Daimler Launches Two Locally Built Mercedes-Benz Buses in Kenya
Daimler is bringing two new bus models to the important African market of Kenya. This is Daimler Buses’ response to the ever-growing demand in East and Central Africa for comfortable and safe buses for passenger transportation. Both bus models are built in Nairobi in cooperation with local sales partner DT Dobie Kenya for the domestic market and its challenging road conditions.
The compact Mercedes‑Benz 917 city bus is ideal for use as urban, school or shuttle bus and can accommodate up to 37 people. The more spacious Mercedes‑Benz 1730 is designed for long-distance travel and has room for approximately 60 passengers. With a total market of up to 2.500 new vehicles per year, Kenya is one of the most important sales markets for buses in Central and East Africa. Daimler has been active in Kenya since the 1950s.
Regarding the launch of the two new bus models Ulrich Bastert, Head of Marketing, Sales & Customer Services at Daimler Buses, says: “I am very proud to present two new Mercedes-Benz buses for Kenya – together with our partner DT Dobie. With these products, our reliable service and DT Dobies excellent customer care we will convince our customers.”
This step by Daimler Buses in Kenya demonstrates that a consistent focus on local customers pays off. In February 2016 Daimler AG opened its regional center for East, Central and West Africa in Nairobi, Kenya. Since then the center has been responsible for the entire commercial vehicle portfolio in East, Central and West Africa, ranging from light to heavy-duty trucks and from minibuses to large tourist coaches. The sales and marketing activities cover trucks of the Mercedes-Benz and FUSO brands as well as Mercedes-Benz buses.
In addition to Kenya, the region of East, Central and West Africa covers another 40 markets including Nigeria, Tanzania, Cameroon and Ghana. It encompasses a total of 770 million inhabitants and offers high growth potential in the long term: 68 percent of the population is under 25 years old, a higher proportion than anywhere else in the world. Over the last ten years, the gross domestic product (GDP) has grown by an average of approximately five percent per year.
Kenya itself has the fourth highest nominal GDP on the African continent. Foreign direct investment is further evidence of the dynamic development in this resource-rich region, having increased sixfold since the year 2000. In line with growth in the economy as a whole, the transport sector and the associated demand for commercial vehicles are expected to perform positively.