The 11th-generation 2024 Honda Accord will not be launched here due to low demands
Honda Malaysia today announced that the Honda Accord will be discontinued in Malaysia after almost five glorious decades.
Speaking at the launch of the new 2023 Honda City, the MD and CEO of Honda Malaysia Mr. Hironobu Yoshimura revealed that the 11th-generation Honda Accord will not be making its way to Malaysia, and that the Accord will no longer be a part of HMSB’s product portfolio from next year. He said that the current 10th generation Accord will still be sold until the end of 2023, and that would be it.
It is said that the reason for Honda to discontinue the Accord in Malaysia is due to the low demand for D-segment sedans, as buyers prefer SUVs more than anything nowadays. Even if the company is to bring the Accord in, it would be sold at an unreasonable price due to the low demand which would still see buyers going “I may as well buy a CR-V”.
The 10th generation Honda Accord, which is being assembled locally in Honda’s plant in Pegoh, Melaka, is currently sold at RM 187,400 for the TC variant, and from RM 197,400 for the TC-P variant which is equipped with Honda Sensing suite of driver assistance features. Both variants are powered by the same 1.5-litre VTEC Turbo engine paired to a CVT-type automatic transmission, producing 201 PS and 260 Nm.
Besides Honda, numerous other manufacturers have also discontinued their D-segment models in recent times due to the shift in customer preference. For instance, Volkswagen announced that it has dropped the Passat from its portfolio earlier this year.
Now that the Accord is gone, there are only two Japanese D-segment sedans left in the market, which are the Toyota Camry which is priced from RM219,800 and the Mazda6 which is priced between RM180,359 and RM 240,848.
So, if you want to buy a new Honda Accord, you only have until the end of the year to get your hands on one.