Sime Darby Auto Connexion (SDAC), the sole distributor for Ford in Malaysia, today launched the New Ford Ranger Raptor featuring an added safety pack and additional features.
The New Ford Ranger Raptor remains as Malaysia’s first and only premium performance pickup, is now equipped with additional intelligent advanced driver-assist features including:
- First in-class Autonomous Emergency Braking (AEB) with Vehicle and Pedestrian Detection designed to detect pedestrians as well as vehicles in front of the truck and alert drivers with an audible warning. If drivers fail to react, the system automatically applies the brakes to help mitigate potential rear-end collisions and road-traffic collisions with pedestrian.
- First in-class Forward Collision Warning, which detects a potential collision triggering an audible warning to drivers. The system also automatically pre-charges and increases brake assist sensitivity to provide full responsiveness when drivers apply the brakes.
- First in-class Lane Departure Warning and Assist. The system vibrates the steering wheel to alert drivers when they unintentionally move out of their lane, while Lane Keeping Aid helps steer the vehicle back on track if drivers do not react.
Additional upgrades to the New Ford Ranger Raptor include an additional USB charging port on the rear-view mirror and LED projector headlamps for greater visibility while driving at night.
“With the new enhancements to the Ford Ranger Raptor, this ultimate off-road truck is now perfected to conquer the streets, making it ideal for everyday use in addition to commanding the harshest terrains at thrilling speeds. We are confident that the Ranger Raptor will continue revolutionising the market for pickup truck enthusiasts in Malaysia,” Syed Ahmad Muzri Syed Faiz, Managing Director, Sime Darby Auto ConneXion.
With Ford’s Performance DNA infused into the ‘Built Ford Tough’ Ranger line, the Raptor has exceeded expectations, setting a new benchmark as the only factory-built performance truck for high-speed off-roading.
The Ford Ranger Raptor’s powerful 2.0L Bi-Turbo diesel engine is mated to a 10-speed automatic transmission to deliver maximum power of 213 PS and impressive peak torque of 500Nm.
Featuring class-leading 850mm water wading, FOX Racing Shox dampers and a Terrain Management System (TMS) that offers six modes, including the Baja Mode to deliver truly high performance, the Ford Ranger Raptor is calibrated to push the limits in technology, innovation and driving excitement.
The New Ford Ranger Raptor is also loaded with safety and convenience features and a host of smart and safety technologies that are available at the push of a button, incorporating unique design features tailored for the Ranger Raptor.
The New Ford Ranger Raptor is priced from RM208,888 (on-the-road, without insurance) and is available in four colours –Ford Performance Blue, Conquer Grey, Absolute Black and Arctic White.
Muzri mentioned, “During the Movement Control Period, customers who have purchase enquiries on the New Ford Ranger Raptor may converse with us digitally via our newly launched Digital Salesperson, a WhatsApp Live Chat.”
The ‘Digital Salesperson’ seeks to address customer queries relating to a vehicle purchase, including queries on products, ongoing promotions, and vehicle price list – even throughout the current Movement Control Order period
It acts as a channel to link customers with an authorised Ford salesperson nearest to them, who would be able to advise on stock availability, in-showroom promotions, loan financing options, road tax and vehicle registration fees as well as insurance options via WhatsApp, Email or by phone call.
For enquiries on the New Ford Ranger Raptor, simple reach out to our ‘Digital Salesperson’ from 9am – 4pm, Monday – Friday. Customers simply need to WhatsApp +6019-204 1200 to start chatting where queries will be attended to within 24 hours or visit our website for more information: https://www.sdacford.com.my.