Daimler Trucks Celebrates Freightliner and Western Star Anniversaries
Daimler Trucks is celebrating two significant anniversaries in North America: 75 years of Freightliner Trucks and 50 years of Western Star Trucks, respectively – demonstrating Daimler’s strong commercial vehicle legacy in the NAFTA region.
Daimler Trucks North America (DTNA) can look back on a rich history of continuous innovation, during which its trucks have become the economic backbone across the continent.
Since their founding days in 1942 respectively 1967, Freightliner and Western Star have put a total of about 3,200,000 trucks on the road. In the first half of 2017, Daimler Trucks has brought 42,300 units to market. DTNA leads the market in classes 6-8 with a market share of 40.2 percent in the NAFTA region – a testament to the high popularity its trucks enjoy with its customers.
Roger Nielsen, President and CEO of DTNA: “We have a portfolio of brands that, while very diverse, share a strong legacy of innovation and customer focus. In the past decades we have strengthened our position as the undisputed market leader – and as we celebrate our past, we’re looking forward to building even more perfect trucks in the future.”