Isuzu and Mazda to join forces and produce pickup trucks
Mazda Motor Corporation (hereafter “Mazda”) and Isuzu Motors Limited (hereafter “Isuzu”) have reached a basic agreement on next-generation pick-up truck collaboration, allowing Isuzu to enhance its product competitiveness and Mazda to strengthen its product line-up and maintain own-brand market coverage.
Isuzu will produce next-generation pick-up trucks for Mazda, based on Isuzu’s pick-up truck model.
Mazda and Isuzu have developed a collaborative relationship for more than 10 years, with Isuzu producing for Mazda trucks for the Japanese market. This agreement reinforces the continuous long-term relationship between Mazda and Isuzu.
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