Proton has officially opened bookings for the All-New PROTON X50, marking the next chapter for its best-selling B-segment SUV. The announcement was made during a launch event at Setia City Mall last weekend.
Originally introduced in 2020, the X50 has sold over 140,000 units locally and remains the top-selling B-segment SUV in Malaysia for five consecutive years. Globally, the model—also marketed as the Geely Binyue and Coolray—has surpassed 1.2 million sales across 51 countries.
The new X50 features an updated design, upgraded Advanced Driver Assistance Systems (ADAS) at Level 2 capability, and a 14.6-inch infotainment system with voice recognition in Bahasa Melayu.
It is powered by a new 1.5-litre four-cylinder turbocharged direct injection engine (i-GT 1.5 TD) paired with a 7-speed dual-clutch transmission, delivering 133 kW and 290 Nm of torque. The 0–100 km/h sprint takes 7.6 seconds, 0.3 seconds faster than the previous model. Fuel efficiency is also improved by 4.7%.
Available in Executive, Premium, and Flagship variants, the new model includes over RM10,000 worth of additional features compared to its predecessor.
Early Booking Incentives
PROTON is offering a limited-time “READY TO ROAR” package for the first 10,000 customers who book and register their vehicle before the official launch. The package includes:
- RM1,000 cash rebate
- Special edition Touch ‘n Go card
- A surprise promotional offer to be announced at launch
(*Terms and conditions apply)
Nationwide Roadshow and Campaign
The brand is launching a nationwide “Roar of Amazement Tour” this weekend, giving the public a chance to preview the vehicle and participate in on-ground activities. Local music group De Fam has also partnered with PROTON to release an official campaign anthem.
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