Following a grand unveiling as the H2X Concept in 2020, Tata Motors is now gearing up to launch the newest addition to its SUV lineup.
The Company announced yesterday that it has named this highly anticipated SUV in India as ‘Punch’.
Tata’s ALFA Architecture
Leading up to its debut in India, Tata Motors officially unveiled the Punch, its first SUV built on ALFA-ARC (Agile Light Flexible Advanced Architecture), developed under Impact 2.0 design language.
Designed for young users, the Tata ‘Punch’ promises to offer a mix of tough utility with sporting dynamics and epitomises what a characterful SUV should be.
Sources in India reported that the Tata Punch will be offered in two variants wherever it is sold, with two 1.2-litre, three-cylinder petrol engine options.
The speculation is that the entry-level variant will get a naturally aspirated engine and a 5-speed manual gearbox, while the higher spec version will get a turbocharged engine with an automatic gearbox.
Unveiling this much-awaited SUV, Mr. Shailesh Chandra – President, Passenger Vehicle Business Unit, Tata Motors said – “Tata Punch, as the name suggest is an energetic vehicle with a capability to go anywhere. Light on its feet and strong in its caliber, this is a vehicle which truly punches above its weight.
“With the perfect combination of stunning design, technology and driving dynamics, the Punch will come equipped with superlative features and an architecture that has proven its versatility in all forms.”
Made for the city
“True to the SUV genes of all Tata Motors’ products and catering to needs of customers who are looking for a compact city car with pure SUV characteristics, Punch will be the fourth addition to our SUV family, widening the range of options for all to choose from.”
“Intelligently designed in a compact footprint, the Tata Punch will be a high impact SUV and will redefine this crowded market. Its muscular surfacing and an athletic look make a perfect amalgamation for a tough SUV, living up to its bigger brothers.”
Expected to be priced around Rs 5 lakhs (RM29,000), the Punch will be taking on micro SUVs like the Maruti Suzuki Ignis and the Nissan Magnite among others.
“With lightweight, modular and flexible characteristics, the ALFA architecture has the ability to evolve into a range of modern and youthful vehicles within a short development cycle.”
Tata Motors showcased seven new public transportation vehicles at the Prawaas 2019 exhibition in Mumbai, India. .
The exhibition, which is a biennial event, saw various companies displaying new technologies, innovations, products, and services in the passenger transportation sector.
This year, Tata Motors displayed the Magna 1623, Starbus 1212, Cityride 1515, Winger 9 seater, Compact Patient Transport Ambulance on Tata Magic, Tata Hexa SUV, as well as the Ultra Electric Bus.
According to Tata, these buses come with enhanced fuel economy and a longer service life. Apart from the Ultra Electric bus displayed at the event, the company has also developed a range of sustainable mobility solutions such as Hybrid, Fuel Cell, LNG and Articulated buses to meet the future transportation needs of the ‘Envisaged Smart Cities’.
Mr. Rohit Srivastava, Vice President and Product Line Head – Passenger Commercial Vehicle, Tata Motors said “Rapidly growing cities have led to an upsurge in the demand for efficient public transportation in all parts of the country, urban as well as rural. The Buses manufactured by Tata Motors have always adhered to this increasing demand while ensuring best in class products to suit the travel requirements of passengers and drivers alike. Our priority is to provide efficient, clean and affordable value propositions to our customers without compromising on safety and the comfort levels of the passengers. The vehicles displayed at Prawaas 2019 is a testimony of our in-depth understanding of the Indian market.”
Mr. Sandeep Kumar, Head Sales & Marketing – Passenger Commercial Vehicle, Tata Motors adds, “Being the market leader, over the years Tata Motors has pioneered technological innovations and safety features in the bus segment. Prawaas 2019 is an excellent platform to exhibit our broad range of products to our customers and various stakeholders. At this event, we want to showcase that sustainable transportation solutions will be one of the key fundamentals in our strategy going forward and Tata Motors will continue to progress in the mass transportation space while keeping the right balance between sustainable growth, customer satisfaction and profitability.”
Tata Motors, with its extensive range of mass transportation solutions, enjoys a market leadership position in buses in India (with market share in excess of 38% in India). In the financial year 2018-19, the bus industry grew by 10% compared to the preceding year, due to the increasing need for qualitative public transport in cities as well growth in the tourism sector. To support the steady demand, Tata Motors will continue to indigenously develop vehicles with enhanced passenger comfort and technological advancements, revolutionizing mass transportation in India.
The company has a wide reach in the remotest parts of the country ensuring timely after sales service to all customers. The plan for the current financial year is to bolster sales and service network further by adding channel partners. Customers can benefit from a host of excellent aftermarket support through value added services under the umbrella of ‘Sampoorna Seva’ including a 24X7 breakdown assistance, Tata Zippy, AMC packages for various applications, Skoolman as a telematics service, and Delight – the Tata Motors loyalty program.
Tata Motors, Indias largest commercial vehicle manufacturer today launched a range of new generation compact truck the Tata INTRA.
With a 2512 mm x 1602 mm load body length, the Tata INTRA comes in two variants- V10 and V20.
While the INTRA V20 comes with 1400 cc DI Engine with 70 hp, the INTRA V10 is powered by the 800 cc DI Engine delivering 40 hp.
The vehicle has a standard power steering fitment and with low turning circle radius of 4.75m, ensuring easy manoeuvrability even on narrow and congested roads.
The power train is tuned to suit various duty cycles using Gear Shift Advisor or economy switch, leading to enhanced fuel efficiency. the INTRA also has a 5-speed gearbox with cable shift mechanism.
The Tata INTRA also has a boltable full forward robust body shell cabin and has been intelligently designed with a smart nose along with seatbelts with ELR (Emergency Locking Retractor).
Built on a hydroformed frame, the INTRA is comparatively lighter. The smartly engineered cabin space, improved ergonomics and low NVH levels.
Other key features include a phone charging point, electronic instrument cluster, big headlamps, a large windscreen, a lockable glove box, storage on dashboard & door trims, headrest for comfort while driving, pre-fitted music system, and AC in the premium version to enhance the fatigue-free driving experience.
The gear lever is mounted on the dashboard making longer drives comfortable and tireless for the driver. Last but not least, the front and rear rigid axles and leaf springs ensure superior load carrying capability and low cost of maintenance.
In an endeavour to continuously provide best customer experience for its commercial vehicles range, Tata Motors today announced the commencement of the third edition of its Global Service Camp, from November 15 till 17. Witnessing a rise in serviced vehicles by 108% in the second edition of the camp as compared to the first one, this year, the company aims to service over 40,000 commercial vehicles across 700 touch points in over 40 countries.
According to Mr. Rudrarup Maitra, Head, International Business, Commercial Vehicles, Tata Motors –“Started in 2016, the Global Service Camp has been an immensely successful campaign by us. Through the previous two editions of the camp, we have been able to set a benchmark of scale and customer outreach. This camp has not only allowed us to address the servicing needs of our customers’ vehicles, but has also given us the opportunity to capture the voice of our most important stakeholders – the customers and show our gratitude for their association with us. We are thoroughly excited to announce the commencement of the third edition of this camp in 2018 and are committed to strengthening our brand by further expanding the reach of this camp every year.”
During this three-day long service camp, commercial vehicle customers of Tata Motors will be able to avail free comprehensive vehicle health check-ups, free labour and special schemes on lubes along with variousvalue-added services. The company will also offer attractive discounts on Tata Genuine Parts and offer incentives to owners who report with their vehicle to the service camp. The camp will also offer ‘High Mileage’ Awards as a recognition for the customers.
Through the camp, customers will be offered special pricing on Tata Motors’ entire range of commercial vehicles and will be able to experience some of Tata Motors’ new products and services. The service camp will also act as a platform for various training initiatives for drivers/ operators, introducing and briefing them on new commercial vehicle technologies, safety practices and vehicle productivity.
With the most extensive range of commercial vehicles arising from day-to-day needs, Tata Motors is among the top 10 truck and bus manufacturers globally. With vast global experience, the company brings a deep understanding of customer expectations from diverse markets and is well positioned to cater to the ever changing automotive norms and commercial vehicle trends across the globe. The company continues to invest in its products and sales & service network with an aggressive customer centric approach of anticipating customer requirements.
DHCV, a distributor of Tata vehicles in Malaysia also participated in the campaign together with its 30 Tata authorised service dealers nationwide. During the campaign period marked another significant milestone – an opening ceremony of We Care Car Service, Bukit OUG, Kuala Lumpur. This is very important in our efforts to provide excellent customer service to existing Tata vehicle owners and further strengthen our presence in the commercial vehicles industry particularly in the Central region of Malaysia