Volkswagen Passenger Cars Malaysia (VPCM) and Wei-Ling Gallery have successfully raised RM133,200 from the charity auction of Arteon art cars held at W Kuala Lumpur hotel.
Proceeds from the auction will be channeled to the Breast Cancer Welfare Association Malaysia (BCWA), with a minimum token of appreciation presented to each artist for their contribution.
The auction marked the culmination of the collaboration between Volkswagen and the art gallery, to celebrate the launch of the all-new Arteon R-Line.
Featuring the talents of 13 Malaysian artists, the collaboration provided the unique opportunity to collectors and art enthusiasts alike to own diecast scale models of the Arteon that have been transformed by the artists into unique one-of-a-kind sculptures.
The Arteon project was an extension of the recent “18@8 Turning Points” exhibition by Wei-Ling Gallery, curated with this idea in mind and explores the 13 artists’ pasts through different philosophical, technical and aesthetic approaches, in the form of thought-provoking art pieces that reflected on this ideology.
The Arteon is Volkswagen’s flagship model and has mesmerised fans around the world with its stunning avant-garde design and performance. The all-new Arteon R-Line is priced at RM225,490and comes with 3 years free maintenance, 5 years unlimited mileage warranty and 5 years roadside assistance. With the current sales tax break, the recommended retail price of the Arteon R-Line is RM220,043.28until the 31st of December 2020.
To view the Arteon art cars and learn more about the artists, click here.
Full list of participating artists:
1. Anurendra Jegadeva 2. Cheng Yen Pheng 3. Chin Kong Yee 4. Cheong Kiet Cheng 5. Choy Chun Wei 6. Cheong Kim Chiew 7. Chen Wei Meng 8. Hamidi Hadi 9. Ivan Lam 10. Rajinder Singh 11. Sean Lean 12. Wong Chee Meng 13. Yau Bee Ling
Remember Volkswagen Malaysia’s Halloween video last year featuring the infamous urban legend of the Yellow Beetle on the Karak Highway?
This Halloween, in the spirit of celebrating all things scary and spooky, the brand is back with a new horror story but with a twist – followers of Volkswagen Malaysia’s Instagram page actually got to decide how the story ends via a poll which appeared on the brand’s Instagram Stories section.
A total of 800 people cast their votes on Instagram and this is how it ends…
Volkswagen has announced that it will be revealing the facelifted Arteon later this month, while we are still awaiting the arrival of the current-gen model in Malaysia.
The main highlight of the new Arteon is the addition of a “Shooting Brake” version to the lineup.
Details are still very limited, but all we know for now is that the Arteon will be given a completely new cockpit environment, with the latest modular infotainment matrix (MIB3) systems to ensure the best possible connectivity.
From a technological perspective, Volkswagen says that the drive range has been re-aligned too, with “future-oriented” engine technologies.
Improved assistance systems such as the “Travel Assist” highly assisted driving feature may also be introduced, says Volkswagen. Designed particularly with long-distance journeys in mind, this system is capable of taking over steering, acceleration, and braking up to speeds of 210 km/h – under the control of the driver.
That being said, the world première and more detailed information about the Arteon and Arteon Shooting Brake will follow on the 24th of June.
Volkswagen Passenger Cars Malaysia (VPCM) today confirmed that the 2020 Passat R-Line, which will be sitting above the recently launched Passat Elegance in the portfolio, will be making its Malaysian debut within the coming months.
Also set to be launched soon is a model which we’ve been anticipating since last year – the Arteon, which will succeed the CC.
According to VPCM, both the Arteon and the Passat R-Line will be sharing the same 2.0 TSI engine and wet-clutch 7-speed DSG gearbox as the Passat Elegance which makes 190 PS and 320 Nm of torque, in front-wheel drive configuration.
Paired to the engine in both cars, is the wet-clutch 7-speed DSG gearbox. Details like the price and exact list of equipment have not been disclosed yet.
There has not been any price indication yet for both models, but all we know for now is that they are all set to be launched within coming months. So, watch this space for more updates.
Now, the announcements about the Passat R-Line and the Arteon were made during a virtual presentation by VPCM earlier today, in which the company introduced Volkswagen’s new brand design and image in Malaysia.
Built on the “Vibrant Power” ethos, the “New Volkswagen” philosophy is a representation of the brand’s fresh new vision and new attitude.
All visuals are now bolder and more colourful, incorporating a vibrancy that is translated to the way the brand is communicated. This also applies to the new brand symbols such as pictograms, typography, colours or layout guidelines.
The symbol and trademark for this change is the new Volkswagen logo, which is more modern and simpler.
The logo has been reduced to its essential elements and presented as a design that is flat and two-dimensional, and more digitally adaptable. Volkswagen also has a sound logo for the first time ever, represented by a female voice.
The first model to feature the brand’s new logo in Malaysia will be the upcoming Golf Mk8, which is expected to arrive next year.
The realignment of Volkswagen’s brand design is one of the world’s largest rebranding campaigns, involving over 171 markets and 10,000 dealerships.
In Malaysia, a total of 21 dealerships will be revamped externally and internally in stages, over the course of the next months.