GWM Malaysia closed 2025 with a 177% year-on-year increase in commercial performance, reflecting rising consumer confidence and a stronger foothold in the local automotive market.
The growth was supported by Malaysia’s expanding hybrid segment, where GWM ranked third with a 15.5% market share. The GWM Haval H6 HEV was the main contributor, emerging as one of the country’s best-selling hybrid models.
It ranked second among HEVs in 2025 with a 14.9% market share. Its combination of efficiency, practicality and advanced hybrid technology continued to appeal to Malaysian buyers, sustaining sales momentum throughout the year.
GWM Malaysia’s 2025 results also reflect a broader shift in consumer preference towards hybrid vehicles that deliver efficiency without compromising everyday usability. The continued demand for the Haval H6 HEV underscores growing acceptance of hybrids as a practical pathway towards lower-emission mobility.
Building on this momentum, GWM is preparing the next phase of its hybrid strategy with Hi4, its next-generation hybrid architecture. More than a technical update, Hi4 integrates performance, efficiency and intelligent energy management, forming the foundation of GWM’s long-term electrification direction in Malaysia.
Beyond the Haval H6 HEV, GWM Malaysia maintained a diversified product portfolio in 2025, spanning electrified, lifestyle and off-road segments. This was complemented by ongoing brand-building efforts aimed at strengthening awareness and customer trust in the local market.
Commenting on the year’s performance, GWM Malaysia Chief Operating Officer En. Roslan Abdullah said the portfolio will expand further with the upcoming launch of the WEY G9 Intelligent Luxury MPV, scheduled for the end of January 2026. The model marks GWM Malaysia’s next step into premium and intelligent mobility.
GWM Malaysia’s local performance mirrors the brand’s strong global results. In 2025, GWM recorded global sales of 1,323,672 vehicles, representing a 7.33% year-on-year increase. Overseas deliveries reached 506,066 units, up 11.68% from the previous year.
New energy vehicles were a key growth driver globally, with sales rising 25.44% to 403,653 units. In December alone, GWM sold 124,020 vehicles worldwide, including 57,418 units overseas, marking a 39.05% year-on-year increase for the month.
Supported by a global user base of more than 16 million, over 1,400 overseas outlets and cumulative overseas sales exceeding 2 million units, GWM’s global scale continues to reinforce its credibility and long-term value proposition in Malaysia.
Entering 2026, GWM Malaysia remains focused on strengthening its presence in the local market. The company continues to prioritise the expansion of its hybrid and electrified offerings while enhancing the ownership experience through product quality, innovation and customer support.
The introduction of the WEY G9 is expected to play a strategic role in elevating brand positioning and reinforcing confidence in GWM’s ability to deliver premium, technology-driven mobility solutions. GWM Malaysia Managing Director Mr. Cui Anqi said the brand’s 2025 performance reflects the confidence Malaysian consumers have placed in GWM, adding that the focus for 2026 will be on sustainable growth, stronger hybrid leadership and delivering meaningful value as the market evolves.
With hybrid technology at the core of its strategy, GWM Malaysia moves into 2026 positioned for continued growth, supported by proven products, a clear electrification roadmap and a long-term commitment to the Malaysian market.
