Following its global debut at the Shanghai Motor Show, Chery’s youthful sub-brand, iCaur, is now set to officially debut at the upcoming Malaysia Autoshow 2025 with a comprehensive preview of its vibrant EV lineup.
Designed for those who are young—or simply young at heart—the brand fuses standout aesthetics, intelligent technology, and engaging driving dynamics in what it calls the true essence of “Born to Play.”
iCAUR is the result of a strategic collaboration between Chery, an established name in automotive manufacturing, and Smartmi Tech, a tech-forward company known for its focus on connected lifestyles.
Together, they’ve created a brand that blends robust engineering with digital innovation, offering vehicles that align with the way people live, move, and explore today.
Leading iCAUR’s international push is the V23—the brand’s first global model. Built on an all-new platform, the V23 boasts muscular contours, a distinctive enclosed grille, and split-design headlights, projecting a tough, off-road-ready stance. It is purpose-built for versatility, seamlessly adapting from city streets to weekend adventures.
The iCAUR lineup will include both Battery Electric Vehicles (BEVs) and Range-Extended Electric Vehicles (REEVs), catering to diverse needs and preferences. Future models will feature rugged off-road capabilities as well as cutting-edge tech features, all while maintaining a distinct visual identity.
With ambitious plans to enter over 100 markets within the next three years, iCAUR is set to establish more than 2,000 sales and service locations globally.
Born with a global perspective and shaped by a deep understanding of today’s consumer expectations, iCAUR aims to deliver electric vehicles that go beyond functionality—vehicles that are as emotionally engaging as they are practical.
