Owned by Aco Tech, the Proton DX outlet is located in Quill City Mall, Kuala Lumpur
ACO Tech, a company within the Proton Group that is also jointly owned by Altel and ECARX, today unveiled the country’s first automotive digital experience centre called the Proton Digital Xperience (PROTON DX).
Located in the heart of Kuala Lumpur in Quill City Mall, Proton DX is a centre for car and technology enthusiasts of all ages to gather and be immersed in the latest innovations in the automotive industry.
It also aspires to serve as an engaging platform for Science, Technology, Engineering & Mathematics (STEM) education and spark interest in the field among the younger generation.
Proton DX spans 5,275 square feet, housing a blend of interactive technology, leisure, and lifestyle elements to create a unique experiential centre. Comprising six zones, the facility’s main highlight is thye Virtual Cockpit where visitors can enjoy a virtual drive in an enclosed theatre-like dome to experience smart mobility.
In addition to showcasing the latest automotive technologies in the market, the Virtual Cockpit also serves as a platform for conceptual experiences that incorporate future mobility innovations.
The carefully planned layout of PROTON DX will also take visitors to the Activity Zone, an interactive space where visitors can enjoy stimulating motion sensing games individually or with family and friends. The Activity Zone will also be utilised as a space for collaborative events that align with the tagline on the wall: “Let’s Shape the Future of Mobility”.
After experiencing the virtual drive and motion sensing games, visitors can exchange notes and experience at Aico Café, an area curated for visitors to relax and unwind with their favourite beverages and pastries. The café is designed to be an ideal location to host social gatherings for Proton owners and like-minded communities.
There is also exclusive merchandise for visitors to purchase in the centre as souvenirs of their visit. The Lifestyle Zone showcases unique active wear and lifestyle merchandise from an ongoing collaboration between Proton DX and Joma.
This represents the lifestyle component of the greater mobility ecosystem which ties in with connected vehicles and wearable devices. It is said that an official Proton merchandise section will also be available at the centre in the future.
That said, The Proton DX centre opens daily from 10:00AM to 10:00PM and is located at Ground Floor, Quill City Mall, 1018, Jalan Sultan Ismail, Kuala Lumpur.