Tag: ELF

New Isuzu ELF Range Makes Malaysian Debut

Isuzu Malaysia recently launched the enhanced ELF light-duty truck range that comes equipped with Isuzu Safety Plus platform featuring a combination of crucial safety system upgrades.

The enhanced ELF range is also B20 biodiesel compatible and comes with greater warranty than before.

The enhancements are available in 18 variants of the ELF, which ranges from 4-wheeler to 6-wheeler. With the introduction of the newly enhanced trucks, Isuzu now offers the widest light-duty truck range equipped with the comprehensive Isuzu Safety Plus platform and other relevant features to help truck operators run a safer, more productive and sustainable business.

The ISUZU Safety Plus platform is supported by four main safety features which include Anti-lock Braking System (ABS), Electronic Brake Force Distribution (EBD), Anti-slip Regulator (ASR) and Supplemental Restraint System (SRS) Airbag.

This enhanced ELF range with Isuzu Safety Plus is the first in its segment that offers the full benefits of Isuzu’s S.E.E Technology, which signifies the three core aspects of Safety, Economy and Environment. Here, safety is derived from being a market leader in introducing both active and passive safety features, economy from the extensive warranty offered and environmental care from the B20 biodiesel compatible technology.

The Isuzu ELF segment has enjoyed being the top-selling light-duty truck for the past 10 years in Malaysia, and the introduction of this new range is expected to perpetuate its market-leading position.

Featuring active safety aspects for maximum protection, the ABS safety feature in the Isuzu Safety Plus platform efficiently reduces the risk of skidding by preventing the wheels from locking up during braking on slippery surfaces. It helps to maintain traction with road surface, thus giving a more secure directional stability and solid handling for the driver.

Paired with the ABS is the EBD which functions by automatically distributing the ideal brake force for all wheels based on the weight of the load, road condition and speed. This feature maximizes stopping power by enabling a precise brake force distribution, giving the driver greater vehicular control.

The Isuzu Safety Plus benefit is further amplified by the ASR function, which has an on/off option that can prevent the wheels from spinning during slippery road conditions and cornering by increasing road traction. This increases the life span of the tires too.

In addition, a vital passive safety feature included in the ELF range with Isuzu Safety Plus is the SRS Airbag which reduces impact and injuries to the driver in the event of a head-on collision with a stationary or moving vehicle or object.

On top of that, the seat belt system presents two key functions to ensure utmost safety. Firstly, the Seat Belt Pre-Tensioner operates by retracting the belt instantly and removing the slack in the belt to firmly secure the driver. Secondly, the Seat Belt Load Limiter releases the webbing force gradually so as to not exert too much pressure on the driver’s chest, thus minimizing bodily injury in the event a frontal accident occurs.

More than safety features, the enhanced ELF range with Isuzu Safety Plus builds on proven technology and reliability and the trucks come readily compatible with B20 biodiesel renewable energy, as mandated by the government in line with promoting cleaner fuel to increase Malaysia’s energy security, improve air quality and the environment.

Customers who purchase the enhanced ELF range with Isuzu Safety Plus will get to enjoy extended warranty coverage of 5 Years or 200,000 km, whichever comes first. This extensive warranty coverage is one of the best in the market, demonstrating Isuzu’s commitment in extending solid and long-term support to its Malaysian customers and helping them to lower their overall operating cost.


New Isuzu Dealer Celebrates First ELF Truck Handover

Truck Venture Sdn Bhd, a new Isuzu Malaysia authorised dealer, has successfully made its first handover recently. An official handover ceremony was held at their showroom in Petaling Jaya, to commemorate the procurement of one unit of Isuzu ELF Light Duty 6-wheeler model by LOM Logistics Sdn Bhd.

LOM Logistics Sdn Bhd is a freight forwarding and transportation company, with its operation mainly focusing on the Water Transportation sector. The newly procured ELF Light Duty truck is a new addition to their current fleet, and is expected to strengthen their nationwide logistics presence.

The procured unit, an Isuzu ELF Light Duty 6-wheeler, offers ‘Smoother’ – Isuzu’s original automated manual transmission (AMT) that provides a more efficient and smoother driving experience, aside from reduced maintenance costs, improved fuel efficiency and a higher level of safety, resulting in a more cost-effective operation for businesses in the long run.

During the handover ceremony, Koji Nakamura, Chief Executive Officer of Isuzu Malaysia Sdn Bhd, took the opportunity to convey his appreciation to LOM Logistics Sdn Bhd for their trust and support shown through their preference for the Isuzu brand name during this challenging economic period. Nakamura is confident that this procurement will further fortify LOM Logistics’ plans of business expansion.

Later, to commemorate the special occasion, Nakamura presented a symbolic mock key and an appreciation gift in the form of an Isuzu Miniature Truck to LOM Logistics Sdn Bhd Manager, Lee Sanghaag. The ceremony was also attended by Atsunori Murata, Chief Operations Officer of Isuzu Malaysia. Also in attendance were representatives from Truck Venture Sdn Bhd, including Loo Siok Yee, Consultant Director, and Loo Siok Hua, Sales Manager.

Truck Venture Sdn Bhd, which began its operation recently in May this year, offers Isuzu’s full commercial vehicle line-up, and is conveniently located in Section 51A, Petaling Jaya, Selangor.