While Kia is in the midst of undergoing a change in distributorship in Malaysia, the brand had also gone through a transformation on a global scale – with the unveiling of a new face, logo, as well as a new slogan declaring the brand’s future direction.
The new logo was unveiled during a record-breaking pyrotechnic display in the skies above Incheon, Korea last week.
The event saw 303 pyrodrones launching hundreds of fireworks in a synchronised artistic display, igniting and celebrating Kia’s new beginning. This set a new Guinness World Record for ‘Most unmanned aerial vehicles (UAVs) launching fireworks simultaneously’.
According to Kia, the new logo, which features ‘symmetry’, ‘rhythm’ and ‘rising’ elements, embody Kia’s confidence and commitment to customers. The introduction of the new logo also represents Kia’s ambitions to establish a leadership position in the future mobility industry by revamping nearly all facets of its business.
It is also said that the new logo was developed to resemble a handwritten signature. The rhythmical, unbroken line of the logo conveys Kia’s commitment to bringing moments of inspiration, while its symmetry demonstrates confidence. The rising gestures of the logo embody Kia’s rising ambitions for the brand, and more importantly, what it offers customers.
“Kia’s new logo represents the company’s commitment to becoming an icon for change and innovation”, said Ho Sung Song, Kia’s President and CEO.
“The automotive industry is experiencing a period of rapid transformation, and Kia is proactively shaping and adapting to these changes. Our new logo represents our desire to inspire customers as their mobility needs evolve, and for our employees to rise to the challenges we face in a fast-changing industry.”
The launch of the new logo follows the announcement of Kia’s ‘Plan S’ long-term business strategy in 2020. In addition to an all-new logo, Kia also revealed its new global brand slogan, ‘Movement that inspires’.
Under Plan S, Kia, among other objectives, has the ambition to take a leading position in the global car market. This is focused on popularising electric vehicles and introducing a broad range of mobility services, tailored to meet the needs and tastes of individuals and local markets.
That being said, Kia has promised that the new brand purpose and strategy will be presented to the world on the 15th January 2021. So watch this space for more updates on Kia and its future direction and plans.