Locally Assembled New Peugeot 2008 Rolls Out
As part of a robust localisation strategy, Stellantis is now assembling the internationally-acclaimed new Peugeot 2008 in Malaysia, to meet customer demand across the South East Asia region.
“Built in ASEAN for ASEAN, we’re proud to announce that the first locally-produced new Peugeot 2008 vehicles will be on their way to customers in South East Asia in the coming months,” said Christophe Musy, Senior Vice President, ASEAN & General Distributors at Stellantis.
“This is an important step in our plan to enlarge the Stellantis manufacturing footprint in the region and the first example of our ambition to expand the portfolio of Stellantis vehicles built in South East Asia,” said Mr Musy.
The locally-manufactured new Peugeot 2008 will commence start of sales in Thailand this December, with additional right-hand drive and left-hand drive markets across South East Asia to follow in the coming year.
The new Peugeot 2008, made in Malaysia, comes with Full LED Headlights, Signature 3-claws Light, the new Peugeot i-Cockpit 3D, 3D Quartz Cluster and 7-inch’ HD Touchscreen with Toggle Switches.
Also featuring the latest Advanced Driver Assistance Systems (ADAS), the new Peugeot 2008 offers safety and technology features including:
- Automatic Emergency Braking (VAEB)
- Speed Limit Information and Intelligent Speed Adaption (SLI/ISA)
- High Beam Assist (HBA)
- Lane Keep Assist (LKA)
- Driver Attention Assist 3 (DAA3)
- Front and Rear Parking Sensors with Rear Camera
- Active Blind Spot Detection + Lane Keep Assist (LKA)
Delivering best-in-class performance for the local conditions, the new Peugeot 2008 has undergone specific endurance and quality testing in Malaysia.
The Peugeot 2008 has successfully endured 200,000 kilometres of testing in the diverse local climate and environmental landscape to ensure it meets the needs of customers in South East Asia Production of the new Peugeot 2008 at the Stellantis manufacturing plant in Malaysia is a significant accomplishment for Stellantis, overcoming forced closure of the plant for months on end in 2021 due to the COVID-19 pandemic.
By utilising dynamic online tools and methodologies, the Stellantis manufacturing team in Malaysia virtually collaborated with colleagues in China and Europe, enabling them to keep to production timelines whilst upholding stringent Stellantis global manufacturing and quality standards throughout the process.
“What we’ve been able to achieve at the Gurun plant in Malaysia over the past few months is a great achievement, and we are now focused on continuing the momentum to keep up with the increased customer demand for locally-manufactured Peugeot vehicles in the region,” said Christophe Musy.
Stellantis secured full ownership of NAZA Automotive Manufacturing Sdn. Bhd. and its manufacturing plant located in Gurun, Kedah on 28 October 2021.
Over 170 employees have returned to work and Stellantis is working with more than 50 local suppliers with production ramping up for the remainder of 2021 to meet local demand.
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