Honda Malaysia has launched its 25th Anniversary “Because of You” Campaign, celebrating 25 years in the country since its establishment in 2000. Running from 1 October to 31 December 2025, the campaign offers customers rewards worth up to RM1 million, including the company’s largest-ever lucky draw prize pool with six Honda vehicles to be won.
Managing Director and Chief Executive Officer, Narushi Yazaki, said the milestone reflects the company’s growth from its early beginnings to becoming Malaysia’s leading non-national passenger vehicle brand for 11 consecutive years. He credited customers, government support, dealers, and stakeholders for enabling Honda Malaysia to strengthen its position in the market.
As part of the campaign, customers who test drive or register a new Honda at authorised dealerships nationwide will receive lucky draw entries, with more entries increasing their chances of winning.
Prizes include the WR-V RS, City RS, City Hatchback RS, Civic RS, HR-V (V variant), and CR-V e:HEV RS, along with Honda Insurance Plus rebates. Two winners will be announced monthly through Honda Malaysia’s Facebook page and dealer network.
The anniversary also introduces special ownership programmes. Existing Honda owners and their family members can enjoy up to RM2,000 in cash rebates or service vouchers under the Honda Loyalist & Loyalist Plus Programme.
The Upgrader Programme offers up to RM1,500 in rebates or vouchers for those trading up to a City or WR-V. Government employees purchasing the City, Civic, or HR-V within the campaign period will receive an additional RM1,500 rebate under the Government Servant Programme.
Other initiatives include a special trade-in programme via Honda Certified Used Cars, flexible financing options, and a 25% discount on selected after-sales parts such as the Belt Alternator, Link Stabilizer, Lower Arm, and Absorber.
Over the past 25 years, Honda Malaysia has expanded its local presence significantly. The Pegoh Plant began operations in 2003 with assembly of the CR-V, followed by the introduction of hybrid models in 2004.
In 2014, production capacity was doubled to 100,000 units annually with the opening of a second line. The company reached its one-millionth sales milestone in 2021 and produced its one-millionth unit locally in 2022.
The “Because of You” campaign underscores Honda Malaysia’s long-term commitment to customers and its gratitude for their support as the brand continues to strengthen its presence in the Malaysian automotive market.
