Tata expands lineup in Kenya

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Tata Motors, India’s largest automobile manufacturer, today launched six new next-generation Prima heavy commercial vehicles for the very first time in Kenya with partner Tata Africa Holding Kenya.

The launch of these new next-generation commercial vehicles marks Tata Motors continued efforts towards changing the trucking landscape and rough roads in Kenya’ and consisting of a series of configurations on the Prima platform. In the Tipper segment, Tata Motors introduced the Prima LX 2523.K, Prima LX 2528.K whereas in the cargo segment, Tata Motors introduced the Prima LX 2523.T, Prima LX 3123.T and the Prima LX 4023.S and the Prima 4938.S, all of which have different combinations of drivelines, meeting end-user requirements for varied applications.

Commenting on the launch, RT Wasan, head, international business, commercial vehicles business unit, Tata Motors, said “The launch of the Prima range in Kenya is an important milestone in Tata Motors’ continued expansion in the Kenyan market and the East Africa region. As one of the major players in EA Region, we are committed to shaping the commercial vehicle industry here with the latest global technologies giving the Kenyan customer competitive business advantages, with the trusted credentials of the Tata Motors brand. The Tata Prima shaped by technology, know-how and expertise with global standards of power, durability, payload, emissions and safety will enable customers upgrade to a new-age truck, with new-age global specifications and systems, a result of customer feedback combined with years of experience in the trucking business. The range being launched today is world-smart in every sense.”

Tata Motors recently also launched another initiative for its commercial vehicle business called Tata Genuine Parts (TGP) selling genuine spares in Pilfer proof packaging. TGP offers long life and reliable performance to owners of single trucks and fleets as its parts are made of superior quality material and conform to OE (Original Equipment) specifications. Not only is every part designed as per exact vehicle specifications, but has to pass multiple quality control checks. Every Tata genuine part is packaged and branded to ensure customers get the right quality part, also enabling them to identity with the package.

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