PROTON’s dedicated electric vehicle (EV) manufacturing facility at the Tanjung Malim automotive hub is on track for completion, with mass production set to commence in September. Despite breaking ground only in February this year, construction has already reached 90.4% completion, with equipment installation at 83.5%. Overall progress now stands at 86.9%, underscoring the speed and […]
PROTON has entered into a strategic collaboration with Touch ‘n Go Sdn. Bhd. to integrate RFID technology into the newly launched Proton X50, further strengthening Malaysia’s connected mobility ecosystem. The partnership, formalised through a Memorandum of Understanding (MoU) at PROTON’s Centre of Excellence headquarters, will see every Proton X50 fitted with a Touch ‘n Go […]
Proton has kicked off the second half of 2025 on a strong note as the Malaysian automotive market rebounded from a slower June. The company registered 13,518 units in July, marking a 22.1% month-on-month increase and pushing its year-to-date (YTD) tally to 85,674 units. This cements Proton’s position as the second best-selling car brand in […]
Deliveries of the all-new PROTON X50 are now in full swing following its official debut on 24 July. In just five working days, 999 units were handed over to customers across Malaysia, rewarding early supporters who placed orders ahead of the model’s price announcement. By the end of July, 2,000 units had already rolled off […]
PROTON has achieved a global milestone by introducing the world’s first Bahasa Melayu Voice Recognition (VR) system in its newly launched All-New PROTON X50. This breakthrough arrives seven years after the carmaker debuted its English “Hi Proton” VR feature in Malaysia, elevating convenience, safety, and accessibility for local drivers. The centrepiece of the X50’s upgraded […]
PROTON Holdings Berhad has established Proton International Corporation Sdn Bhd (PICSB), a wholly owned subsidiary created to manage and expand the company’s international operations. The new entity will provide PROTON with greater operational flexibility in overseas markets and is led by Chief Executive Officer Edmund Lim Meng Thong, formerly Director of PROTON’s International Sales Division. […]
After an endless amount of teasers and social media campaigns, Proton has finally launched the 2025 Proton X50, marking a significant update to Malaysia’s best-selling B-segment SUV. Featuring refreshed styling, enhanced safety systems, smarter tech, and a new engine, the 2025 Proton X50 is offered in three variants with prices as mentioned below: On the […]
The Proton Saga, Malaysia’s longest-running and best-selling car, celebrates its 40th anniversary this year. First introduced in 1985, the A-segment sedan remains a popular choice among first-time car buyers, with over two million units sold globally. Despite evolving consumer expectations, the Saga continues to appeal through its core strengths: practicality, affordability, and handling. According to […]
Proton has officially opened bookings for the All-New PROTON X50, marking the next chapter for its best-selling B-segment SUV. The announcement was made during a launch event at Setia City Mall last weekend. Originally introduced in 2020, the X50 has sold over 140,000 units locally and remains the top-selling B-segment SUV in Malaysia for five […]
PROTON and Grab Malaysia have reaffirmed their shared commitment to the local e-hailing community by expanding their strategic partnership. This extended collaboration introduces a wider range of PROTON models — including the new Proton S70 and the premium X-Series — specifically tailored to support Grab driver-partners across various service tiers. The initiative builds upon the […]
