Mercedes-Benz is presenting an attention-grabbing marketing campaign on all channels to support the international market launch of the new Vito. In addition to print ads, moving images play a key role in the campaign. For example, a Web video enables viewers to interactively experience the van’s key features.
Moreover, several TV commercials are devoted to specific marketing topics. All of the measures aim to make the new Vito better known and to effectively communicate its claim to technology leadership. All of the video clips can be viewed at the Mercedes-Benz Vans YouTube brand channel at www.new-vito.com.
Nicolai Berger, Head of Marketing Communications at Mercedes-Benz Vans, says, “The market launch campaign is an integrated and comprehensive communicative approach to clearly position the new Vito, along with its many new features and innovations, as the best and most attractive product that is currently available in the mid-size van segment.”
The new Vito is the versatile professional among mid-size vans weighing between 2.5 and 3.2 t GVW and boasting the highest levels of quality, safety, and economy. The new Vito is the first vehicle in the Mercedes-Benz product range to offer a choice of rear-wheel, all-wheel or – in a new development – front-wheel drive systems.
The new generation of the vehicle consumes 20 percent less fuel on average than its predecessor. When fitted with the BlueEFFICIENCY package, standard fuel consumption can be as low as 5.7 l, which none of the van’s competitors can outdo.