Isuzu trucks have once again emerged as Malaysia’s top-selling truck brand in 2014 with the light-duty ELF model emerging as the best-selling truck line for the fifth-consecutive year.
According to statistics provided by the Malaysian Automotive Association (MAA), Isuzu light-duty trucks topped the sales charts with 6,024 units, a 4.5% improvement over its previous year’s performance of 5,788 units. The growth was bolstered in part by the introduction of the latest sixth-generation ELF model that was launched in April, offering customers significant improvements and usage benefits over the previous chart-topping N-Series trucks.
In announcing the successful retention of its No. 1 position, CEO of Isuzu Malaysia Kimitoshi Kurokawa said that the success of Isuzu in keeping its leading position can be attributed to its impressive products and strong customer-centric sales and after-sales operations. “Isuzu products have long been synonymous with dependability and efficiency; two key words that ring strongly among business operators who are concerned about controlling operating costs.
By offering our products through a strong dealer network that spans all the major business regions in the country too, we have managed to offer customized transportation solutions to suit any business requirement,” said Kurokawa. While a significant contributor of Isuzu Malaysia’s success in 2014 has come from the light-duty range, sales of Isuzu medium-duty, heavy-duty and prime-mover trucks at close to 300 units sold contributed towards making Isuzu the No. 1 truck brand despite the large trucks only joining the line-up in the third quarter of 2014. “Efforts in 2015 will be to enhance the brand value through greater customer-care programmes and further improvements to sales and service processes to ensure customers find the most appropriate Isuzu truck for their needs,” added Kurokawa.