Lionel Messi becomes Tata global ambassador
Commercial Vehicles

Lionel Messi becomes Tata global ambassador


Tata Motors recently announced that it has named football superstar Lionel Messi its new global ambassador.

Tata said that it will kick-off the association campaign called ‘#madeofgreat’ with Messi as the star. The company added that the campaign is built around the marque’s philosophy of “providing best-in-class innovations in the passenger vehicles segment with a combination of stunning design, thrilling performance and exciting new technologies.

“I am very excited about my first association with an Indian brand and am extremely thrilled to be a part of the Tata Motors family. I have always been fascinated by India and have heard such great things about this diverse country. I was once in India with Argentina National Team and I hope to visit it again. Tata Motors is a true representation of India and a well-established brand, globally. It is important to believe in yourself and keep pushing to achieve success and that is what the first campaign stands for. I hope together we are able to inspire many more.” said Messi, the Barcelona striker.

Mayank Pareek, president passenger vehicle business unit for the brand, added: “We are very excited to have Lionel Messi on board. He is talent galore with conviction & is an icon for today’s youth. Watching him play football is magical.”

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