PROTON to launch X70 on 12 December @ KLCC
PROTON gave the Proton X70, its first ever SUV, its public debut during the media day of the 2018 Kuala Lumpur International Motor Show (KLIMS). Held at the Malaysian International Trade & Exhibition Centre (MITEC) in Kuala Lumpur the show officially opens its doors to the public from 23 November to 2 December and all visitors are invited to get a closer look at the Proton X70 when visiting the Company’s booth.
Although this won’t be the first time the Proton X70 is shown to the public, all previous instances were closed-door preview events for invited guests only. Therefore, this will be the first time it will be displayed in a public environment like KLIMS and for many visitors, this will be their first opportunity to take a closer look at both the inside and outside of PROTON’s newest model.
Aside from having five units on display, PROTON have also prepared special areas to give visitors a unique hands-on experience of the technology and equipment fitted to its newest model. For instance, a full scale half-cut model has been prepared to show critical areas where the body has been reinforced to make it safer in an accident. Display panels housing the touchscreen from the interior of the Proton X70 have also been prepared to demonstrate its usability and allow visitors to try the voice command system.
To add more excitement to its product display, PROTON will give KLIMS visitors a chance to experience the advanced driver assist systems offered on the Proton X70 without having to go for a test drive. A Virtual Reality (VR) area will simulate how systems like the Electronic Stability Program (ESP), Autonomous Emergency Braking (AEB) with Forward Collision Warning (FCW), Adaptive Cruise Control (ACC), Lane Departure Warning (LDW) and Blind Spot Information System (BLIS) work in real life, giving a preview of the sensations a driver will feel when they are activated.