For customers of Shell Rimula heavy duty diesel engine oils, the annual global promotion is a much looked-forward-to affair as winners are rewarded with money-can’t-buy experiences to spectacular destinations.
This year, eight lucky Malaysian Grand Prize winners of the Shell Rimula Global Promotion had a thrilling time in Cape Town, South Africa, where they had the opportunity to participate in a driving challenge, go on a safari tour and take in the sights of the beautiful coastal city.
It was a driving challenge unlike any other. Teams from 21 countries – represented by over 150 Shell Rimula customers – competed to be crowned Shell Rimula Expedition Challenge Day champions. The four-day event put them to work, testing their problem solving and driving skills in a series of challenges involving heavy duty vehicles protected by Shell Rimula.
The teams saw Shell Rimula’s cutting-edge Dynamic Protection Plus technology in action, along with the return of the Shell Rimula Technology Zone – providing them with a unique and interactive opportunity to understand this technology first hand.
For the two ladies in the Malaysian team, Song Mee Shan from Mukah, Sarawak and Siti Rozita Jamalludin from Rawang, Selangor, the trip was a memorable experience.
“The trip was truly unique as the programme was specially customised in a way that only Shell can. The driving challenge, in particular, was exceptionally fun, especially at the sand dunes,” said Song, whose company has been a Shell Rimula customer for the past 18 years.
First time Shell Rimula Global Promotion participant and winner Siti Rozita said that the trip was not just all play as it was very educational as well.
“While we have always known that Shell Rimula was the best choice for heavy duty engines, the interactive sessions and demonstrations gave us a better understanding of how the oil really works to protect engine parts. I am even more convinced now that it is a superior lubricant and I will definitely recommend it to my customers,” she said.
Shell continues its lubricants market leadership in 2015 according to Kline & Company’s Global Lubricants Industry: Market Analysis and Assessment 2016 report, published recently.
“Shell Rimula is a very strong brand in Malaysia and the country remains a very good market as far as the company is concerned. We are heartened by the support from Malaysians over the years, who continue to trust us and our products for their motor engine protection needs,” said Leslie Ng, General Manager for Shell Lubricants Malaysia and Singapore.
Malaysia ranks among Top 3 markets for the Shell Lubricants global business.