Tag: Isuzu Malaysia

Isuzu Malaysia Records Highest Market Share Ever in 2020

Isuzu No.1 Truck 2020

Isuzu Malaysia is heralding another new year on an upbeat note as the brand has sealed the No. 1 position in two categories for the year 2020 – as Malaysia’s No. 1 truck for the 7th consecutive year and light-duty truck for the 11th consecutive year.

These achievements are based on the annual truck sales data by the Malaysian Automotive Association (MAA).

No.1 for 7 years straight

Contributing to the position of No. 1 truck brand for the 7th consecutive year is Isuzu Malaysia’s total combined sales of 4,747 units of trucks in all segments that were sold last year.

Isuzu No.1 2020

Meanwhile, the company’s record success as the most preferred light-duty truck brand in Malaysia for the 11th consecutive year was cemented by the brand’s flagship ELF truck with the sales of 4,551 units in last year alone.

Koji Nakamura, Chief Executive Officer of Isuzu Malaysia Sdn Bhd shared, “Isuzu Malaysia is extremely delighted to have wrapped up the year 2020 with great achievements and to welcome this new year with double celebrations after having secured the top position for both truck and light-duty truck brand categories once again.

Isuzu Carrier

“The total number of trucks we have sold last year is the highest market share that we have recorded since Isuzu Malaysia Sdn Bhd was established. Last year was also our company’s 40th year anniversary in Malaysia, so this success is definitely a notable milestone for us.”

“It is also a reflection of our teams’ unrelenting commitment in making strong progress on our business execution. Our focus is to constantly strengthen the quality of our products and efficiency of our services to serve our customers better.”

Isuzu Koji Nakamura

“The pandemic situation in the past year had posed many extraordinary challenges for many people and companies across all industries. Despite the uphill market environment, I am pleased that we have managed to stay on course and effectively maximized our resources to help our customers move forward with their business operations.” 

Covid-19 challenges

Nakamura also said that some of Isuzu Malaysia’s strategic initiatives to sustain truck sales growth, enhance service quality and increase customer satisfaction despite the challenging market situation in the past year include dealership network expansion, introduction of new product innovation and ensuring the timely delivery of new trucks to customers.  

The 2020 Isuzu ELF Series

One of the significant highlights which had contributed to the continuous success of Isuzu as the most preferred light-duty truck brand last year was the launch of the enhanced Isuzu ELF which offers the Isuzu Safety Plus platform featuring a combination of safety system upgrades, B20 biodiesel compatibility and greater warranty benefits.

The enhancements are available in 19 variants of the top-selling ELF, which offers the widest range in light-duty truck market to help truck operators run a safer, more productive and sustainable business.

Isuzu ELF

He further commented, “Isuzu Malaysia’s strategy has always been built around having satisfied and productive customers and I am glad that our achievements had demonstrated a well-performed year for us.”

I would also like to commend and thank all our employees and skilled dealership teams for always making extra efforts for our customers. Their dedication has contributed hugely to Isuzu Malaysia’s uninterrupted leading position.”

Outlook for 2021

“Looking ahead in this new year, I believe that Malaysia’s economy will slowly but steadily improve, and many industries will further recover too.”

Isuzu ELF

“Although Isuzu is now well-known for offering a wide range of trucks that have become the preferred choice for quality, durability and cost-efficiency, we will continue to remain focused on providing more excellence and value to all our customers.”

“Importantly, Isuzu Malaysia’s aim this year is to continue rendering assistance in essential services, ensuring smooth delivery of products and making contribution for people’s daily life and business,” Nakamura concluded.

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New Isuzu Authorized Service Centre Launched In Cameron Highlands


Continuing the momentum of growth in Johor in Jan, Isuzu Malaysia Sdn Bhd is shifting into higher gears to bring its focus to higher grounds in Cameron Highlands by opening its maiden Authorized Service Center through Weng Fatt Otomobil Sdn Bhd that have more than 11 years of solid experience in operation.

With the opening of this Isuzu Authorized Service Center in Cameron Highlands, it will bring the total number of Isuzu Authorized Service Center in Malaysia to 43 outlets.


Isuzu Authorized Service Center, Cameron Highlands is located at No.25, Ground Floor, Persiaran Oriental Lily 1, Taman Oriental Lily, 39100 Tringkap, Cameron Highlands, Pahang and can be reached at 05-2540992 for appointment of service.

In conjunction with this milestone, Isuzu Authorized Service Center, Cameron Highlands will be running a special promotion as a token of appreciation for all its customers’ support: Parts and Lubes – Discount 15% (Valid from February 2019 till May 2019)


Cameron Highlands is an important market for Isuzu LCV business as its terrain and road conditions are harsh and challenging, thus the demand for pick-up trucks are ever growing.

This demanding working environment will require routine service due to higher wear and tear. With the aim of providing an unparalleled user experience to Isuzu owners, the quality of regular service interval should not be neglected.

With convenience in mind, Isuzu Authorized Service Center, Cameron Highlands aims to provide hassle free to Isuzu owners as they do not need to travel far to an Authorized Service Center like they used to.

The inception of this Isuzu Authorized Service Center also aims to provide high quality genuine parts and top notch services by highly qualified Isuzu trained technician to serve and complement the growth of the LCV market in Cameron Highlands, targeting to service 300 units of Isuzu LCV during its 1st year of operation.

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