The newly launched Proton e.MAS 7 PHEV, which is Proton’s first plug-in hybrid SUV and a key pillar of the brand’s electrification roadmap, was engineered as an electric-first vehicle, designed to handle most daily driving on electric power while retaining petrol support for long-distance flexibility and here’s everything you need to know about it.
Pricing
The Proton e.MAS 7 PHEV is offered in three variants:
- PRIME: RM109,800 (Peninsular) / RM112,800 (East Malaysia)
- PREMIUM: RM123,800 (Peninsular) / RM126,800 (East Malaysia)
- PREMIUM PLUS: RM129,800 (Peninsular) / RM132,800 (East Malaysia)
The first 5,000 customers receive a RM4,000 launch rebate, reducing effective prices to:
- PRIME: RM105,800
- PREMIUM: RM119,800
- PREMIUM PLUS: RM125,800
Powertrain
Unlike conventional hybrids that prioritise the petrol engine, the e.MAS 7 PHEV operates primarily as an EV. The petrol engine functions as a secondary energy source, engaging directly with the wheels only when it is more efficient to do so, such as during sustained highway cruising or steep climbs.
The vehicle is built on the GMA platform, which integrates electrified components more efficiently, reducing mechanical complexity and improving refinement.
Core Technical Specifications (All Variants)
- Petrol engine: 1.5-litre 4-cylinder hybrid-dedicated engine
- Electric motor: Single front-mounted motor
- Transmission: 11-in-1 Dedicated Hybrid Transmission (DHT)
- Combined system output: Approx. 193 kW (≈262 PS)
- Torque: 262 Nm
- 0–100 km/h: ~8.0 seconds
- Top speed: ~170 km/h
- Drivetrain: Front-wheel drive
The DHT replaces a conventional gearbox and manages power flow without gear shifts, blending electric and petrol power seamlessly for smooth, EV-like acceleration.
Battery, Range and Charging
The e.MAS 7 PHEV uses Lithium Iron Phosphate (LFP) batteries, chosen for durability, thermal stability, and suitability for Malaysia’s climate.
PRIME & PREMIUM
- Battery capacity: 18.4 kWh (LFP)
- Electric range (NEDC): Up to 105 km
- DC fast charging: Up to 30 kW (30–80% in ~20 minutes)
- AC charging: 6.6 kW
- Total combined range: Around 1,000 km
- Fuel consumption (battery depleted): ~4.3 L/100 km
PREMIUM PLUS
- Battery capacity: 29.8 kWh (LFP)
- Electric range (NEDC): Up to 170 km
- DC fast charging: Up to 60 kW (30–80% in ~16 minutes)
- AC charging: 6.6 kW
- Total combined range: Over 1,050 km
- Fuel consumption (battery depleted): ~4.4 L/100 km
Charging is recommended but not mandatory. Even with a low battery state, the energy management system maintains efficiency by optimising engine and motor usage automatically.
Drive Modes
The system offers three fully automatic drive modes:
- Pure: Full electric driving for city use and daily commuting
- Hybrid: Automatic blending of electric and petrol power, ideal for highways and long gradients
- Power: Maximum combined output for stronger acceleration and overtaking
Mode transitions require no driver intervention.
Variants and Key Differences (Technical Breakdown)
PRIME
- 18-inch alloy wheels
- 18.4 kWh LFP battery
- 30 kW DC fast charging
- Full digital instrument cluster and large central touchscreen
- Wireless Apple CarPlay and Android Auto
- Basic ADAS and active safety suite
- Fabric/leatherette seats and keyless entry
PREMIUM
Adds safety, comfort, and technology:
- 19-inch alloy wheels
- Same 18.4 kWh battery as Prime
- Expanded ADAS package with additional driver-assist functions
- 360-degree camera system
- Powered and ventilated front seats
- Head-up display
- Wireless phone charging
- Enhanced ambient lighting and premium audio
PREMIUM PLUS
Focuses on extended EV capability and premium features:
- Larger 29.8 kWh LFP battery
- Faster 60 kW DC charging
- Longest electric driving range in the line-up
- Panoramic sunroof
- All Premium features included
- Best suited for users who prioritise EV driving with minimal petrol usage
Real-World Capability and Ownership Costs
Ahead of launch, the e.MAS 7 PHEV completed a 1,104.5 km continuous drive without refuelling or recharging and still retained usable range at the end of the journey, demonstrating a real-world total range exceeding 1,200 km.
Long-term ownership costs are projected to be significantly lower than a comparable petrol SUV due to reduced engine operating time, regenerative braking, fewer mechanical wear components, and EV-style servicing intervals of once a year or every 15,000 km.
Estimated combined fuel and maintenance costs over 10 years are substantially lower than a conventional ICE SUV, with total maintenance costs remaining below RM8,000.
Warranty and Ownership Support
All variants come with a 6-year unlimited mileage vehicle warranty and an 8-year or 160,000 km warranty for the high-voltage battery and related components.
Early buyers also benefit from Proton’s Five Power Packs launch programme, which includes incentives such as a home charger, trade-in support, data connectivity, vehicle exchange rebates, and optional insurance coverage (terms apply).
Bottom Line
The Proton e.MAS 7 PHEV is designed to function as an EV for daily use while eliminating range anxiety for long trips. With competitive pricing, long electric range, low running costs, and a clear technical step forward for Proton, it stands out as one of the most accessible electric-first PHEVs in the Malaysian market.
