BMW 3 Series Was Brand’s Best-Seller in 2021
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BMW 3 Series Was Brand’s Best-Seller in 2021

BMW 320i Sport

BMW Group Malaysia successfully delivered over 10,500 units of BMW, MINI and BMW Motorrad vehicles in 2021 – of which over 16% were electrified, bringing the total number of electrified BMW and MINI vehicles on Malaysian roads today to just over 21,600 units.

In the details, the BMW brand delivered over 8,400 vehicles to capture 47% market share of the segment while MINI delivered over 940 vehicles to solidify its place as the number three brand in the Malaysian premium segment.

BMW Motorrad Malaysia, meanwhile, also ranked first place in the Malaysian market for high-powered motorcycles above 500cc in 2021 with over 1100 deliveries, a first-time achievement in the segment, recording a 20% market share with the highest amount of vehicle registrations within the segment last year.

In Malaysia, the BMW 3 Series remains the top-performing model for the BMW brand, contributing to 28% of total BMW deliveries with over 2,400 units in 2021 and led by the BMW 320i Sport.

The BMW 2 Series, meanwhile, overtook the long-time favoured BMW 5 Series for the very first time, recording over 1,270 deliveries – of which 99% was contributed by the BMW 218i Gran Coupe introduced in October 2020.

The BMW 5 Series followed closely behind with 1,150 units, with the BMW 530i M Sport in the lead. The three top-performing models in Malaysia from the BMW 2 Series, BMW 3 Series and BMW 5 Series are also proudly locally-assembled.

Throughout 2021, the BMW X family of Sports Activity Vehicles (SAVs) maintains their strong momentum from the previous year – achieving over 3,200 deliveries to match the performance charted in 2020.

The BMW X1 remains the top-selling model for the BMW X range with over 960 deliveries. This is closely followed by the electrified BMW X5 with over 850 units delivered, a 22% increase from the previous year.

The performance of MINI in 2021 saw a 5.6% growth compared to the previous year, led once again by the best-selling MINI Countryman models, accounting for over 68% in deliveries for the MINI portfolio.

The uptake of electrified mobility is seen with the MINI brand as well – for 2021, over 16% of all MINI vehicles delivered were electrified, compared to 2020, where the figure stood at just over 7%.

BMW Motorrad

Success was also celebrated at BMW Motorrad in Making Life a Ride in Malaysia. In addition to ranking first in the over-500cc segment, BMW Motorrad Malaysia also recorded a 5% growth in 2021 – despite the challenges of the second pandemic year.

The Adventure segment significantly led deliveries with 657 deliveries, largely contributed by the all-time biking world leader, the BMW R 1250 GS Adventure in the 40th Year Anniversary of the GS. This was followed by the touring segment with 159 deliveries, of which over 65% were represented by the BMW R 1250 RT.

This year, BMW Group Malaysia is looking forward to setting a new milestone at its assembly plant in Kulim, with the assembly of its 100,000th vehicle for the Malaysian market. This is a significant proof point for local assembly and technological capabilities in delivering some of the most innovative premium vehicles on the road.

As of January 2022, there are 77 BMW i Charging facilities across the country, with 25 facilities powered by partnerships with local dealers and industry players. This network is complemented with 16 charging points with Shell Recharge & Park Easy as well as 319 charging facilities with GreenTech Malaysia and its ChargEV platform.

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