling B-segment SUV. The announcement was made during a launch event at Setia City Mall last weekend. Originally introduced in 2020, the X50 has sold over 140,000 units locally and remains the top-selling B-segment SUV in Malaysia for five […]
PROTON and Grab Malaysia have reaffirmed their shared commitment to the local e-hailing community by expanding their strategic partnership. This extended collaboration introduces a wider range of PROTON models — including the new Proton S70 and the premium X-Series — specifically tailored to support Grab driver-partners across various service tiers. The initiative builds upon the […]
Proton New Energy Technology Sdn Bhd (PRO-NET), the electric mobility subsidiary of PROTON, has officially introduced the latest iteration of Malaysia’s best-selling electric vehicle, the Proton e.MAS 7. The new variant brings a host of enhancements inspired by customer feedback, including stylish new colour options, upgraded smart features via over-the-air (OTA) updates, and a new […]
Proton is accelerating its efforts to localise the supply of high-tech automotive components for its future vehicle lineup, following the signing of several strategic partnerships. In a significant move to enhance its local supply chain and technology capabilities, the carmaker has formalised four joint ventures and two technical agreements with established vendors and technology providers […]
With over 134,000 units sold since its debut in October 2020, the Proton X50 receives a comprehensive update featuring all-new styling both inside and out, upgraded ADAS level 2 features, an improved IHU system with a large 14.6-inch screen, and for the first time ever, Bahasa Melayu voice recognition. Available in three variants – Executive, […]
PROTON has officially introduced its first electric vehicle, the e.MAS 7, to the Trinidad and Tobago market, marking the model’s second overseas launch following its debut in Nepal three months earlier. Originally unveiled in Malaysia in December last year, the e.MAS 7 has rapidly climbed the ranks to become PROTON’s third most-exported model, trailing only […]
