Honda’s NEW CR-V Achieves 2 Months’ Target in Just a Week
The all-new CR-V which was launched on 12 July 2017 has proven its supremacy in the SUV segment, achieving its two months’ sales target (1,400 bookings) in just one week. Honda Malaysia has set a monthly sales target of 700 at the launch of the model last week.
Of the four variants introduced for the CR-V, the 1.5L Turbocharged Premium 2WD is the most popular accounting for 40% of the bookings, followed by 1.5L Turbocharged 2WD at 31%. 2.0L i-VTEC (2WD) at 20% and 1.5L Turbocharged 4WD at 9%.
In total, bookings for the turbocharged variants stand at the anticipated 80% while the non-turbocharged variant is at 20%. This ratio shows that Malaysians are more receptive towards turbocharged engines, in line with the trend seen for the Civic, as well as the maturing of the Malaysian market that now value advanced technology more.
Lunar Silver Metallic becomes the favourite colour, selected by more than 30% of new owners of the CR-V. The new colour of White Orchid Pearl is also highly popular, accounting for 27% of the bookings.
The SUV was launched simultaneously in Kuala Lumpur and Kuching, Sarawak as an opportunity for Honda Malaysia to widen its market share in East Malaysia. The 1.5L Turbocharged Premium 2WD variant is well received by East Malaysians, with sales of this variant standing at 38%.
Despite the high demand for the CR-V, Honda Malaysia is working hard to ensure that the waiting period for customers is maintained at the standard period of 1-2 months, without compromise to quality. The company targets to deliver to all customers who have already booked the vehicle by September.