Some 600 Isuzu D-Max owners around the country simultaneously ushered in Malaysia’s independence day when they participated in the Merdeka Convoy 66, in unity with fellow D-Max owners.
The programme was organized by Isuzu Malaysia in collaboration with its authorised dealerships with parades held in 29 locations around the country at 9.15am on the morning of 31st August 2023.
The Merdeka Convoy 66 was the largest ever simultaneous parade of Isuzu D-Max in the country, ensuring that it would be a fitting celebration of the country’s 66th year of independence. Chief Operating Officer Kenkichi Sogo who flagged off the Merdeka 66 Convoy at the Isuzu Jinjang outlet in Kuala Lumpur, said that the event allowed dealers to engage with owners yet be able to celebrate the special bond that Malaysians enjoy.
“While our aim was to create a meaningful Merdeka celebration this year among our dealers and D-Max owners, we also wanted to celebrate this sense of unity that is so unique and apparent in Malaysia with a unified activity that transcends borders,” said Sogo.
Participants of the Merdeka Convoy 66 enjoyed a day out with fellow Isuzu D-Max owners around the country with various programmes organized for them by their respective dealerships. Their cars were also decked out with commemorative decals and flags while each participant received an exclusive event t-shirt.
Part of the fringe activities organized by the dealers included a visit to a durian farm, a short off-roading course, an afternoon at the beach, rainforest resort and a shopping mall.
Feedback from owners was positive with many voicing their interest in participating further in group activities among D-Max owners to foster closer friendships and to network with owners.