Scania appoints 12 Fuel Masters in Europe
A competition is now underway on the Scania Fuel Masters microsite, aimed at giving drivers the chance to boast about their fuel-efficient-driving achievements.
The site allows other drivers to show their appreciation by sending ‘honks’, and it’s totally up the drivers themselves to determine whether a result is praiseworthy. Is using 45.7 litres of fuel per 100 kilometres to drive a 60-tonne timber truck on a freezing winter’s day in Poland, for example, a good outcome?
“Halfway through the competition more than 400 proud drivers have told of their best runs, and we have appointed 12 Fuel Masters,” says Örjan Åslund, who is Head of Product Affairs at Scania Trucks.
Scania Fuel Masters is open to all drivers in Europe driving Euro 5 or Euro vehicles, regardless of the brand. “It’s a way for us to show respect to the everyday heroes out on the road,” says Åslund. “Technical development, including increasingly efficient power trains and connected vehicles, is occurring at a rapid pace, but the individual behind the wheel still has a decisive influence on a vehicle’s total fuel economy.”
Scania Fuel Masters is a unique activity in that the drivers themselves report and take responsibility for their performance. All types of trucks are welcome to participate, regardless of duties or cargo.
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