Part of a multi-million-ringgit investment in a brand-new premise to expand its reach and services to customers, the ceremony was officiated by Hans de Visser, Managing Director of BMW Group Malaysia, Mustamir Mohamad, Group Chief Financial Officer of Sime Darby Berhad, Jeffrey Gan, Managing Director of Retail and Distribution of Sime Darby Motors Malaysia, Vi Thim Juan, Managing Director of Auto Bavaria, and Azrul Azman, Dealer Principal of Auto Bavaria Balakong.
Spanning more than 243,342 square feet, the new 4S centre, in which Sime Darby is investing more than RM120 million, will be located along the SILK highway which has high visibility and accessibility.
The facility is also designed with the latest BMW Retail NEXT concept, the premium automaker’s newest expression for its retail showrooms.
The outlet will come equipped with an extensive aftersales facility with a total of 30 productive bays, a body and paint centre, as well as a BMW Premium Selection showroom. It will welcome its first customer in the first quarter of 2023.
BMW customers and enthusiasts in the vicinity may visit the BMW showroom located along Jalan Tengah, Cheras Selatan 118.
The two-storey 3,600 square foot facility features a showroom that is capable of displaying up to three vehicles and a customer lounge on the ground floor, as well as an administrative office on the first floor.
Speaking at the ceremony, Mustamir Mohamad, Group Chief Financial Officer of Sime Darby Berhad said, “Sime Darby Berhad is optimistic on prospects in the automotive segment and today’s ground-breaking ceremony reflects our commitment to serve our customers for the long term in Malaysia.”
“In line with our strategic growth plans, our investment in this state-of-the-art facility in Balakong, along with our recent acquisition of the BMW 4S dealership in Tebrau and the launch of our BMW 4S Centre in Ara Damansara, reinforces our pledge to delivering only the highest level of service to our customers.”
Hans de Visser, Managing Director, BMW Group Malaysia, meanwhile, said, “As the Klang Valley develops and expands, we at BMW Group Malaysia have identified Balakong, Serdang, Cheras and its surrounding areas as new potentials where we are able to serve our customers better.”
“It is only natural that we awarded Auto Bavaria the responsibility of representing us in the area. Auto Bavaria has been a valuable dealer partner for us here in Malaysia and they are also our premium partner in helping us achieve our ambitions in the country. I wish them our very best on their new venture in those new areas.”
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