Ranger drives Ford sales in January
Ford today announced January retail sales of 792 units in Malaysia driven by the Ranger pickup truck, which contributed sales of 687 units.
“Our momentum continues as demand for the Ranger grows across the country,” said David Westerman, managing director, Malaysia and Asia Pacific Emerging Markets, Ford Motor Company. “Malaysian consumers continue to respond to the way the new Ranger combines class-leading toughness and capability with a level of refinement normally reserved for premium passenger cars.”
The Ranger is equipped with a range of active and passive safety features that include up to six airbags and driver assistance technologies like Lane Keeping Aid and Adaptive Cruise Control. Ford’s Electronic Stability Control (ESC) and ISOFIX child safety mounts also come standard, making Ranger the only pickup truck in Malaysia to offer these two important safety features across all variants.
The new Ranger’s safety leadership was recently recognized by the ASEAN New Car Assessment Program (ASEAN NCAP), which awarded a maximum 5-star safety rating, with the highest Adult Occupant Protection (AOP) score of any pickup truck tested.
Ford also said that it expects sales to be given a boost over the next few months, as the company plans the Malaysia launch of several new vehicles, including the iconic Mustang, new Focus, all-new Everest SUV, and new S-MaX MPV.