Isuzu remains the preferred brand among Malaysian commercial vehicle operators as its trucks retained its No.1 position on the sales charts for 2015.
Isuzu Malaysia achieved another record year when Malaysians purchased 6,387 Isuzu trucks last year compared to 6,321 the previous year, giving the Japanese giant the enviable position of being the top truck brand in Malaysia for the second consecutive year.
Buoyed by a significant growth in demand of close to 100% for its Forward medium-duty and Giga heavy-duty and prime mover trucks, Isuzu continued its domination of the Malaysian truck market, taking a commanding 36.2% share of the market.
Speaking upon release of the 2015 market report by the Malaysian Automotive Association (MAA), CEO of Isuzu Malaysia Kenji Matsuoka attributed the weaker economic sentiment and the heightened customer-centric efforts by the company contributed towards Isuzu’s success in becoming the brand of choice.
“As truck operators continue finding ways of control rising costs, they are discovering that Isuzu trucks provide the ideal solution by significantly increasing fuel and delivery efficiencies. The rapid rise in demand for our medium and heavy-duty trucks also suggests that long-haul customers realize that by replacing their fleet with technologically-advanced Isuzu trucks, they are clearly seeing a difference to their operational bottom lines,” said Matsuoka.
He added that the company’s initiatives that focused on establishing a strong customer-centric foundation had further led to heightened customers confidence.
“In recent years, we embarked on various customer-centric programmes that focused beyond the present-day requirements of customers. Whether it is to enhance the dealership network or to improve on our parts availability, every effort has been made to ensure our customers are well looked-after today and in the future,” added Matsuoka.