Ford Motor Company today announced that it will finally reveal the much-anticipated next-generation 2022 Ford Ranger pick-up on the 24th of November.
Ford claims that it has reimagined, redesigned, and reengineered the Ranger to be the smartest, most versatile and most capable Ranger ever for customers in more than 180 markets around the world.
Ford also said that it conducted more than 5,000 interviews and worked with hundreds of pick-up owners, in dozens of workshops across the globe to find out how owners used their trucks, what they liked, what they wished it had and what experiences mattered the most to them.
It is said that all the feedback has gone into developing the all-new Ranger to be the most desirable pickup truck in the market.
This customer-centric approach helped Ford design and engineer solutions with the next-generation Ranger that customers wanted and would appreciate.
Expected to come with a rugged new look, and a host of new features that boost productivity, capability and versatility, the next-generation Ranger promises to go more places, work harder and offer more comfort and refinement than ever before.
Until then, enjoy a sneak peek here of the design process with the next-generation Ranger’s Chief Designer Max Tran, who reveals how thousands of owner insights from around the world helped influence the truck’s design and many of its key features.
“As designers, we engaged with customers much earlier in the process, spent more time with them and got more insights than ever before.”
“Interestingly, we found that no matter what market, our customers are doers. They like solving their own problems, and they like to feel confident in their truck … not just the way the vehicle functions but the way they feel when they’re driving it,” said Max Tran, Chief Designer of the all-new Ford Ranger.
As for the Malaysian market, we can surely expect the all-new Ford Ranger’s arrival next year as the current-gen Ranger has been around for quite some time, while rivals like the Toyota Hilux, Mitsubishi Triton Athlete, Isuzu D-Max have all gone through some form of update in the past year.