An extremely positive third quarter has ended for Ducati with 49,693 motorcycles delivered to customers all over the world.
At the end of the first nine months of 2021, the company has already exceeded the sales volume of 48,042 units sold in 2020.
The third quarter of 2021 is confirmed as the best in Ducati’s history, with a growth of +3% over the same period of 2020 and +25% compared to 2019.
At the end of September, the biggest market for motorcycles delivered remains the Italian one (7,954), followed by the United States (7,475) and Germany (5,627).
Francesco Milicia, Ducati VP Global Sales and After Sales said, “Ducati closed the first nine months of the year with sales volumes that are already higher than the full year 2020, both for the bikes and for after-sales products like clothing, accessories and spare parts.”
“The growth we are experiencing is practically widespread on all the main markets in which Ducati is present and extends across the product families.”
Confirming the appreciation of Ducati motorcycles, throughout the year all the product families of the Bologna-based manufacturer have been growing across the board.
In particular, the most delivered bikes are the Multistrada V4, which has remained in first place throughout 2021, followed by the Ducati Scrambler 800 family, the Streetfighter V4 and, immediately after, by the Monster.
Ducati has already started to present the new products of the 2022 range. The first episodes of the Ducati World Première was dedicated to the new Multistrada V2, a comfortable, fun to ride, versatile and technologically advanced twin-cylinder bike that represents the new gateway to the Multistrada universe.
Also the new models of the Ducati Scrambler world have been unveiled, with the arrival of the new Ducati Scrambler 1100 Tribute PRO which was created to celebrate the 50th anniversary of the introduction of the air-cooled twin-cylinder engine on a Ducati and which incorporates some stylistic elements typical of the 1970s era.
On the other hand, the 800 family is joined by the Ducati Scrambler Urban Motard, a motorcycle created to experience the city environment by making itself noticed through a combination of style, sportiness and fun.
Firstly, we have the Ducati Scrambler 1100 Tribute PRO which was created to pay homage to the history of the air-cooled twin-cylinder engine, fifty years after it was first introduced on a Ducati, which was in 1971.
For this bike, the design was inspired by iconic Ducati elements of the 1970s, such as the special “Giallo Ocra” livery, the Ducati logo of the time designed by Giugiaro and the spoked wheels, which are black and integrate perfectly with the tones of the celebratory livery.
Further distinctive stylistic details are represented by the circular rear-view mirrors and the brown seat with dedicated stitching.
From a technical point of view, the Ducati Scrambler 1100 Pro is powered by a 1,079 cc engine that delivers 86 hp of power at 7,500 rpm and a torque value of 90 Nm at 4,750 rpm.
The Ducati Scrambler 1100 Tribute Pro also comes standard with three Riding Modes, each associated with different Power Modes and various levels of Ducati Traction Control (DTC).
Another new model for 2022 is the Ducati Scrambler Urban Motard which features a new livery that combines the Star White Silk colour and Ducati GP ’19 Red in energetic graphics, inspired by the world of street art and metropolitan graffiti.
The Ducati Scrambler Urban Motard is powered by the 803 cc L-twin engine with desmodromic distribution, which delivers 73 hp of power at 8,250 rpm and 66 Nm of torque at 5,750 rpm.
The reference to the Motard world of this version is clear in the choice of elements such as the 17” spoked wheels, the high front mudguard, the flat seat and the side number plates, which are perfectly integrated into the Ducati Scrambler design.
The Scrambler Urban Motard is also equipped as standard with a headlight with LED DRL, a hallmark of all Ducati Scrambler models, which is combined with the rear light with full LED diffusion technology.
Both the Scrambler Ducati models come fitted with Cornering ABS and the Ducati Multimedia System (DMS) which enables a smartphone to be connected to the bike via Bluetooth, while the USB socket positioned under the seat is standard.
The new Ducati Scrambler Urban Motard joins the “Land of Joy” 800 range, alongside the Ducati Scrambler Icon, Ducati Scrambler Icon Dark, Ducati Scrambler Nightshift and Ducati Scrambler Desert Sled models.
The Ducati Scrambler 1100 Tribute Pro is part of the range of best performing bikes in the Ducati Scrambler family, together with the Ducati Scrambler 1100 Dark Pro and Ducati Scrambler 1100 Sport Pro models.
Ducati Malaysia recently announced the launch of the Scrambler Nightshift, aimed at those who want a Ducati Scrambler, but with an added touch of uniqueness.
Priced at RM65,900 on the road minus insurance and SST, the first batch of the Ducati Scrambler Nightshift has been sold out even prior to this official launch announcement, so if you want to get your hands on one, you’ll have to wait for the next batch.
Aviator Grey paint
Born out of the spirit of “stealth and the dark of night”, the new Scrambler Nightshift is clad in an “Aviator Grey” paint job.
Another highlight of the Scrambler Nightshift is that it is equipped with a new Café Racer-style flat seat, which according to Ducati, is comfortable for both rider and passenger.
The Scrambler Nightshift is also equipped with Pirelli MT60 tires coupled with spoked wheels, which gives it a sleek yet dynamic look.
The side number plates and the premium LED lighting enhances the overall aesthetic of the Nightshift and takes it to the next level.
Powering the Ducati Scrambler Nightshift is an 803 CC L-twin two-valve engine with generous torque available right from at the bottom of the rev range.
“As a brand that is essentially all about bringing passion and joy, the Ducati Malaysia team has continued to do just that throughout the current EMCO phase. We have maintained our momentum in promoting our bikes, offerings and services across all our digital channels,” said Dennis Michael, Head of Ducati Malaysia.
Good sales despite EMCO
“Merchandise sales has also been excellent among customers and fans. It’s also worth highlighting that bike bookings have also remained encouraging via our digital outreach efforts and the exciting new Scrambler Nightshift is a prime example.”
“With the momentum we’re seeing, as challenging as the situation may be, there is a tailwind for us. We’re looking ahead at a solid Q3 and Q4 finish as we are preparing to launch both the new Multistrada V4 and Monster ranges.”
That being said, the Scrambler Nightshift is now available for bookings at all Ducati Scrambler dealerships nationwide.