DRB-HICOM Commercial Vehicles Unveils A NEW Range Of Tata Commercial Vehicles  

DRB-HICOM Commercial Vehicles Sdn. Bhd. (DHCV), the authorised distributor of Tata vehicles in Malaysia, together with Tata Motors have unveiled the new Tata Super Ace pick-up truck which empowers business owners with unique business asset of their own.

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The Tata Super Ace can be customised for various small-scale business operations; for the transportation of construction items, food grains, fruits, FMCG, and white goods. It can also be configured as a food truck, an ice cream truck or a mobile store on wheels. The new ad campaign, ‘Drive Your Own life’ showcases Tata Super Ace – a small commercial vehicle from Tata Motors, as an excellent partner in joining aspiring entrepreneurs on their journey to be financially independent.

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DHCV meanwhile will press ahead with plans to boost sales and market share in Malaysia especially in the small pickup segment as the Tata Super Ace marketing campaign ramps up.

“The Tata Super Ace pick-up, being competitively priced, will make a mark in winning market share in the small pick-up segment,” said Mohd Syahrul Yusuf, Chief Operating Officer for DHCV.


Rudrarup Maitra, Head-International Business, Commercial Vehicle Business Unit, Tata Motors Ltd. Said the Tata Super Ace continues to celebrate the spirit of entrepreneurship amongst aspiring youth across various markets. “Our new Tata Super Ace TV commercial echoes this philosophy of Tata Motors, complementing the joyous spirit of Malaysians who are encouraging people that believe in themselves and ‘Drive their own life.’ A comprehensive campaign has been worked out to drive this message in Malaysia, starting with our new 30-second TV commercial that began airing across multiple channels on 29 June 2018,” Rudarup said.

The Tata Super Ace is based on the popular Tata Ace mini-truck from Tata Motors. The revolutionary Tata Ace has been the preferred choice for last-mile transportation with a footprint spanning 28 countries across South Asia, Africa and the ASEAN. The Tata Ace is also available as a last mile public transportation vehicle called the Tata Magic.


The Tata Super Ace is a 1 ton mini-truck from Tata Motors, for intra-city transportation solutions. Optimally powered by a 1405cc diesel engine, combined with a new body design and cutting-edge technology, the Tata Super Ace offer customers an opportunity to start their dream business with a very small investment. Having sold over 2 million units since it was first launched in 2005, the Tata Ace has been a revolutionary product and is a result of Tata Motors deep understanding of the market and consumer. The Tata Ace was the preferred choice for last-mile transportation with a footprint spanning 28 countries across South Asia, Africa and the ASEAN.


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